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Indians Seek Ride-hailing Mostly For Mid-distance Travel

The results showed that southern region has the highest awareness of ride-hailing services, followed by middle, western and north India. Eastern region has the lowest awareness of ride-hailing services

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Ola Cabs
Take a look at the Top 5 Ride Hailing Apps in India. Pixabay

Indians seek ride-hailing services mostly for mid-distance travel – 10-20-km – according to a new survey by Counterpoint Research which showed that two out of three ride-sharing users avail the service at least once a week.

Over 66 per cent users of shared mobility services consider ride-hailing more economical than owning a car, showed the findings of the survey involving over 800 consumers across tier-1, tier-2, and tier-3 cities in India.

Personal vehicles are considered more convenient and cost-effective for shorter distances.

For longer distances, people surveyed indicated their preference to use either their own vehicle or public transport, on account of the higher costs currently associated with ride-hailing services.

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Woman hiring taxi. Pixabay

“10-20 kms per trip is the ‘sweet spot’ travel distance most favoured for considering ride-hailing options,” Aman Madhok, Senior Analyst at Counterpoint Research, said in a statement.

The results showed that southern region has the highest awareness of ride-hailing services, followed by middle, western and north India. Eastern region has the lowest awareness of ride-hailing services, according to the report.

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“The relatively lower penetration of shared mobility in tier-2 cities presents a significant opportunity for shared mobility providers to now expand into these towns and cities,” said Vinay Piparsania, Research Director Smart Automotive at Counterpoint Research.

“Evidently, challenges of rapid urbanisation, traffic congestion, and affordability are the primary driving forces behind digital savvy Indians re-imagining their mobility requirements,” Piparsania added. (IANS)

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Around 56% Indians Fall Victim to Discount Scams During Online Holiday Shopping, Reveals McAfee

"As threat actors continue to enhance their techniques and explore new creative means of theft, it is crucial that users are mindful of potential risks and undertake necessary measures to protect themselves this holiday season," advised Krishnapur

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The survey revealed a staggering number (52.6 per cent) between the age of 18 to 24 years faced the brunt of romance scams, and 60 per cent millennials agree to being scammed by e-greetings. Pixabay

With Christmas around the corner, cybersecurity firm McAfee on Tuesday revealed that 56.1 per cent Indians have fallen victim to discount scams by clicking on malicious links during holiday shopping online.

The year-end festivities present a variety of threats to consumers shopping online, with more than half (53.6 per cent) Indians falling victim to scams resulting from deceiving apps, said McAfee’s ‘Christmas Scams Survey’.

At least one in four (28.6 per cent) Indians have lost between Rs 15,000-Rs 20,000 as a result of fake online retail sites, while 78.6 per cent experienced seasonal travel scams through unsolicited and malicious links.

While cybercriminal activity continues to grow in sophistication, popular scams like email phishing (25.3 per cent) and text phishing (21.1 per cent) still result in close to a quarter of Indians being duped throughout the season, said the survey.

“With the sheer volume of people shopping online, they tend to get careless, carried away with discounts, and open themselves to phishing attacks, frauds, malicious websites, and viruses that aim to steal money and personal information,” said Venkat Krishnapur, Vice-President of Engineering and Managing Director, McAfee India.

Throughout the festivities, 60.2 per cent people have fallen victim to robocalling and 57.1 per cent through SIM-jacking.

McAfee, Inc. is an American global computer security software company.
McAfee, Inc. is an American global computer security software company. Wikimedia Commons

A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message, as if from a robot.

A new trend that hit unsavvy consumers hard this festive season was through phony gift cards.

Nearly 39.3 per cent Indians were directed to a site, were they were asked to input personal information such as name, telephone number or credit card information, with 40 per cent losing between Rs 10,000 to Rs 15,000.

Leveraging the emotional aspects of philanthropy and generosity, 60.7 per cent were victims of fake charities, with scammers impersonating genuine trusts to ask for donations.

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The survey revealed a staggering number (52.6 per cent) between the age of 18 to 24 years faced the brunt of romance scams, and 60 per cent millennials agree to being scammed by e-greetings.

“As threat actors continue to enhance their techniques and explore new creative means of theft, it is crucial that users are mindful of potential risks and undertake necessary measures to protect themselves this holiday season,” advised Krishnapur. (IANS)