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Instagram Decides to Display Advertisements on its Explore Page

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added

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Instagram
Instagram. Pixabay

Facebook-owned photo-messaging app Instagram has decided to start displaying advertisements on its Explore page to target users who access the section to discover new content.

Even though the ads would not appear on the Explore grid itself, they would appear once a user taps on an Explore post and begins scrolling through that discovery feed.

“Explore is where people are really open to discovery and that’s why we’re really excited about this, where people are most receptive to advertising,” The Verge quoted Susan Buckner Rose, Director of business product marketing, Instagram as saying on Wednesday.

To open the Explore ad to everyone, the Facebook-Instagram team would be working with select partners over the next few weeks.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

According to Rose, since there was “nothing particular” about the Explore grid that prevented the team from starting ad placement there, it is still unclear why the grid is being left untouched, at least at this moment, the report said.

Currently, the photo-messaging app with over one billion users already allows ads as part of its Stories and regular feeds.

Also Read: WhatsApp Case Proves India Needs Strong Data Protection Law: Expert

Explaining Instagram’s decision, the report said that the platform is an ad-run business that needs to meet brands’ expectations.

As more advertisers come to Instagram and Facebook, it only makes sense that the platform would look for more untouched digital real estate, it added. (IANS)

Next Story

Facebook, Instagram Down Again, Users Clueless: Report

The biggest outage Facebook, WhatsApp and Instagram faced was in March that lasted for more than 14 hours. Facebook blamed a 'database' overload for the problem

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

Users from different parts of the world took to Twitter on Tuesday to report problems using Facebook, Instagram and Messenger, including several parts in the US and the UK.

According to Downdetector website which monitors online outages, the outages did not appear to hit the entire Facebook network but several areas reported disruption in services.

While 63 per cent reported a total blackout, 19 per cent had problems in logging in while 16 per cent faced problems with their News Feed.

“Facebook always getting hacked and now disabled… Why can’t Facebook work right. I can’t get on my new account because it was disabled,” posted an user.

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

“Okay, is Facebook Messenger down?” posted another. Users said the Facebook app failed to send or load messages.

The social networking platform was yet to identify or comment on the latest outage.

Also Read: Tech Giant Google Acquires Enterprise Software Firm ‘CloudSimple’

Facebook and Instagram suffered a total outage in the UK and in some parts of Europe in September as thousands of users went on to Twitter to complain about not being able to use the social media platforms.

The biggest outage Facebook, WhatsApp and Instagram faced was in March that lasted for more than 14 hours. Facebook blamed a ‘database’ overload for the problem. (IANS)