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Indians Preferring Beaches over Mountains during Diwali Holidays

With the festive season around the corner, we are witnessing consumers stepping out of the city for a memorable time with loved ones

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Indians, Beaches, Mountains
Most bookings for Goa have come from Pune, Bengaluru and Ahmedabad. Pixabay

Instead of celebrating the festival traditionally at home, Indians are preferring beaches over mountains during Diwali holidays, a new report from OYO Hotels and Homes revealed on Wednesday.

The booking data for the Diwali week, 25th October to 31st October, 2019, shows people are heading to the land of beaches, Goa, this year followed by metro cities Delhi and Bengaluru.

Most bookings for Goa have come from Pune, Bengaluru and Ahmedabad.

“With the festive season around the corner, we are witnessing consumers stepping out of the city for a memorable time with loved ones whether it’s Goa or neighbouring towns,” said Gaurav Ajmera, Chief Operating Officer, India & South Asia, OYO Hotels & Homes.

Indians, Beaches, Mountains
The booking data for the Diwali week, 25th October to 31st October, 2019, shows people are heading to the land of beaches, Goa, this year followed by metro cities Delhi and Bengaluru. Pixabay

“Moreover, with consumer focused brands running creative campaigns and offering attractive services at great discounts during this time, we see a significant increase in bookings within the hospitality and tourism industry,” Ajmera said.

Indians are preferring beaches over mountains this year with most bookings witnessed for Goa, Mumbai, Puducherry and Visakhapatnam over scenic beauties like Ooty, Lonavala, Mussoorie, Nainital, Manali, Darjeeling, Mount-Abu, the report said.

Delhi and Bengaluru witnessed most bookings from within the city showcasing how people are opting to relax this Diwali week.

The report added that most Delhiites booked for Amritsar, Jaipur and Lucknow whereas Mumbaikars plan to visit Pune, Mahabaleshwar and Lonavala, the report said.

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People from Bengaluru, on the other hand, are planning for Mysore, Ooty, Mangalore, Kochi and Puducherry.

According to the report, The company also saw maximum bookings by couples for the Diwali period closely followed by family outings. (IANS)

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60% Indians Do Not Wear Right Shoes to Gym: Reebok

Sixty five per cent of people in India are aware about the difference between a running and training shoe

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Gym shoes
71% of women use same shoes for running as gym, while overall atleast 40% use separate pair for gym from running. Pixabay

Sixty five per cent of people in India are aware about the difference between a running and training shoe, yet when asked close to 60 per cent of those people do not wear the right shoes to the gym, says a new survey by fitness brand Reebok.

The survey shows that more than 80 per cent people workout at least every alternate day. However, only 73 per cent of that set own specific shoes for gym.

71% of women use same shoes for running as gym, while overall atleast 40% use separate pair for gym from running, it says.

Gym shoes
In an effort to better understand the fitness consumer, Reebok rolled out a survey to understand the awareness amongst consumers about the right shoes that should be worn to the gym. Pixabay

Women were more likely to spurge on shoes in 1k-5k category. However, men were more likely to buy shoes frequently than women, says the survey.

In an effort to better understand the fitness consumer, the brand rolled out a survey to understand the awareness amongst consumers about the right shoes that should be worn to the gym. It was conducted on consumers across Delhi, Mumbai and Bangalore.

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The survey revealed that men tend to buy shoes more frequently than women, and when women do buy shoes, it is in the range of 1K- 5K. If you are one of those gym goers who splurge on their shoes, you are a part of a mere 6 per cent of the total universe.

Industry experts have agreed that wearing the right gear is as important as the workout itself. However, the survey brought out an alarming truth that close to 40 per cent of people are unaware about the difference between running and training shoes. (IANS)