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Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians

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The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

Seeking more personalised experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new Adobe survey revealed on Wednesday.

As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently.

Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed.

“Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth,” said Sunder Madakshira, Head, Marketing, Adobe India.

According to the survey, two-thirds of India’s digital users, especially between the 23-49 age group, are comfortable making unplanned purchases from a brand.

Nearly 69 per cent shoppers in the country prefer online marketplaces for purchasing products.

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India made the biggest contribution to the demand for smart feature phones in 2018. Pixabay

While 49 per cent people visit a brand’s website to buy products, 31 per cent people still make purchases via physical stores and 28 per cent Indians use smart speakers and voice assistants to make purchases, the survey noted.

“It is not surprising that online review sites, social media networking sites and video channels were voted as critical cogs of pre and post purchase interactions, especially in the younger age groups,” added Madakshira.

Nearly 95 per cent of the people between the 18-34 age group trust Google-owned YouTube the most, while middle-aged and elderly people rely more on Facebook.

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India has nearly 300 million Facebook users and over 265 million YouTube users.

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians. (IANS)

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Indian People Get Most Affected By “Shlayer”, Most Widespread MacOS Threat

In order to achieve installations, the threat actor behind Shlayer sets up a malware distribution system with a number of channels leading users to download the malware

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Shlayer
The infection process often consists of two phases - first the user installs Shlayer, then the malware installs a selected type of adware. Device infection, however, starts with an unwitting user downloading the malicious programme. Pixabay

People from India are among those most affected by Shlayer, the most widespread macOS threat in 2019, after those in the US, says a new report from cybersecurity firm Kaspersky.

A smart malware distribution system, Shlayer spreads via a partner network, entertainment websites and even Wikipedia, demonstrating that even users that only visit legal sites still need additional protection online. Top countries where users have been affected by the threat include the US (31 per cent), India (18.9 per cent), Germany (14 per cent), France (10 per cent) and the UK (10 per cent), according to the report.

“The macOS platform is a good source of revenue for cybercriminals, who are constantly looking for new ways to deceive users, and actively use social engineering techniques to spread their malware. This case demonstrates that such threats can be found even on legitimate sites,” said Anton Ivanov, Kaspersky Security Analyst.

“Luckily for macOS users, the most widespread threats that target macOS currently revolve around feeding illicit advertising rather than something more dangerous, such as stealing financial data,” Ivanov said. The malware specialises in installation of adware – programmes that terrorise users by feeding illicit ads, intercepting and gathering users’ browser queries, and modifying search results to distribute even more advertising messages.

Shlayer’s share among all attacks on macOS devices registered by Kaspersky products in January – November 2019 amounted to almost a third, with nearly all other top 10 macOS threats being the adware that Shlayer installs: AdWare.OSX.Bnodlero, AdWare. OSX.Geonei, AdWare.OSX.Pirrit and AdWare.OSX.Cimpli.

Shlayer
People from India are among those most affected by Shlayer, the most widespread macOS threat in 2019, after those in the US, says a new report from cybersecurity firm Kaspersky. IANS

The infection process often consists of two phases – first the user installs Shlayer, then the malware installs a selected type of adware. Device infection, however, starts with an unwitting user downloading the malicious programme.

In order to achieve installations, the threat actor behind Shlayer sets up a malware distribution system with a number of channels leading users to download the malware. Kaspersky said in 2019 it prevented attacks carried out by Shlayer at least once on every 10th device using Kaspersky Solutions for Mac.

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“A good web security solution can protect users from threats such as these, making the experience of searching the web safe and pleasant,” said Ivanov. (IANS)