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India’s First Elephant Memorial Opens on Agra-Mathura Highway at Facility Developed by WildLife SOS

The Wildlife SOS Elephant Memorial symbolises the sacrifice of the gentle giants, which lost their lives while suffering brutality at the hands of humans

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These elephants suffered from a very disturbed past and Wildlife SOS has given them the opportunity to enjoy the life that they truly deserved. Pixabay

The country’s first memorial for elephants, which died in harness or as victims of human brutalities, was opened on the Agra-Mathura highway on Friday at a facility developed by WildLife SOS, an NGO .

After the formal inauguration, chief guest K. Praveen Rao, Additional Principal Chief Conservator in Uttar Pradesh Forest Department, congratulated the NGO for its effort.

“These elephants suffered from a very disturbed past and Wildlife SOS has given them the opportunity to enjoy the life that they truly deserved,” Rao said.

The Wildlife SOS Elephant Memorial symbolises the sacrifice of the gentle giants, which lost their lives while suffering brutality at the hands of humans.

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After the formal inauguration, chief guest K. Praveen Rao, Additional Principal Chief Conservator in Uttar Pradesh Forest Department, congratulated the NGO for its effort. Pixabay

Most elephants used in circuses and for tourist rides are captured from the wild and are forced to undergo a lifetime of misery. The memorial with stone boulders and engraved black granite plaques names some of the elephants which suffered this fate.

Arnita Sandilya, a spokesperson for WildLife SOS, said, “Historically, animals have played a significant role alongside soldiers and police officers, which is why memorials exist around the world for horses, dogs and elephants recognising their sacrifices.

“Each memorial is a touching tribute to the animals who served humans and laid down their lives for them. One of the oldest elephant memorials was established in 1885 in the US in the memory of Jumbo, an elephant which was tragically killed in a train accident.”

The Elephant Memorial in Mathura remembers Champa, Sita, Mohan, Lakhi and Luna, whose stories draw attention to the plight of captive elephants in India and underline why it is critical to prevent other elephants from suffering a similar fate.

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The memorial consists of five boulders, each with engraved plaques to commemorate the spirit of the departed elephants.

Anand Kumar, Divisional Conservator of Forests, said that elephants are important elements of India’s culture and tradition, which are on the brink of extinction.

Kartick Satyanarayan, co-founder and CEO, Wildlife SOS, said, “Despite being revered as ‘avatars’ of Lord Ganesha, elephants suffer great pain and abuse throughout their lives. Rescued elephants find peace and comfort at the Elephant Conservation and Care Centre. Through this memorial, we aim to create a calm and peaceful area as a tribute to the elephants.” (IANS)

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Rapid Digitization May Help Online Food Industry in India To Become $8bn Market By 2022: Report

Food tech startups have revolutionized the way Indians eat

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Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to 'win with the consumer' in an evolving market. Pixabay

 Rapid digitization and growth in both online buyer base and spending will help India’s online food industry to become a $8 billion market by 2022 — growing at a CAGR of 25-30 per cent, a new report said on Tuesday.

The report by Google and Boston Consulting Group (BCG) revealed that variety in cuisines (35 per cent) was one of the top reasons for recurrent use of online food ordering apps, followed by good discounts and convenience.

“Food tech has now made its presence in greater than 500 cities in India and with consumer confidence growing, there are new opportunities for the players to ‘win with the consumer’ in an evolving market,'” said Roma Datta Chobey, Director-Travel, BFSI, Classifieds, Gaming, Telco & Payments, Google.

Peer or network advocacy (52 per cent) played a critical role in drawing people to try online food ordering for the first time. This was followed by advertisements (19 per cent) that emerged to be a strong driver in metros and among the higher income groups across the country.

“Overall online spending in India is rising rapidly and expected to grow at 25 per cent over the next five years to reach over $130 billion,” said Rachit Mathur, Managing Director and Partner, India Lead of BCG’s Consumer & Retail Practice.

“Riding on the wave of rapid digitization and steadily growing consumption, the reach of Food Tech companies has grown six times over the last couple of years and will continue to increase further,” Mathur added.

Zomato and Swiggy currently dominate the online food delivery market in India. Zomato last week announced it has acquired Uber’s Food Delivery Business in India in an all-stock deal of nearly $350 million and Uber will have 9.99 per cent stake in the Deepinder Goyal-led food delivery platform. The Google-BCG report also suggested that consumers have common impediments that hinder adoption.

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Rapid digitization and growth in both online buyer base and spending will help India’s online food industry to become a $8 billion market by 2022 — growing at a CAGR of 25-30 per cent, a new report said on Tuesday. Pixabay

A fifth of the respondents stated a lack of trust in the app as the main barrier to usage. Delivery charges (18 per cent), food quality concerns (13 per cent) and lack of customization (10 per cent) are other reasons why customers have, so far, not experimented with online food ordering.

“Interestingly, these observations vary based on the maturity of the market. While delivery charges is the top reason for not ordering food online in metro cities; in Tier I cities, lack of trust in apps (29 per cent) is the primary roadblock,” the findings showed.

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“Food tech startups have revolutionized the way Indians eat. Ordering food online is now a habit. There is large headroom to increase reach, engagement and usage frequency for food tech apps,” said Abheek Singhi, Senior Partner and Managing Director at Boston Consulting Group. (IANS)