Monday, November 30, 2020
Home Lead Story Know What Indians Are Reading Amid Pandemic

Know What Indians Are Reading Amid Pandemic

Young India is also utilising this time to prep for a bright future

By Siddhi Jain

As the Covid-19 pandemic continues to upend lives, societies, economies and nations’ around the world, an unplanned yet welcome change has been time to pursue passions and hobbies, including reading.

They say books help us escape from even the worst of times, they let us experience the impossible and sometimes take us on adventures, even when we don’t have the time for one in our own lives. People are switching to reading to escape their current surroundings even temporarily or to bring a little comfort amid a grim reality. Young India is also utilising this time to prep for a bright future.

Follow NewsGram on Twitter to stay updated about the World news.

According to online marketplace Flipkart, self-help and fiction books as a category saw an increase in searches, with books such as ‘?Rich Dad Poor Dad’, the ‘Harry Potter’ series, and ‘Think and Grow Rich’ being part of the top searches.

With students and exam applicants having much time in hand owing to the pandemic, it saw an increase in demand for UPSC and NCERT books, engineering entrance exams and MBA preparation books. This also led to ?the e-commerce giant to add 30 new publishers across categories such as academic books focused on State boards across India, government examination guides, K-12 among others, it told IANSlife.

Here's what India is reading during the pandemic
As per Google Trends for search phrases like ‘Books To Read’ in India this year, the interest picked up considerably from February. (Representational Image). Unsplash

“Flipkart witnessed highest demand for books from states such as Uttar Pradesh, West Bengal, Maharashtra, Karnataka, Bihar, Tamil Nadu, Delhi, Kerala, Assam and Odisha. Cities that topped consumer interest include Bengaluru, New Delhi, Kolkata, Hyderabad, Mumbai, Pune, Lucknow, Ghaziabad, Gurugram and Patna,” it added.

Also Read: Obesity Associated With Increased Risk of Death From Covid-19

Overall, 55 percent of the demand for books on the platform came from Tier 3 and plus cities in the past quarter. When it came to metro consumers, the preference inclined towards juvenile fiction, autobiography/biography, fiction and self-help books. Tier 1A and 1B regions reflected a similar trend showing heightened reading preference for autobiographies and biographies. Tier 3 and plus consumers looked for government test and other exam preparatory books on the platform.

As per Google Trends for search phrases like ‘Books To Read’ in India this year, the interest picked up considerably from February as a nationwide lockdown was announced in late March. Other popular searches on Google include ‘Books to read during quarantine’ and ‘Top books to read 2020’. (IANS)



Most Popular

Women Face 20 Percent Risk Of Heart Failure Other Than Men

Researchers, including one of Indian-origin, have revealed that women face a 20 percent increased risk of developing heart failure or dying after the first...

Dev Deepawali 2020: All You Need To Know About This Festival

By Shweta Porwal The Dev Deepawali also is known as the Diwali of the Gods or Festival of lights for Gods. The festival is celebrated...

How Do You Know When It’s Time To Change Your Doctor

For holistic care of your health, you need a doctor who can treat you and offer useful suggestions. However, you cannot stick to one...

The Italian Cultural Centre Unveiled Its First Post-Lockdown Exhibition

The Italian Cultural Centre unveiled its first post-lockdown exhibition titled "Absent-Present" in New Delhi. The exhibition began earlier this month on November 3 and will...

Researchers Developed A Decentralized Wastewater Treatment And Recycling System

A team of interdisciplinary researchers from Scotland in collaboration with the Indian Institute of Science (IISc) have developed an efficient decentralized wastewater treatment and...

Chandigarh To Get A Unique Environmental Landmark- The Museum Of Trees

Punjab Governor VP Singh Badnore will virtually inaugurate a unique environmental landmark in Chandigarh -- the Museum of Trees - to commemorate the 551st...

Guru Nanak Jayanti 2020: Interesting Facts That You Must Know About Guru Nanak

The founder of Sikhism, Guru Nanak was known for his social, political, and spiritual beliefs which were based on love, virtue, fraternity, and equality. ...

Kamalrukh Wife Of Late Wajid Khan Appealed For Anti-Conversion Bill To Be Applied In Nation

Music Composer, Wajid Khan passed away on June 1, 2020. Almost 6 months after his demise her Wife Kamalrukh has been harassed by her...

Recent Comments