Sunday December 8, 2019
Home India Indians Are C...

Indians Are Cooking Western Food In Their Kitchens: Survey

79% of Indians are preparing western food in their kitchen, says survey

0
//
food
Majority of Indians cook western food. Pixabay

At least 79 per cent Indians are preparing western food in their kitchens, at least once a week, which is mostly consumed during evening or dinner time as a full meal, a survey by market research firm Ipsos said on Wednesday.

The survey titled ‘The Evolving Indian Palate’, was conducted with 1,000 households across 14 cities who consumed non-home cooked western food in the last one month and prepared western food at home, with the help of western sauces or spreads, at least once a month.

“The Dr Oetker-Ipsos survey has revealed some interesting insights into western food consumption habits in urban India. It is indeed encouraging for us to see that consumers today are more open to experimenting with food in their kitchens with Indo-Western fusion food becoming a rage in particular,” said Oliver Mirza, Managing Director, and CEO for Dr Oetker India & SAARC.

The advantage that western food has in terms of ease of preparation makes it a convenient choice, the Oetker – Ipsos survey has further revealed.

The survey also found that only about 19 per cent of households consume western food during breakfast.

Key trigger for the growing interest in western foods is convenience with comments like it is “easy to cook” (68 per cent) and has wide acceptance, with comments like “good to share with family and friends” (57 per cent), “Enjoyed by children” (53 per cent) and “Good to serve to guests” (46 per cent), the research said.

food
The advantage that western food has in terms of ease of preparation makes it a convenient choice. Pixabay

However, western food is not relegated to special or celebratory occasions.

Seventy per cent respondents said that western food is more likely to be a meal replacement rather than being limited to occasions owing to its ease of preparation.

The study found that irrespective of cuisines, preparation of western foods at home is a family affair with two out of five people preparing meals with assistance such as spouse (34 per cent), friend (23 per cent) or another family member (38 per cent).

The research also found that younger people are embracing western foods more.

As a result, seven out of 10 western food consumers are below 30 years of age, with the western food drive being led mostly by the youth and children in their families.

“Despite the entrenched traditional food habits, urban Indians are increasingly becoming open to Western cuisine with more people taking to Western food as a part of their regular consumption regime. Wide access to information, time-pressed and evolving lifestyles, are the key factors to this change,” said Sreyoshi Maitra, Executive Director, Ipsos.

Also Read- According to a Survey, 73% of Urban Indians can Afford a New Home

“Interestingly, kitchens in the western food consuming Indian households have on an average three western sauces (apart from Ketchup) of which mayonnaise and pasta pizza sauce top the charts,” she added. (IANS)

Next Story

Become a Chef With Cooking on Airbnb Experiences

Now test your chef skills all over the world

0
Chef cooking
Cooking on Airbnb Experiences provides travellers with 3,000 unique recipes to test their chef skills. Lifetime Stock

From learning grandmas recipes to traditional Uzbek home-cooking, travellers now get access to 3,000 unique recipes that are usually reserved for friends and family across seventy-five countries globally with Cooking on Airbnb Experiences.

There is no better way of getting familiar with the culture of a place than through its food. Unlike typical cooking classes, people coming together to make and share a meal creates a human connection. The new experience will be hosted by families, farmers, pastry cooks and more, with local hosts highlighting the deeper meaning behind traditional recipes and sharing stories in intimate settings around the world.

To protect the personal nature of each recipe, each experience has been vetted against guidelines inspired by Slow Food, a grassroots organisation whose mission is to prevent the disappearance of local food cultures and traditions. Through this vetting process, each host of an Airbnb Experience communicates the unique essence of every dish through their personal stories and has proven deep knowledge of the heritage of the cuisine that they share.

To promote the experience the travel portal is calling on the world to apply or nominate their favourite home cook who will win a once in a lifetime trip to Italy. There, they will learn to refine their family recipe and cement their legacy in an Airbnb cookbook, planned for 2020. The top 100 applicants will also get to study alongside experts including chef David Chang and his mom, Sherri, during one of the four, specially-organised five-day courses at Slow Food’s University of Gastronomic Sciences, located within the UNESCO world heritage site in Pollenzo, Northern Italy.

Cooking
This cooking experience will be highlighting the deeper meaning behind traditional recipes and sharing stories in intimate settings around the world. Pixabay

Highlights of Cooking on Airbnb Experiences include:

Cook Lunch with Prue Leith (London UK)

Maize Workshop with Enrique Olvera (Mexico City, Mexico)

Heritage Cooking with Damian D’Silva (Singapore)

Traditional Uzbek Home-Cooking (Brooklyn, NY)

French pastry making in Montmartre (Paris, France)

Mexican Food You Can Make at Home (Mexico City, Mexico)

Home-Cooked Flavors of Singapore (Singapore)

Ancient Cooking Customs of Mexico (Mexico City, Mexico)

Make Japanese Street Food with Mom (Tokyo, Japan)

Handmade Pasta with Grandma (Rome, Italy)

Soba Noodle Making in a Traditional Home (Tokyo, Japan)

Traditional Argentinian Home-Cooking (Forest Hills, New York)

A Modern Take on Traditional Zulu Food (Dolphin Coast, South Africa)

Make Chinese Dumplings from Scratch (New York, New York)

Slow Food- Bento Box Making (Fujinomiya-City, Japan)

CACAO Dishes from Fruit to Bar (London, UK)

Secret Garden Dinner in Historic Mansion (Khet Pom Prap Sattru Phai, Thailand)

Also Read- Foodies Must Try These Dishes from the Streets of Kolkata

Cooking with Critters (Los Angeles, California)

Cook and Sword Performance Back in Edo (Tokyo, Japan)

Secret Garden Dinner in Historic Mansion (Khet Pom Prap Sattru Phai, Thailand) (IANS)