Never miss a story

Get subscribed to our newsletter


×
Photo by ROBIN WORRALL on Unsplash

In the pandemic year, most Indians spent over 522 hours on online education on average.

In the pandemic year, most Indians spent over 522 hours on online education on average, and over 738 hours on infotainment on their smartphones, a new report showed on Monday. While 56 per cent smartphone users enrolled for new online education programmes since the pandemic began, 58 per cent smartphone users undertook digital transaction on their smartphones, according to the survey by CyberMediaResearch (CMR), a Gurugram-based market research firm.

Indians are spending close to Rs 8,500 on average, mostly for digital payments a month and 28 per cent smartphone users spending around Rs 1,000 on infotainment monthly. "Whether it be online education, digital payments, or consuming infotainment, the smartphone has enabled consumers across urban and aspirational (tier-III cities and beyond)," said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.

"For the value-conscious buyers in the sub-Rs 7,000 smartphone segment, smartphone brands have consistently focused on bringing increasingly accessible and affordable smartphones," he added. In purchasing their next smartphone, consumers trust recommendation from loved ones (79 per cent) as well as retailers (77 per cent).

City wise, smartphone brand itel has got 100 per cent satisfaction in Bengaluru, Chandigarh and Guwahati, realme has got 100 per cent satisfaction in Delhi, Kolkata and Jaipur, and Xiaomi has got 100 per cent satisfaction in Lucknow, Bhubaneswar and Indore. Samsung wins for the ease of availability, product quality, and good after-sales service, the survey noted.

"For consumers in the sub-INR 7,000 smartphone segment, the top three key considerations for smartphones include accessibility, affordability and availability. They trust smartphone brands that offer durable devices, focus on trendy smartphone specs, and deliver on reliable after-sales," said Satya Sundar Mohanty, Head- Industry Consulting Group (ICG), CMR. (IANS/ MBI)




Keywords: education, infotainment, consumers, digital, smartphones, pandemic


Popular

wikimedia commons

Recently, Tom and Jerry was made into a live action film

Every child who grew up in the 90s and the early 00s has certainly grown up around Tom and Jerry, the adorable, infamous cat-chases-mouse cartoon. The idea of naughtiness and playing mischief had the standards that this particular series set for children and defined how much wreckage was funny enough.

The show's creators, William Hanna and Joseph Barbera initially named their characters Jasper and Jinx. They did not plan for the fame that Tom and Jerry brought them when they released a movie by the name of "Puss Gets the Boot". This movie featured a certain cat and mouse who were a notorious pair, named Jasper and Jinx. When the movie became a hit, the names of the characters were changed and the show shot to fame.

Keep Reading Show less
Photo by Unsplash

Indians Rarely Make Time For Arts And Culture, Says Survey

One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.

The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.

Keep Reading Show less
Photo by alexey turenkov on Unsplash

What is the best way to save Goa from deforestation?

What is the best way to save Goa from deforestation?

Drinking feni, may well be the answer, says the secretary of the Goa Cashew Feni Distillers and Bottlers Association Hansel Vaz, who on Thursday said, that sipping the state's unique alcoholic drink and making it popular would directly aid the greening of Goa's hills and other barren landscapes.

"To get more cashews, we need to plant more trees. I always say, by drinking feni you will save Goa, because we will be planting more cashew trees and we will have greener hills. The beauty of cashew is you do not need fertile land. You can grow it on a hill which can provide no nutrition. We will be able to grow more trees, if we can sell feni properly," Vaz said. Vaz's comments come at a time when the hillsides of the coastal state have witnessed significant deforestation for real estate development and for infrastructure projects. Feni is manufactured by fermenting and double distilling juice from the cashew apple.

2 glasses of a white drink Best way to keep Goa green is to grab yourself a glass of feni. | IANS

Keep reading... Show less