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Report: Indian Retailers Trust LAVA Brand The Most

According to CyberMedia Research's (CMR) "Retail Sentiment Index 2018", the three key parameters for channel partners were sell-out schemes, timely payout and transparency in dealings

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
The 2GB RAM variant of the phone would be launched in August, the company said in a statement. IANS
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Domestic smartphone maker Lava has been ranked first by the Indian retailers on trustworthiness as well as timely payouts while Samsung stood second, a report said on Thursday.

According to CyberMedia Research’s (CMR) “Retail Sentiment Index 2018”, the three key parameters for channel partners were sell-out schemes, timely payout and transparency in dealings.

“Despite the stiff competition from Chinese mobile handset brands, Lava has held its ground in offline retail channels, scoring exceptionally well, alongside Samsung,” Satya Mohanty, Head-User Research Practice at CMR said in a statement.

“Our survey findings affirm that Lava has been ranked first by retailers on trustworthiness as well as timely payouts,” he added.

Also Read: Consumer Reports Picks Apple’s iPhone 8 Over The iPhone X in U.S.

The CMR “Retail Sentiment Index 2018” survey was conducted in 10 major Indian cities, including Delhi, Mumbai, Bengaluru, Chennai, Kolkata and Guwahati, among others.

“What our survey illustrates is that Offline has to be a strategic long-term move and not merely a knee-jerk tactical one. When brands plan and invest in their channel partners, it pays off for them,” said Prabhu Ram, Head- Industry Intelligence Group (IIG) at CMR.

“Brands such as Samsung and Lava have consistently focused on Offline as a key priority for them, with a long-term strategy, centred around trust, timely payouts and transparency in dealings,” added Satya.  IANS

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LAVA Launches Affordable Smartphone

Along with a one-time free screen replacement, LAVA has partnered Reliance Jio to offer cashback of Rs 2,200 and more to users

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
The 2GB RAM variant of the phone would be launched in August, the company said in a statement. IANS

Domestic manufacturer LAVA International on Monday launched an affordable phone “LAVA Z61” in its ‘Z’ series for Rs 5,750.

The device comes with 5.45-inch FHD+ display, 1GB RAM, 16GB internal storage, 8MP autofocus rear camera, a 5MP front camera and a multi-lingual support feature.

The 2GB RAM variant of the phone would be launched in August, the company said in a statement.

Also Read: Report: Indian Retailers Trust LAVA Brand The Most

“With its ‘sharp click technology’, ‘Z61’ is designed to capture the most alluring, high-definition pictures and the HD+ screen allows users to consume videos in superb quality,” said Gaurav Nigam, Product Head, Lava International.

The device runs Android Oreo 8.1, powered by 1.5GHz Quad Core Processor and fuelled by 3000mAh battery.

Along with a one-time free screen replacement, LAVA has partnered Reliance Jio to offer cashback of Rs 2,200 and more to users. (IANS)

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