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Google's new art project 'We wear Culture' digitizes fashion, Wikimedia
  • Google’s project ‘We Wear Culture’ is collaborating with 183 renowned cultural institutions from all around the world including India
  • It intends to trace the story and importance of Indian textiles from ancient sculptures
  • Its objective is to let people explore history of clothes dating as early as 3,000 years ago

June 15, 2017: To a certain extent, a culture is defined by what is worn by its people. In a country as diverse as India, vast and varied spectrum of cultures and clothes is one of the specialties. Google’s latest virtual exhibition project now provides us the opportunity to explore and know more about it.

Google’s project ‘We Wear Culture’ is collaborating with 183 renowned cultural institutions from all around the world including India and its objective is to let people explore history of clothes dating as early as 3,000 years ago, from the ancient Silk Road to the unmatched elegance of the Indian Saree, from the courtly fashion of Versailles, to the Victorian ballgowns with intricate thread work.


According to Amit Sood, director of Google Arts and Culture,”We invite everyone to browse the exhibition on their phones or laptops and learn about the stories behind what you wear. You might be surprised to find out that your Saree, jeans or the black dress in your wardrobe have a centuries-old story. What you wear is true culture and more often than not a piece of art.”

[bctt tweet=” Culture is defined by what is worn by its people.” username=”NewsGramdotcom”]

The company also mentioned that noteworthy collections from Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS) and varied weaves from across India, from Gharchola to Patola to Temple to Ikat sarees will be included in the online project, as it intends to trace the story and importance of Indian textiles from ancient sculptures.

ALSO READ: New Google Project Digitizes World’s Top Fashion Archives.

According to PTI reports, the world fashion exhibit also includes designs from north-eastern India including the weaves of tribes such as the Nagas, Meitis. it will showcase the traditional attire from Meghalaya called ‘Dhara’ or ‘Nara’ worn by the Khasi women as well.

As a part of the exhibit, Sewa Hansiba Museum has brought the unique colorful and rich embroidery arts, applique and mirror work from different communities such as the Ahir, Rabari, Chaudhury Patel and many others from the western part of India online.

The exhibition conducted by Salar Jung Museum brings to light the Sherwani and its journey of becoming the royal fashion statement of the Nizams from 19th century Hyderabad. Fashion and textiles enthusiasts can revisit Colonial Indian attires with Dr Bhau Daji Lad Mumbai City Museum. Over 400 online exhibitions and stories sharing a total of 50,000 photos, videos and other documents on world fashion are open to exploration as well.

The ‘We wear Culture’ initiative highlights significant events in the growth of the world fashion industry; the icons, the movements, the game changers and the trendsetters like Alexander McQueen, Christian Dior, Yves Saint Laurent, Gianni Versace, Audrey Hepburn and many more.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang


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