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Instagram Decides to Display Advertisements on its Explore Page

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added

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Instagram. Pixabay

Facebook-owned photo-messaging app Instagram has decided to start displaying advertisements on its Explore page to target users who access the section to discover new content.

Even though the ads would not appear on the Explore grid itself, they would appear once a user taps on an Explore post and begins scrolling through that discovery feed.

“Explore is where people are really open to discovery and that’s why we’re really excited about this, where people are most receptive to advertising,” The Verge quoted Susan Buckner Rose, Director of business product marketing, Instagram as saying on Wednesday.

To open the Explore ad to everyone, the Facebook-Instagram team would be working with select partners over the next few weeks.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

According to Rose, since there was “nothing particular” about the Explore grid that prevented the team from starting ad placement there, it is still unclear why the grid is being left untouched, at least at this moment, the report said.

Currently, the photo-messaging app with over one billion users already allows ads as part of its Stories and regular feeds.

Also Read: WhatsApp Case Proves India Needs Strong Data Protection Law: Expert

Explaining Instagram’s decision, the report said that the platform is an ad-run business that needs to meet brands’ expectations.

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added. (IANS)

Next Story

Here’s Why Instagram Users Want to ‘Throw Away’ the App Now

However, unlike usually, Instagram has not yet addressed this outage

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

Photo-messaging app Instagram’s users want to “throw away” the app as it suffered a major outage yet again that did not let users from around the world to access the Facebook-owned app.

According to outage reviewing and monitoring website DownDetector’s report on Tuesday, Instagram was hit by the outage just past 10 a.m. PT and it affected users in the US, UK and across Europe.

Fed up with repeated outages, users took to Twitter and reported Instagram’s crash, expressing their frustration.

“How many times are you gonna f*****g do this? I think we should throw @Instagram away #instagramdown,” a user tweeted.

“Man to hell with that Area 51 raid. We are gonna raid @Instagram HQ if they don’t get their shit together #instagramdown,” a tweet read.

“My Instagram is not working and at this point, I’m not even surprised #instagramdown,” another user tweeted.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

While the hashtag #InstagramDown was trending on Twitter people also made sure they tagged Instagram’s official handle on the posts.

“@Instagram headquarters must see that we are tweeting #InstagramDown for the 12712450th time this year,” a user wrote.

Hong Kong-based social media website 9GAG, famous for its memes and GIFs, tweeted: “If it keeps happening like this, we will run out of GIFs to post! #InstagramDown.”

Also Read: France Expects First 5G Deployment by 2020

Now that the outages are becoming more frequent, its raising concerns amongst people who seem to be considering quitting the app.

However, unlike usually, Instagram has not yet addressed this outage.

Managing a global user-base of over 2.38 billion people, Facebook and its family of apps, including Instagram and WhatsApp, have collectively suffered five major outages in the last four months. Out of all the Facebook’s apps, Instagram has experienced downtime the most. (IANS)