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Indians Increasingly Opting for Multiple Short Breaks rather than Traditional Single Long Annual Vacation

Whether it is bespoke adventures, solo or escorted tours, Indians are travelling far more than they have ever before

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Indians, Breaks, Traditional
"As against the single annual vacation, Indians are displaying increasing appetite for multiple short holiday breaks," Vishal Suri, Managing Director, SOTC Travel, said in a statement. Pixabay

Indians are increasingly opting for multiple short breaks rather than the traditional single long annual vacation, reveals a new survey.

Most respondents this year opted for a holiday spanning 3-6 days, as compared to 7-10 days in 2015, showed the latest edition of the “India Holiday Report 2019” by travel and tourism company SOTC Travel.

“As against the single annual vacation, Indians are displaying increasing appetite for multiple short holiday breaks,” Vishal Suri, Managing Director, SOTC Travel, said in a statement.

“Whether it is bespoke adventures, solo or escorted tours, Indians are travelling far more than they have ever before and while they will continue to be quintessential value seekers, their passions like adventure or cuisine play a critical factor,” Suri said.

Indians, Breaks, Traditional
Indians are increasingly opting for multiple short breaks rather than the traditional single long annual vacation, reveals a new survey. Pixabay

The research, however, revealed that people over 56 years of age continue to prefers longer vacations of 7-15 or more days.

International holidays are a mandatory inclusion in the annual travel plan for all age groups, the study said.

Domestic holidays showed a marked growth with 92 per cent respondents taking a domestic holiday compared to 80 per cent in 2015.

Leisure combined with spiritual journeys are growing with trips to destinations such as Madurai, Rameshwaram, Dwarka, Shirdi, Pushkar, Mathura, Ujjain and Varanasi witnessing significant growth in 2019.

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The survey included over 1,100 respondents belonging to four distinct age groups – 25 years and below, 26-35 years, 36-55 years and 56 years and above.

Seeking “relaxation” was the top travel priority for 68 per cent of the respondents.

With Internet penetration on the rise, a majority of the respondents opted for online platforms for their primary research.

Indians, Breaks, Traditional
Most respondents this year opted for a holiday spanning 3-6 days, as compared to 7-10 days in 2015, showed the latest edition of the “India Holiday Report 2019” by travel and tourism company SOTC Travel. Pixabay

While not surprisingly over 70 per cent respondents in the age groups 25-35 and 36-55 years booked their holidays online, an impressive 48 per cent of the 56 plus segment also felt comfortable booking online, said the study.

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The holiday decision maker is seeing a shift from husband-dominated to joint decision making, said the study, adding that over 80 per cent respondents reported using credit or debit card for travel booking and on-ground expenses – discounts and cash backs being a key driver. (IANS)

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Majority of Indians opt Physical Wellbeing over Mental Wellbeing: Study

Survey reveals that 64 per cent Indians believe that is equally important to have both, physical and mental health

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Indians
A survey reveals that 64 per cent Indians believe that is equally important to have both, physical and mental health. Pixabay

A majority of Indians, at 75 per cent, are preoccupied about their physical wellbeing, over mental wellbeing at 62 per cent, a survey by global market reseach agency Ipsos has found.

The survey, conducted to coincide with the World Mental Health Day, found 64 per cent Indians believe that is equally important to have both, physical and mental health.

Indians want a clear shift in the handling and perception of mental illness. As many as 64 per cent Indians want the stigma attached with mental health issues to go and they would prefer if it was treated like any other illness. Further, 74 per cent Indians exhort adoption of a more tolerant attitude towards those with mental illness in the society.

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A majority of Indians, at 75 per cent, are preoccupied about their physical wellbeing, over mental wellbeing at 62 per cent. Pixabay

The survey also shows a more positive and empathetic change coming about towards those with signs of mental health conditions with 64 per cent urban Indians believe seeing a mental health specialist or therapist, as a sign of strength.

“Indians are recognising that being healthy and well is a combination of both, physical and mental wellbeing and both work in tandem. Also mental health issues are like any other illness and it is alright to see a doctor for alleviating symptoms,” says Monica Gangwani, Executive Director & Country Service Line Leader, Healthcare, Ipsos India.

Indians
Indians want a clear shift in the handling and perception of mental illness. PIxabay

The Ipsos survey found that views around mental health somewhat disjointed and devoid of clear consensus. Aout half of Indians polled (52 per cent), disagree that increased spending on mental health services is a waste of money. However, 27 per cent think it is a wasteful expenditure, while 17 per cent were neutral, 3 per cent were undecided and 1 per cent refused to tender opinion.

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As many as 39 per cent Indians reject exclusion of someone from public office, on the grounds of mental health history, while 32 per cent agree on exclusion, 25 per cent were neutral, 3 per cent undecided and 1 per cent refused an opinion. (IANS)