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Instagram Planning to Enter into e-Trade Business, Threatens Amazon Dominance

At present, the sector continues to be dominated by a few big players - mainly China's Alibaba and JD.com and US firms Amazon, eBay and Walmart

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instagram, amazon, e-trade
Instagram threatening Amazon with its e-trade plans. Wikimedia Commons

The current dominance in online commerce enjoyed by Amazon could be endangered if Instagram, with its one billion users worldwide, pushes ahead with its plans to enter that space, as its new chief, Adam Mosseri, has said he intends to do.

In his first public interview on the company’s future strategy since taking over at Instagram last October, Mosseri told an English daily that his plan for the firm is to “connect the dots thoughtfully” among shoppers, sellers and what he called Instagram’s huge number of “influencers.”

Mosseri’s idea is for the photo platform, owned by Facebook, to leave behind its mainly visual aspect as a virtual space on which users can show images to other Web surfers to transform itself into a sales portal, the Efe news reported.

Among other things, Mosseri defended introducing at Instagram e-commerce functions like the “shopping bag” – similar to the shopping cart on other Websites – and “native checkout,” where shoppers can purchase goods directly on Instagram without leaving the app.

amazon, instagram, e-trade`
The firm run by Jeff Bezos so far in 2019 has been the online portal that has captured almost half of all virtual transactions in the US, specifically 47 percent, according to eMarketer. VOA

Although proportionately it still represents a small portion of worldwide purchases, e-commerce is growing year by year and in 2018 exceeded $2.86 trillion in sales around the globe, an 18 per cent jump from the previous year, according to figures from Digital Commerce 360.

At present, the sector continues to be dominated by a few big players – mainly China’s Alibaba and JD.com and US firms Amazon, eBay and Walmart.

A decisive push by Instagram into this sector would have few repercussions for Alibaba and JD.com since Instagram, like Facebook, is prohibited from operating in the Asian giant, but Amazon, with its overwhelming dominance in the rest of the world, could suffer.

The firm run by Jeff Bezos so far in 2019 has been the online portal that has captured almost half of all virtual transactions in the US, specifically 47 percent, according to eMarketer.

The photo app, in fact, launched a direct sales pilot program in March, although it is limited to a little over 20 brands – including Zara, Burberry, Michael Kors, Nike, Adidas, Prada, Uniqlo, Dior, Oscar de la Renta and H&M – with payments being processed using PayPal technology.

amazon, imstagram, e-trade
At present, the sector continues to be dominated by a few big players – mainly China’s Alibaba and JD.com and US firms Amazon, eBay and Walmart. VOA

Mosseri said that the firm will still need several years to fully transform itself into a sales venue because building the necessary infrastructure, such as striking agreements with payment service providers in each country where it intends to operate, will take some time.

Mosseri said in his interview that the e-commerce world is extremely fragmented and it will take the firm “5-10 years” to carve out its niche there.

ALSO READ: Software Giant Microsoft Adds New OneDrive Consumer Storage Plans

With its e-commerce plans, the Facebook subsidiary is following in the steps of another Internet giant, Google, which last May announced a redesign of its “Shopping” portal to allow users to buy products directly without having to access sellers’ Web pages.

Up until then, Google’s e-commerce division had been showing users photos and information about different brands of the products they are seeking, but to buy an item users still had to go to the sellers’ Websites. (IANS)

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Major Updates Coming To Instagram in 2020

Know about the major Instagram updates this year

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Here are the major updates that are coming to Instagram in 2020. Pixabay

Instagram is constantly updating. In this light, we need to understand the changes that will affect our usage of this platform. More than at any time before, we will be able to have more control over the platform so we can see how we can improve our presence here.
Instagram is becoming a place where you will be able to focus on relevant matters that increase your follower base and reduce the unnecessary distractions that add no value to your profile. Here are the major updates that are coming to Instagram in 2020.

New Buttons Are Coming

You probably know how Instagram has developed over time. From a completely sleek platform where you could not see any of the features of your account to the place where multiple options have become more available, Instagram has changed the way we see the platform. Now, it is adding features that will give us more control over the profile. Some of the buttons we will be able to see are:

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The Instagram updates in 2020 will include introduction of new buttons. Pixabay
  • “Restrict” button – When you restrict someone, they won’t be able to see when you are online or when you’ve read a message from that person. At the same time, you won’t receive any new notifications for comments from that person. The “Restrict” button allows you to have more control over what is visible on your profile. 
  • “Create” button – With the “Create” button, Instagram allows you to share posts that don’t contain photos or videos. In this light, you will be able to convert old content into something new and more interesting than the previous post you’ve posted.  
  • “Remove followers” button – We all know how annoying some followers could be. Now, we have an option to remove followers completely. With only one hit of a button, we can remove people from the followers’ list, which is a huge benefit if you want to shape your Instagram audience in a precise way. 
  • “Dark Mode” button – With the “Dark mode” button, we will be able to change the appearance of the screen on our Instagram account. This will be possible to do on different kinds of devices, including Android and iOS. Keep in mind that to make this option possible, you will have to update your system to the latest versions of Instagram, Android, and iOS. 
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With the Instagram updates, it will be possible to use Instagram with more creativity. Pixabay

Instagram Algorithms Are Changing

It is now possible for Instagram to see and evaluate the quality of your Instagram profile. With the use of the precise algorithms, the Instagram evaluation will be based on users’ engagement on your profile. This applies to how many times users have seen your posts, how many comments are posted, and what is the quality of engagement on your profile. 

Is your reputation solid and can people resonate with your messages? These are a few crucial questions that will determine your position on Instagram.  

Also Read- Facebook to Send Notifications for Third-party Logins: Report

As you can see, all these changes are only the result of improved tactics that come from the Instagram team. Many Instagram users will now be able to see Instagram in a different light. The more quality content will be a huge plus for all of those who want to grow their audience and change their Instagram profile for better. 

With the Instagram updates, it will be possible to use Instagram with more creativity and more awareness about the relevant things that add value to your Instagram profile.