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Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

However, the photo-messaging app is still trying out ways to make the feature work as intended

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.

The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.

“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.

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However, the photo-messaging app is still trying out ways to make the feature work as intended.

Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips. (IANS)

Next Story

Instagram Testing a New in-app Account Recovery Process

The new recovery process is aimed at letting users recover an account from within the app itself, rather than having to lean on the security team

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Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

To offer more assurance in recovering hacked accounts, Facebook-owned messaging app Instagram is testing a new in-app account recovery process.

To control cases where the hackers alter username and contact data linked to the accounts, Instagram is offering a safeguard which would prevent any username from being claimed for a “period of time” after account changes, whether it is a hack or a voluntary change.

As part of the new test process, for recovery, users are being asked to fill in their personal information such as their original email address or phone number and later send them a six-digit code to the contact information of their choice, Engadget reported on Sunday.

The new method is intended to ensure account recovery even if the hacker alters the username and contact information linked to the account.

With this process, the photo-messaging app also intends to prevent hackers from using email or phone number codes to take over accounts from different devices, the report said.

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With a 1-billion user-base worldwide, the app still does not allow web users to post Stories from the desktop. Pixabay

For now, details on the wider availability of this in-app remains unclear, although the username lockdown has been made available to all Android users now which is being deployed to iOS users as well.

Presently, to recover a hacked account, users have to either wait for a recovery email or fill out a support form, making the process time-consuming.

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The new recovery process is aimed at letting users recover an account from within the app itself, rather than having to lean on the security team.

Instagram’s decision comes two months after its parent company Facebook admitted to have “fixed a security issue” that had been saving passwords of 200-600 million users in plain text and “readable” format since 2012, which were also searchable by over 20,000 of its staff members. (IANS)