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Indian Millennials Driving Innovation for us: Samsung

The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive said here on Friday.

Focused on the millennials, the company said it sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March this year, earning a revenue of $500 million.

“Millennials are a very important constituent for us which constitute over 34 per cent of India’s population. Nearly 70 per cent of the total household income being generated in the country are contributed by them.

“About 80 per cent of the collective Internet usage in the country comes from the Gen Z. They understand the technology so we are more than eager to meet their standards,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President-Mobile Business, Samsung India told IANS.

Earlier this year, the company launched ‘M’ series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in.

“Our millennials thankfully recognise many of the world’s-first innovations that we have brought in our premium Galaxy S10 series,” Singh noted.

Samsung
Samsung also opened up its own voice-based assistant Bixby, allowing third party developers to build functionalities for the Artificial Intelligence (AI) assistant.

In a bid to cater to younger Indians, the company has launched a video-based campaign called “Ready India, Action”.

As part of the campaign, participants are invited to record and share videos of their version of real India on Instagram with specific hashtags. The user-generated videos would then be shared on a Samsung India microsite.

Riding on the success of Galaxy S10 series, Samsung India saw a massive jump in market share in the premium smartphone segment in the first quarter of 2019 — clocking 68.9 per cent market share (by volume) and 65.9 per cent (by value).

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In the month of March alone, the company clocked 76.5 per cent market share (by volume) and 77 per cent (by value) in the over-Rs 30,000 price segment in the country.

After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, said Counterpoint Research.

The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices, said Singh. (IANS)

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Samsung Aiming to Provide Innovative Services This Festive Season

Samsung has also announced a wide range of exclusive deals, offers and assured gifts across its large product portfolio, valid till October 31

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

With a network of over 3,300 service points including 535 customer service vans, Samsung is aiming to provide premium products’ quick installation facility in major cities this festive season.

The company said in a statement on Wednesday: for availing the service, that will cater to installation facility within four hours of delivery, customers have to buy premium products such as Samsung TVs (55-inch and above), Wind-Free ACs.

“Our new service offering, Live Chat along with Remote Support are part of our strategy to deepen our consumer connect and further our brand love. We wish everyone a very happy and prosperous festive season,” said Sunil Cutinha, Vice President, Customer Service, Samsung India, in a statement.

Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing. LifetimeStock

According to the company, the service centres have over 10,000 specialist engineers trained at Samsung’s in-house training academies.

Consumers can also seek priority services by simply booking an appointment online and schedule a visit to their nearest service centre at a convenient day and time.

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The company is also providing interactive repair facilities for Samsung phones at all
service centres across India. Repairing will be provided in front of the customers to maintain the transparency in the process.

Samsung has also announced a wide range of exclusive deals, offers and assured gifts across its large product portfolio, valid till October 31. (IANS)