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Indian Millennials Driving Innovation for us: Samsung

The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive said here on Friday.

Focused on the millennials, the company said it sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March this year, earning a revenue of $500 million.

“Millennials are a very important constituent for us which constitute over 34 per cent of India’s population. Nearly 70 per cent of the total household income being generated in the country are contributed by them.

“About 80 per cent of the collective Internet usage in the country comes from the Gen Z. They understand the technology so we are more than eager to meet their standards,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President-Mobile Business, Samsung India told IANS.

Earlier this year, the company launched ‘M’ series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in.

“Our millennials thankfully recognise many of the world’s-first innovations that we have brought in our premium Galaxy S10 series,” Singh noted.

Samsung
Samsung also opened up its own voice-based assistant Bixby, allowing third party developers to build functionalities for the Artificial Intelligence (AI) assistant.

In a bid to cater to younger Indians, the company has launched a video-based campaign called “Ready India, Action”.

As part of the campaign, participants are invited to record and share videos of their version of real India on Instagram with specific hashtags. The user-generated videos would then be shared on a Samsung India microsite.

Riding on the success of Galaxy S10 series, Samsung India saw a massive jump in market share in the premium smartphone segment in the first quarter of 2019 — clocking 68.9 per cent market share (by volume) and 65.9 per cent (by value).

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In the month of March alone, the company clocked 76.5 per cent market share (by volume) and 77 per cent (by value) in the over-Rs 30,000 price segment in the country.

After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, said Counterpoint Research.

The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices, said Singh. (IANS)

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OPPO, Samsung, Apple Most Preferred Brands by Gen Z

However, few consumers are looking to replace their existing brands because of recurring problems

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday.

At least 78 per cent Gen Z consumers see smartphones as a symbol of their lifestyle while 75 per cent feel the devices make them feel powerful in life whereas 72 per cent said they offer them “superior experience through the latest tech innovations”, CyberMedia Research (CMR) has said.

The survey was conducted on smartphone consumers in the premium smartphone segment (from Rs 25,000 to Rs 50,000).

samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

“Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favour with demanding consumers.

“The Gen Z clearly identifies with OPPO as an innovation trailblazer whether it be in camera or battery charging,” Prabhu Ram, head of Industry Intelligence Group, CMR, said in a statement.

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The survey said that smartphone upgrades are driving the market, with 55 per cent of the consumers indicating that they upgrade their smartphone every year.

However, few consumers are looking to replace their existing brands because of recurring problems. (IANS)