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Report: Indian Retailers Trust LAVA Brand The Most

According to CyberMedia Research's (CMR) "Retail Sentiment Index 2018", the three key parameters for channel partners were sell-out schemes, timely payout and transparency in dealings

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
Lava unveils new feature phone. IANS
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Domestic smartphone maker Lava has been ranked first by the Indian retailers on trustworthiness as well as timely payouts while Samsung stood second, a report said on Thursday.

According to CyberMedia Research’s (CMR) “Retail Sentiment Index 2018”, the three key parameters for channel partners were sell-out schemes, timely payout and transparency in dealings.

“Despite the stiff competition from Chinese mobile handset brands, Lava has held its ground in offline retail channels, scoring exceptionally well, alongside Samsung,” Satya Mohanty, Head-User Research Practice at CMR said in a statement.

“Our survey findings affirm that Lava has been ranked first by retailers on trustworthiness as well as timely payouts,” he added.

Also Read: Consumer Reports Picks Apple’s iPhone 8 Over The iPhone X in U.S.

The CMR “Retail Sentiment Index 2018” survey was conducted in 10 major Indian cities, including Delhi, Mumbai, Bengaluru, Chennai, Kolkata and Guwahati, among others.

“What our survey illustrates is that Offline has to be a strategic long-term move and not merely a knee-jerk tactical one. When brands plan and invest in their channel partners, it pays off for them,” said Prabhu Ram, Head- Industry Intelligence Group (IIG) at CMR.

“Brands such as Samsung and Lava have consistently focused on Offline as a key priority for them, with a long-term strategy, centred around trust, timely payouts and transparency in dealings,” added Satya.  IANS

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LAVA Launches New Feature Phone ‘Prime Z’

The dual-SIM phone is available at more than 72,000 retail outlets in black colour

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
Lava unveils new feature phone. IANS

Domestic manufacturer LAVA International on Wednesday launched a new feature phone “Prime Z” at Rs 1,900.

The device comes with a 2.4-inch QVGA display and 3D front glass. It features 1200mAh battery and offers up to 32 GB expandable storage.

“Our new offering ‘Prime Z’ is the most beautiful looking phone you will find in this segment. It has a sleek design and offers a five day battery back-up too,” Tejinder Singh, Head, Product-Feature Phone, Lava International, said in a statement.

Also Read- Drone Delivery Project by Google All Set to ‘Take off’ in Australia

“This can be the perfect phone for smartphone users who look for a secondary phone as well as for feature phone users,” Singh added.

The dual-SIM phone is available at more than 72,000 retail outlets in black colour. (IANS)