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Indo-Canadian Lilly Singh gearing up for YouTube FanFest in Mumbai

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Mumbai: Becoming a part of the YouTube FanFest, the popular Indo-Canadian online personality Lilly Singh, also known by her YouTube username IISuperwomanII, will be flying down here on March 18 and entertaining with her bundle of talent.

YouTube along with Branded Ltd announced the return of the festival, which brings together established and emerging YouTube stars from India and around the world with fans, to Mumbai via a statement on Thursday. The fest is coming back to India for the third time.

It will be held at Dome @ NSCI, SVP Stadium here.

The line-up features over 35 popular YouTube stars from around the world, including Lilly, Connor Franta, All India Bakchod, SANAM, Kanan Gill and Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, and Kurt Hugo Schneider.

Along with the entertainment factor, over 5,000 fans will get a chance to meet the stars.

Schneider is “pumped” about coming back to Mumbai for “the third YouTube FanFest. The fans are some of the best in the world and I’m excited to perform for them again”.

Franta said: “This will be my first time taking part in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening”.

Gautam Anand, director of content and operations, YouTube Asia-Pacific, said: “We’re delighted to host YouTube FanFest again in India for the third time to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.” (IANS)

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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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The man behind this development is Matt King.
The man behind this development is Matt King.
  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS

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