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“Indians Order Food To Uplift Spirits”, Reveals Survey

The restaurant choice, it said, is largely dictated by the type of cuisine and deals, and other factors like ordering for whom - oneself, family or friends, occasion and service/ speed of delivery, too have some sort of bearing

What motivates urban Indians to order in food? As per an Ipsos survey, desires for change in taste and the need to uplift spirits and an excuse for avoiding cooking were top reasons why people order-in food.

Other reasons cited include special occasion, a missed meal and to catch up with friends.

The survey also shows how consumers choose where to order from.

Indian Food, Indian Kitchen, Meal, Cooking, Spice
What motivates urban Indians to order in food? As per an Ipsos survey, desires for change in taste and the need to uplift spirits and an excuse for avoiding cooking were top reasons why people order-in food. Pixabay

The restaurant choice, it said, is largely dictated by the type of cuisine and deals, and other factors like ordering for whom – oneself, family or friends, occasion and service/ speed of delivery, too have some sort of bearing.

ALSO READ: Apple Watch Outsold Entire Swiss Watch Industry By Huge Margin in 2019: Tech Report

What about the time peak time to order-in meals? Ordering-in peaks for dinner (53 per cent), followed by lunch (32 per cent) and it’s somewhat lean for evening (13 per cent) and breakfast (2 per cent). (IANS)

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