Monday, September 21, 2020
Home India Indians Watch 54% Online Videos in Hindi: Youtube

Indians Watch 54% Online Videos in Hindi: Youtube

54% of online videos watched in India are in Hindi language as suggested by YouTube

According to entertainment news, about 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday.

Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and Bengali is preferred by three per cent, said the study titled “Understanding India’s online video viewer”.

The research revealed that Indian users watch online videos for an average of 67 minutes everyday.

More than 70 per cent of viewership comes from 15-34 year olds and 37 per cent of users come from rural geographies.

The total online video user population is expected to reach 500 million by the end of the year, said the report.

According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43 per cent of the video viewing occasions.

The study also highlighted the ‘Four Ps’ of motivation for watching — Pleasure, emPower, Purpose and People.

Explaining these further, pleasure accounts for 55 per cent and is all about enjoyment and de-stressing; empower is 20 per cent and fulfils the need to be confident and free; purpose accounts for 14 per cent and is about progress and staying updated; people is 11 per cent and reflects the need to connect and bond.

kids-video
In India, 79 per cent of video consumption happens at home, as suggested by YouTube. Pixabay

Also Read: Identify Genuine Liquor like A Pro, with These Tips

YouTube also revealed that Indian watch online videos anytime, anywhere and online video is watched consistently throughout the day.

Though 79 per cent of video consumption happens at home, 21 per cent of consumption happens on the move.

The study, based on responses from 6,500 viewers in India, was conducted before the onset of the global pandemic. (IANS)

STAY CONNECTED

19,148FansLike
362FollowersFollow
1,774FollowersFollow

Most Popular

Pandemic To Increase Child Labour, Trafficking & Slavery: Satyarthi

The COVID-19 pandemic will result in "most definite and substantial increase" in child labour, child trafficking and slavery across the world, warned Nobel Laureate...

Wooden Puppets Will Enact Ramlila In Varanasi This Year

The world famous Ramlila in Varanasi will not be held this year due to the pandemic but the tradition will not be broken either. Wooden...

Guidelines For Disposal Of Cigarette Butts Within 3 Months To Be Layed Down

The National Organisation for Tobacco Eradication on Sunday welcomed the direction of the National Green Tribunal (NGT) to the Central Pollution Control Board (CPCB)...

Actress Malaika Arora Feels Blessed To Overcome Covid-19

Actress Malaika Arora says she feels blessed to have overcome Covid-19 with minimum pain. Malaika, who tested positive earlier this month, took to Instagram to...

UN World Leaders To Make Efforts To Address Global Challenges

Ahead of the high-level meetings of the UN scheduled for Monday, the international community expects world leaders to make collective efforts to address global...

We Are Here to Serve Our Farmers: PM Modi

Prime Minister Narendra Modi on Sunday again sought to assure the opposition on minimum support price (MSP) and to allay the fears of farmers...

Climate Change Threatens Health, Future of All Children, Adolescents

Many wealthy nations are letting the world's younger generations down by failing to curb planet-warming emissions, a U.N.-backed report said Wednesday, warning climate change...

Here’s the First Picture of Another Solar System

The European Southern Observatory has released the first image ever captured by a telescope of multiple planets orbiting around a sun-like star, just like...

Recent Comments

Donate to NewsGram to support quality journalism.
x