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A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA

India, which saw a tremendous growth in the startup space in the last couple of years, is now witnessing a growth in the business-to-business (B2B) tech startups coming up with innovative ideas to deal with local problems, says a top Microsoft executive.

“The Indian startup ecosystem is on a growth trajectory, riding on an innovative fleet of young entrepreneurs who are building products that can help solve real-life issues,” said Annie Parker, Global Head of Microsoft for Startups, here.


The Australian startups pioneer who joined Microsoft last year to help scale the company’s startup dreams is bullish on India when it comes to innovation in the B2B space led by incredible engineers and technologists.

“We have seen the rise in B2C startups in India and now is the time for more B2B tech solutions with country-specific problem in focus. The local startup community in India is thriving,” Parker told IANS on the sidelines of the Microsoft ‘Imagine Cup’ Asia Regional Finals 2019.


Logo of Microsoft outside it’s office. Pixabay

When it comes to finding right a mix of talent for B2B startups, Parker said India has no dearth at all.

“You can’t really walk in Bengaluru without bumping into a software engineer,” chuckled Parker, adding that there were tremendous growth opportunities in the country.

Also Read- Chinese Brand Xiaomi Leads Smartphone Market in 2018

Regarding Microsoft’s startup programme, she said the company can help B2B startups in two key ways. “The first way we can help is by providing technical support as we have extraordinary engineers all over the world who are leaders in the field.

“The second way we can help is within Microsoft ‘ScaleUp’ and the startup team more broadly,” she informed. The Microsoft ScaleUp programme (previously known as Microsoft Accelerator) is designed for Series A startups and offers access to sales, marketing and technical support. (IANS)


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