Thursday, October 22, 2020
Home Life Style Beauty Tips India's Luxury Beauty Market Continues to Grow

India’s Luxury Beauty Market Continues to Grow

The premium beauty and personal segment in India was worth $774 million in 2018

By Puja Gupta

According to Euromonitor International, the premium beauty and personal segment in India, which is Asias third largest economy, was worth $774 million in 2018 and India continues only grow there on. And the transition from mass to premium to luxury beauty brands seems to be moving extremely fast, feels industry veteran Sargam Dhawan Bhayana.

“The continuous rise in disposable income and increasing internet penetration is what has made International brands view India as a potential market,” says Bhayana, Director at Paul Penders & Dafni India and the founder of Tressmart and Glow by Tressmart — an online platform that offers premium to luxury beauty and wellness brands.

Follow NewsGram on LinkedIn to know what’s happening around the world.

IANSlife spoke to Bhayana to know more about the growing business of luxury beauty brands in India, how international brands see the Indian market and the future of the beauty industry.

How do you see India as a market for luxury beauty brands?

Bhayana: Over the years India has been acknowledged as an emerging market for luxury beauty brands. India as a market is a perfect blend for modernity with tradition. India is a country where International luxury beauty brands can perform just as well as Indian home grown brands.

Indian consumers are also becoming more aware and conscious about the products they use on themselves and are also well travelled and well exposed which has expanded their knowledge on beauty brands all over world. While there are some challenges one faces when entering the market keeping in mind ethnic diversity that characterises India, this also opens doors to different opportunities in the beauty market in India. While Indian women still use certain home remedies when it comes to their skin and hair such as oiling their hair, ubtans among others, they simultaneously order luxury beauty brands of the internet.

The growing Indian luxury beauty market
“India is a country where International luxury beauty brands can perform just as well as Indian home grown brands,” believes Bhayana. Unsplash

It is the increasing access to the luxury beauty brands that individuals have that is identifying India as an upcoming beauty giant. While Ayurveda, Organic beauty has been increasing in trend, the concept of Vegan beauty is also growing. The consumer is extremely particular the natural, cruelty-free characteristic of the brand.

Want to read more in Hindi? Checkout: दिल्ली सरकार की लापरवाही पर नाराज़ हुआ प्रदूषण नियंत्रण बोर्ड

Many international luxury brands have made their entry in India lately. Can there be a specific reason behind it?

Bhayana: In 2017, I launched DAFNI in India, a premium hair straightening brush brand, whose demand seems to continue in the country. Similarly, I bought Paul Penders, the world’s first Vegan and Cruelty-free brand that has picked up even more recently due to its conscious values. After analysing the demand of premium to luxury beauty and personal care products, during the lockdown this year, we launched two e-commerce platforms Tressmart and Glow by Tressmart that has been picking up very well keeping in mind the competition that exists in the e-commerce space.

The continuous rise in disposable income and increasing internet penetration is what has made International brands view India as a potential market. We at Tressmart Marketing Pvt. Ltd. too will be introducing a few international brands in India in the coming months on both Tressmart and Glow by Tressmart.

How has the beauty market as a whole been impacted due to the pandemic and lockdown?

Bhayana: The lockdown period has been quite difficult for beauty businesses in general. For us, being a skincare brand predominantly, customers usually like to try our products before buying but that unfortunately hasn’t been possible during this time, thus reducing brand experience for the customer. Furthermore, initially courier services were also not operational which in turn put business on hold for a while. Then slowly courier services resumed but only allowing online payments and no COD options, which again restricts sale. Additionally, with the current situation, deliveries are taking longer than usual, which of course is completely understandable, however since we at Paul Penders don’t use any chemicals in our products and the ingredients are 100 percent organic and natural, we run the risk of the products getting spoilt due to the heat. Luckily, so far our products have reached customers in good condition.

The growing Indian luxury beauty market
“The men’s grooming sector in my opinion is extremely dynamic and has definitely grown over the year,” says Bhayana. Unsplash

Even though this lockdown has affected businesses all over, we feel the steps taken to curb the spread of the virus was imperative.

Also Read: Rapper Raja Kumari: Women Still Face Many Roadblocks

What do you think about the men’s beauty space in India?

Bhayana: The men’s grooming sector in my opinion is extremely dynamic and has definitely grown over the years. Men have also become quite conscious of their appearance and basic grooming needs which has definitely opened the market for this segment. Furthermore, the emergence of new indie brans booming along with innovative concern centric products focusing on styling and beard care have really helped drive this sector.

How do you see its future?

Bhayana: Looking at the response of the consumer in the men’s grooming sector, male grooming definitely has come of age. According to PGS Labs India’s men grooming market is projected to soar to $5.5 billion by 2021. This segment has definitely disrupted the traditional view of beauty where women were the driving force. From beard oil to facial cleansers, most men have more than one male grooming product in the bathroom, which opens the men’s grooming market considerably. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,781FollowersFollow

Most Popular

Miss India 2020 Pageant Held Virtually Due to Pandemic

In the wake of the COVID-19 pandemic, Miss India 2020 pageant will be held virtually the Miss India Organisation has announced. A nationwide audition to...

6 Designers Came Together to Help Craft Clusters Impacted by Pandemic

Six fashion designers came together to support marginalized craft clusters and those heavily impacted by the pandemic by generating livelihood opportunities for the artisans....

India Rapidly Expanding High Power Supercomputers

India is fast expanding its supercomputer facilities and developing the capacity to manufacture its own supercomputers in the country, the Ministry of Science and...

Cholesterol Medications May Lower Cancer-Related Deaths in Women

Among women with breast cancer, colorectal cancer, or melanoma, those who are taking cholesterol-lowering medications are less likely to die from cancer, researchers said. The...

Immediate Biomedical Waste Management Halt COVID Spread: UNIDO

The United Nations Industrial Development Organisation (UNIDO) on Tuesday stressed the need to halt the spread of COVID-19 through all possible infection channels, including...

1.16L Infant Deaths in 2019 Due to Air Pollution in India

The first-ever comprehensive analysis of air pollution's global impact on newborns finds that outdoor and household particulate matter pollution contributed to the deaths of...

Literature and Movies: Filmmaker Suman Mukhopadhyay

While reading 'Chuti Nakoch', a story by writer Ashapurna Devi, he suddenly felt grabbed by the jugular. It was tough to ignore the visual...

Indian Firms Witness Increase in Cyber Threats During WFH

Over three in four organizations in India experienced more than 25 percent more increase in cyber threats or alerts amid the shift to mass...

Recent Comments