Tuesday November 19, 2019
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Indians Zoom in on Full-frame Mirrorless Cameras: Canon

He is bullish on the Indian market amid political stability in the country

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Canon
DSLR leader Canon brings its first mirrorless camera to India.

By Nishant Arora

The dream to acquire a full-frame mirrorless camera is gaining momentum among both entry-level and professional photographers in India and Japanese camera and digital imaging company Canon is optimistic to see sales being picked up well with the wedding and festival season around the corner.

According to Kazutada Kobayashi, President and CEO, Canon India, since the company brought its first full-frame mirrorless camera EOS R to India last year and its lightest and smallest full-frame mirrorless camera EOS RP in February this year, the inquiries about both the cameras have grown multi-fold at its shops across the country.

“We could see that several professional photographers who used DSLRs with mirror have started to convert their thinking to acquire full-frame mirrorless devices.

“There is a rush of active inquiries at our shops on full-frame mirrorless cameras. I expect a good business to start from September onwards with the herald of wedding and festival season,” Kobayashi told IANS here in a free-wheeling interview.

The 30.3MP EOS R camera costs Rs 189,950 and with the EOS R kit (RF24-105mm f/4L IS USM Lens), the price is Rs 278,945. The EOS RP camera starts at Rs 110,495 and with the EOS RP kit, the camera costs Rs 199,490.

“We are shifting focus from low to mid and high camera segment. Our camera business in India stays as it is at this point of time and I expect it to grow further in coming months,” said the Canon executive.

Excluding the impact of GST, Canon registered net growth of double digit (over 10 per cent) in the country last year. At present, the Japanese major is leading the DSLR segment in India.

According to Kobayashi, he is happy with the progress in the first half of the year across verticals – in both B2B and B2C – in the Indian market.

Canon
Top 5 gadgets that grabbed eyeballs in India in 2018 included Canon’s camera as well. (IANS)

“Though a bit short of my original aim of double-digit growth this year, the company is still making a good progress on both B2B and B2C fronts,” he noted.

Canon India in June expanded its PIXMA G Series line-up with the new category launch of Monochrome Ink Tank Printer and two variants in the colour Ink Tank printers.

The new line-up features the popular integrated Ink Tank design, automatic two-sided printing, large paper feeding capacity, and full network compatibility, making them ideal for customers with high-print volume demands.

“Our foray into the ink tank category was a critical milestone to our printer business, which has led to a steady growth in our market share in the inkjet category. This has also led to the Consumer System Products division become one of the highest contributing businesses for us in India,” informed Kobayashi.

With an ultra-low printing cost of approximately eight paisa per print, the latest G series printers are equipped to reduce the cost of printing by almost 90 per cent, as compared to mono laser printers which costs approximately Rs two per print with original toners.

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“I am optimistic that the launch will further enhance our presence in India, and increase our market share by 25 per cent in the ink tank category,” said Kobayashi, who has completed nearly eight years at Canon India.

He is bullish on the Indian market amid political stability in the country.

“Good news is that the Indian economy is greatly maintained owing to Prime Minister Narendra Modi and his initiatives like Digital India. It gives us all the reason to push the envelope in the country across verticals and develop user-friendly and cost-effective cameras and printers in years to come,” stressed Kobayashi. (IANS)

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Indians Are Cooking Western Food In Their Kitchens: Survey

79% of Indians are preparing western food in their kitchen, says survey

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Majority of Indians cook western food. Pixabay

At least 79 per cent Indians are preparing western food in their kitchens, at least once a week, which is mostly consumed during evening or dinner time as a full meal, a survey by market research firm Ipsos said on Wednesday.

The survey titled ‘The Evolving Indian Palate’, was conducted with 1,000 households across 14 cities who consumed non-home cooked western food in the last one month and prepared western food at home, with the help of western sauces or spreads, at least once a month.

“The Dr Oetker-Ipsos survey has revealed some interesting insights into western food consumption habits in urban India. It is indeed encouraging for us to see that consumers today are more open to experimenting with food in their kitchens with Indo-Western fusion food becoming a rage in particular,” said Oliver Mirza, Managing Director, and CEO for Dr Oetker India & SAARC.

The advantage that western food has in terms of ease of preparation makes it a convenient choice, the Oetker – Ipsos survey has further revealed.

The survey also found that only about 19 per cent of households consume western food during breakfast.

Key trigger for the growing interest in western foods is convenience with comments like it is “easy to cook” (68 per cent) and has wide acceptance, with comments like “good to share with family and friends” (57 per cent), “Enjoyed by children” (53 per cent) and “Good to serve to guests” (46 per cent), the research said.

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The advantage that western food has in terms of ease of preparation makes it a convenient choice. Pixabay

However, western food is not relegated to special or celebratory occasions.

Seventy per cent respondents said that western food is more likely to be a meal replacement rather than being limited to occasions owing to its ease of preparation.

The study found that irrespective of cuisines, preparation of western foods at home is a family affair with two out of five people preparing meals with assistance such as spouse (34 per cent), friend (23 per cent) or another family member (38 per cent).

The research also found that younger people are embracing western foods more.

As a result, seven out of 10 western food consumers are below 30 years of age, with the western food drive being led mostly by the youth and children in their families.

“Despite the entrenched traditional food habits, urban Indians are increasingly becoming open to Western cuisine with more people taking to Western food as a part of their regular consumption regime. Wide access to information, time-pressed and evolving lifestyles, are the key factors to this change,” said Sreyoshi Maitra, Executive Director, Ipsos.

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“Interestingly, kitchens in the western food consuming Indian households have on an average three western sauces (apart from Ketchup) of which mayonnaise and pasta pizza sauce top the charts,” she added. (IANS)