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Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

However, the photo-messaging app is still trying out ways to make the feature work as intended

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.

The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.

“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.

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However, the photo-messaging app is still trying out ways to make the feature work as intended.

Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips. (IANS)

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Instagram Helps Women to Overcome Miscarriage Distress: Study

The extent to which this loss affects women and their families, and the longevity of their grief is a blind spot for clinicians

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As far as we know, this is the first study to look at the intersection of Instagram and miscarriage. Pixabay

Despite its common occurrence, there is still a lot of stigma surrounding miscarriage and many women find that their emotional and psychological needs are unmet as they go through a devastating grieving process. But for some, Instagram has emerged as a tool to cope with such distress, a study says.

The study, published in the journal Obstetrics & Gynecology, found that the content posted by Instagram users included rich descriptions of the medical and physical experiences of miscarriage, and the emotional spectrum of having a miscarriage and coping with those emotions, the social aspect, and family identity.

“I find it endlessly fascinating that women are opening up to essentially strangers about things that they hadn’t even told their partners or families,” says Dr. Riley. “But this is how powerful this community is,” said Amy Henderson Riley, Assistant Professor at the Jefferson College of Population Health, Thomas Jefferson University, US.

The findings are based on a qualitative research study on 200 posts of text and pictures shared by Instagram users.

“What surprised me the most was how many women and their partners identified as parents after their miscarriage and how the miscarriage lasted into their family identity after a successful pregnancy,” said Rebecca Mercier, Assistant Professor at Thomas Jefferson University.

“The extent to which this loss affects women and their families, and the longevity of their grief is a blind spot for clinicians,” Mercier said.

These personal accounts also provided insight into patients’ perspectives of typically defined experiences.

For example, in the clinic, the typical definition of recurrent pregnancy loss is after three pregnancies. However, the researchers found that many patients who had had two or more miscarriages identified with having recurrent pregnancy loss.

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Despite its common occurrence, there is still a lot of stigma surrounding miscarriage and many women find that their emotional and psychological needs are unmet as they go through a devastating grieving process. But for some, Instagram has emerged as a tool to cope with such distress, a study says. Pixabay

“I’m hoping that this study will encourage clinicians to point patients to social media as a potential coping tool, as well as to approach this subject with bereaved and expecting parents with more respect and empathy,” Mercier said.

Social media is becoming a common avenue for patient testimonials. For example, the short video-sharing platform TikTok has recently become a home for some users to make videos sharing their personal health struggles.

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“As far as we know, this is the first study to look at the intersection of Instagram and miscarriage,” Riley said.

“But this is a drop in the bucket. Social media platforms are evolving rapidly and a theoretically grounded research must follow,” she added. (IANS)