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Beauty gurus to watch on social media

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Beauty influencers
Here's a list of beauty gurus on YouTube and Instagram, who you can follow. IANS

Staying in at home may be a daunting task but for all the makeup junkies, with the blessing of free internet and online content they can binge their way to learning new tricks, tips and many more.

And why not? All the beauty gurus across the world are making full use of this time in quarantine to film new videos. The makeup enthusiast s in you should avoid lagging behind. Here’s a list of beauty gurus on YouTube and Instagram, who you can follow:

Beauty influencers
Amid lockdown, beauty content creators have been enaging a lot with their fans. IANS

Nikki Tutorials

The Netherlands-born makeup artist is all things bright and peppy. She constantly posts makeup tutorials, chronicles her beauty journey. With a fan base of over 13 million on Instagram and YouTube, the makeup artist recently came out as a transwoman to inspire many across the world.

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Jeffree Star

Jeffree Star may be aptly called the maverick of the makeup industry. The queen of controversies, and a successful makeup mogul, has a whooping 16 million follower base on Instagram, and 17 million subscribers on YouTube. Jeffree Star never compromises to “spill tea” on issues in the industry. Follow him for some creative, over-the-top makeup creations he does in collaboration with this team and other beauty influencers.

Beauty influencers
All the beauty gurus across the world are making full use of this time in quarantine to film new videos. IANS

Huda Beauty

The Dubai-based makeup influencer who came up with the namesake beauty brand, Huda Beauty, is an icon in her industry. Not only does she teach makeup on her Youtube channel and Instagram IGtv, Huda also does blogs and vlogs where she talks about skincare products, selfcare tips and much more.

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Malvika Sitlani Aryan

Coming to the Indian shores, Malvika Sitlani Aryan is one of the most popular influencers. Besides posting makeup videos, she shares tips on skincare, hygiene grooming. A fitness enthusiast, Sitlani often posts vlogs on her fitness regime on social media for her 363k followers on Instagram and 563K subscribers on YouTube.

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Dabasree Banerjee

The dusky Bengali influencer with 245K subscribers on YouTube and Instagram is known for her helpful tutorials and product hauls. The main USP is her fun, bubbly take on makeup. (IANS)

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Women Dedicating 1/6th of the Day To Social Media, Says Survey

A survey reveals, women spend nearly one-sixth or 4 hours of their day online, which is not work-related

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Women online
This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her. Pixabay

Women spend nearly one-sixth or 4 hours of their day online, which is not work-related, reveals a survey. Nearly 54 percent of women picked Facebook, followed by 34 percent who said that their platform of choice was Instagram. While these emerge as the most preferred platforms, women are spending maximum time on WhatsApp, said the survey conducted by 80 dB Communications.

A majority of respondents, 67 percent, surveyed are working women, and this could account for their high usage of WhatsApp.

It also found that 60 percent of the respondents are comfortable making friends online with other women while 40 percent did cite their apprehension owing to fake online profiles. More than 40 percent of women said that they discover women having similar interests on social media sites, online forums, and special interest groups.

Women
Women are spending 4 hours of their day online, which is not work-related. Pixabay

“This situation with the global pandemic is unique, unknown, and still unfolding, both in terms of scale and scope. In the last few months, we have used the power of social engagement, research and surveys to assess consumer sentiment to help inform our communication campaigns and create purpose-driven and contextual storytelling for the brands we work with,” said Abhilasha Padhy, Co-Founder, and Joint MD, 80 dB Communications.

Also Read: Facebook to Now Verify People Whose Posts Go Viral Rapidly

“This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her,” she added. (IANS)

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Influencers on Instagram Can Now Earn from ads on IGTV Content

Instagram brings video ads for creators to make money directly from their content on Live and IGTV

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Instagram
Instagram lets content creators earn from IGTV videos. Pixabay

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform as per Technology News.

To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV.

“Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators’ investment in IGTV by sharing advertising revenue with them,” Instagram said in a statement on Wednesday.

In addition to ads, Instagram would also roll out ‘badges’ next month that can be purchased by subscribers from their favorite creators.

Facebook instagram
Instagram will share at least 55 per cent of the revenue from these ads with creators. Pixabay

Badges will appear next to a person’s name throughout the live video.

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“Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart,” said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico. (IANS)

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Social Media: A Boon Amid Lockdown

Social media has proved itself a boon, be it dealing with a crisis or emergency and sometimes even saving a life

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social media
Social media has proved its worth in these times. Pixabay

BY PUJA GUPTA

There have been several incidents when social media has proved itself a boon; be it dealing with a crisis or emergency and sometimes even saving a life. There are various groups and communities formed on different platforms that work as a support system of communities.

‘My Pincode’ is one such group on Facebook that was launched by the NGO Social Media Matters in April when the entire country was confined in their houses. It is about local groups on Facebook to virtually connect, communicate, collaborate and create a support system for each other in their respective pincode areas. These groups bring together users, community leaders, subject matter experts, resource points and organizations at a very hyper-local level to provide immediate support, relief, and share critical information.

Blood donation, ration supply, repair work, daily essential information, government advisories are the highlights of My Pincode as these demands top the charts across posts made by users. Partners like Sarvahitey, Akshay Patra Foundation, Blood Bank were fundamental in their roles to look into all the requests and take immediate action.

Shantanu Garg, who lives in West Delhi, posted on the group requesting for a blood donor on behalf of a friend. Within a few hours, moderators of the group who tagged all volunteers and other admins and started reaching out to other blood donor agencies were able to arrange the required amount of blood. There have also been other instances of such donor requests. Sajal Bhateja’s request for urgent requirement of blood on South Delhi Group was also addressed in two hours.

Social Media
There are various groups and communities formed on different platforms that work as a support system of communities. Pixabay

Other topics that are being discussed on the groups are:

Which is the nearest clinic I can visit?

Where can I get emergency help?

What does the situation look like right now on the roads?

What are the queues like at the shops?

How much longer will supplies last?

Are courier services working in the area?

Which are the nearest Government and Private Testing Centres?

Can I visit the police stations?

Are postal services working in the area?

How do I obtain a curfew pass?

What is the situation at the hospitals?

Are there any blood donor requests?

In an attempt to bring together communities from 170 hotspots of India across 17 states (as identified by the Central Government of India in April 15, 2020) and crowdsource help, open groups have been formed and are being managed by moderators and group admins, trained by the NGO. It will be further extended to 32 states and union territories.

Social media
Social media groups bring together users, community leaders, subject matter experts, resource points, and organizations at a very hyper-local level to provide immediate support. Pixabay

Each state has a moderator and several admins who have been moderating the discussions and letting users connect with each other for essential and verified information as to keep fake profiles/information away.

Also Read: Beat Summer Heat With these Coolers

Every day the lead moderators sift through all the groups to look for any inappropriate content that is posted/approved/queried. As soon as users post on the group, the network of admins gets activated and they look into the prime information or request made by the user. Once that is identified, the request is verified and then the network gets activated to resolve the request. (IANS)