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Instagram Adding IGTV Previews on Main Feed

Competing with the likes of Google-owned video-sharing platform YouTube, Instagram launched IGTV in June 2018 to enable users, content creators and influencers to upload videos of up to 10 minutes to one hour in length

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Instagram. Pixabay

In an announcement on Twitter, Facebook-owned messaging app Instagram announced that previews of IGTV videos would now appear included in the main feeds on the home page.

“Now, you can preview IGTV videos in your feed. When there’s a new video from someone you follow, you can tap from your feed to watch the full video in IGTV,” the company tweeted on Thursday.

Ever since the launch of IGTV, Instagram has been aggressively pushing content on the platform in several ways including putting IGTV videos in the Explore tab, putting out occasional notification banners for new videos and allowing users to share IGTV previews to their own Stories.

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Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

“With IGTV previews in feed, we’re making it even easier to discover and watch the latest video content from your favourite follows,” Variety quoted an Instagram spokesperson as saying.

Also Read- Facebook to Launch Pilot Programme to Let Groups and Brands Collaborate

Competing with the likes of Google-owned video-sharing platform YouTube, Instagram launched IGTV in June 2018 to enable users, content creators and influencers to upload videos of up to 10 minutes to one hour in length. (IANS)

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Instagram Launches Beta Version if its in-app Shopping Feature in US

Instagram's plans on rolling out the feature globally remain unclear

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned photo messaging app Instagram has launched the beta version of its in-app shopping feature in the US that would allow over a billion users to buy products tagged in images or videos without having to leave the platform.

Called “Checkout with Instagram”, the feature would allow US users to shop from over 20 brands including Adidas, Kylie Cosmetics and Warby Parker, without re-directing users to other websites.

“We will introduce a selling fee to help fund programmes and products that help make checkout possible, as well as offset transaction-related expenses,” TechCrunch quoted an Instagram spokesperson as saying on Tuesday.

The photo-messaging app would charge sellers making sales an undisclosed amount of fee.

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Instagram could help you reach your target audiences better through shares and other aspects of personal marketing.

“We aren’t sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers,” the spokesperson said.

Checkout tags would appear on feed posts, Stories and Explore content from the brands in the closed beta that Instagram plans to eventually open to more businesses.

Also Read- Apple Unveils New AirPods Designed to Deliver More Talk Time

For now, those who use Instagram’s shopping feature can pay with PayPal, Visa, Mastercard, American Express and Discover, the report added.

Instagram’s plans on rolling out the feature globally remain unclear. (IANS)