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Instagram Bets Big on Shopping, Mentoring Talent in India: Report

More than 75 per cent of the shoppers said they had a satisfactory experience while shopping from the platform and most are likely to shop in the future

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned Instagram is gearing up to mentor talents across 15 cities in India as the platforms focuses on enhancing shopping experience for its users in the country, a top company executive said here on Friday.

Creators will be mentored under the “Born on Instagram” initiative, Vishal Shah, Instagram’s VP of Products, told reporters here.

“Right now, people can discover products on Instagram but they cannot buy them directly in the app. In the US, we are testing payment integration so that users can directly shop in the app,” said Shah.

“We want to bring this feature to more markets,” he added, without giving any timeline for the launch of the feature in India.

Instagram is also working on improving the experience for creators for posting shopping-related content, especially those related to beauty products in the country.

As WhatsApp plans to launch digital payments feature in India, integrating it with Instagram could provide a huge boost for the creators’ community on the photo and video-sharing platform.

Shah said that Instagram is working on hiding the like button from the feed.

instagram
With a 1-billion user-base worldwide, the app still does not allow web users to post Stories from the desktop. Pixabay

“Instagram is a platform for expression. It’s not a contest.

“But people will express only when they feel safe. So safety is core to everything we do,” he added.

While the Restrict feature allows users to prevent online bullies reaching them, the platform also alerts users to review comment if it includes objectionable content.

Instagram’s Threads feature allows users to interact only with close friends within the platform’s messaging ecosystem. The feature allows users complete control over who they interact with.

Also Read: Mass Surveillance Tech Just Needs a Missed Call to Hack You

Globally, over a billion people use Instagram.

A report by digital media agency WATConsult’s Recogn last month said that 84 per cent of Instagram users globally are likely to shop using the photo-sharing platform.

More than 75 per cent of the shoppers said they had a satisfactory experience while shopping from the platform and most are likely to shop in the future. (IANS)

Next Story

Google Announces New Prepaid Plans for YouTube Premium & Music

New Prepaid Plans Unveils for YouTube Premium and Music Premium in India

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Prepaid plans for YouTube Premium and Music Unveils
YouTube Music and YouTube Premium respectively offering premium and ad-free music streaming and content with their Prepaid plans. Pixabay

US-based search engine giant Google has announced new prepaid plans for YouTube Premium and YouTube Music Premium for users in India.

YouTube launched YouTube Premium and YouTube Music in India last March and while at the time users could only subscribe to a monthly plan.

Now, users will be able to purchase one-month or three-month prepaid plans for YouTube Premium and Music Premium in India.

“With these new plans for India, users can now purchase prepaid plans without enrolling in an ongoing subscription and enhance their viewing and listening experience with all the paid membership benefits for the period that they pay for,” the company said in a statement on Monday.

New prepaid plans announced by google
Social media apps allow users to connect and interact. Pixabay

The new YouTube Music prepaid plans in India start from Rs 109 for a month and Rs 309 for a period of three months.

The YouTube Premium prepaid plan, on the other hand, is priced at Rs 139 for one month and Rs 399 for three months.

ALSO READ: Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

YouTube Music Premium offers ad-free music, download any song for offline playback, listen to music in the background while accessing other apps and YouTube Premium offers all the benefits of YouTube Music Premium.

Google says that prepaid plans can be purchased with credit or debit card using Visa or Master-card and the YouTube Premium page reads “many forms of payment are accepted”.(IANS)