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Indian-origin student in US lauded for helping underprivileged children gain education access

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New York: An eight grade, Indian-origin student was recently lauded in the US city for his concrete efforts in helping underprivileged in the US and globally gain easy access to education. The student operates through his own charity organization, named Planting Pencils.

Ishaan Patel, the founder of Planting Pencils, was recently honored by the Milan Cultural Organisation during the Republic Day celebration in the legislative office building in downtown Hartford, the Bristol Press reported on Monday.

A son of immigrants from India, Patel attends Kingswood-Oxford School in West Hartford. He created his charity to improve access to education for underserved children around the world.

The Milan association is composed of people from India living in the US. It is engaged in promoting the traditional art and culture of India in the US. It organizes and participates in cultural events, setting up exhibitions of Indian handicrafts in schools, colleges, educational and cultural institutions, and works with other associations promoting social and civic activities.

“The goals of our organization are to let the values of our culture and heritage contribute to the strength of America, and for us to all be productive participants in the civic and social issues of the bigger community,” said Suresh Sharma, president of Milan Cultural Organization.

Sharma and all the directors of the organization were impressed by this teenager’s efforts to tackle global education problems. (IANS)

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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Coffee House: London’s First Indian Restaurant.

Prodyut came to Moscow to study engineering and later started working for a pharmaceutical company here before trying his hand in business. Besides running the two restaurants with the help of his wife, he was into the distribution of pharmaceutical products.

“After Russia won the first match of the World Cup, the footfall has gone up considerably. The Indians are also flooding in after the 6-9 p.m. game. That is the time both my restaurants remain full,” Prodyut said.

There are also plans to rope in registered fan clubs of Latin American countries, who will throng the restaurants during matches and then follow it up with after-game parties till the wee hours.

“I did get in touch with some of the fan clubs I had prior idea about. They agreed to come over and celebrate the games at our joints. Those will be gala nights when both eateries will remain open all night for them to enjoy,” Prodyut said.

Watching the World Cup is a dream come true for the couple, Sumana said.

“We want to make the Indians who have come here to witness the spectacle and feel at home too. We always extend a helping hand and since we are from West Bengal, we make special dishes for those who come from Bengal,” she added. (IANS)

 

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Locating Desi: A Survey to establish Identity

Political mobilization of the word 'desi' in USA

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An Indian girl. Image Courtsey: food.ndtv.com

By Shubhi Mangla

Kerishma Panigrahi, a student of the New York University is pursuing studies in issues related to religion, race, racial subject formation mainly within the context of South Indian Diaspora. As part of her course, she is currently working on “Locating Latinidad“. The study includes tracing its history, genealogy and constitution as an identity. She has started a survey to know about the personal and political identification of people of South Asian descent in USA for folks who are 18 years or older.

You may take the survey here: Locating Desi

Kerishma says, “How I identify can shift as quickly and as easily as my surroundings shift; depending on where I am and who I’m with. I could be a Gujarati, Oriya, Indian(-American), South Asian(-American), American, desi, “brown”…the list goes on. What I became fascinated by was how intertwined and slippery racial, ethnic, and national identities are and how contingent they can be on one’s surroundings—which makes it even harder to effectively locate”.

What complicated her was the word ‘Desi’. According to her, it is a word which she can feel closer to and politically identify herself with it. With her experience from living among other South Asians in US, she feels that ‘desi’ is more of an informal and comfortable word as compared to South Asian-American. She is curious to know the experience of other folks of South Asian decent about the non-existent  political mobilization of the word ‘Desi’ compared to mobilization of ‘latinx’.

Related link: Indian Diaspora in Holland

According to her, ” ‘Desi’ is also an imperfect term and there are shortcomings that may take away from people’s ability to identify with it; does “desi” have the ability to expand and accommodate this difference? Is there a disparity of identification along age group, migration status, country of origin, multiracial status? How does multiple diaspora (e.g. folks of Indo-Caribbean or Indo-African heritage) effect identification?”

Report prepared by Shubhi Mangla- an intern at Newsgram and a student of Journalism and Mass Communication in New Delhi. Twitter @ shubhi_mangla