Saturday October 19, 2019
Home Lead Story Instagram, Fa...

Instagram, Facebook to Remove Vaccine Misinformation Content: Report

Since both the social networking platforms are heavily used by advertisers, ads found to include fake news on vaccinations would be rejected outright

0
//
Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

As part of their effort to reduce the spread of “vaccine hoaxes” on its platform, Facebook and its photo-messaging app Instagram will no longer allow advertisements that include misinformation about vaccines.

The company has decided to take action against accounts which are promoting vaccine hoaxes that have been publicly identified by the World Health Organisation and Centres for Disease Control and Prevention, US.

“We want to give people more accurate information from expert organisations about vaccines at the top of results for related searches, on Pages discussing the topic, and on invitations to join groups about the topic,” Monika Bickert, Vice President, Global Policy Management, Facebook wrote in a blog-post on Thursday.

As part of the initiative, the Facebook Pages that spread misinformation about vaccinations in News Feed and Search would not be included in recommendations or predictions.

facebook
Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

On Instagram, recommended content on vaccinations that could contain wrong information would not show up in the Explore tab and hashtag pages.

Since both the social networking platforms are heavily used by advertisers, ads found to include fake news on vaccinations would be rejected outright.

Also Read- Google Rolls out ‘Continued Conversations’ Feature on its Google Assistant

“For ad accounts that continue to violate our policies, we may take further action, such as disabling the ad account,” Bickert said.

“We are exploring ways to share educational information about vaccines when people come across misinformation on this topic,” she added. (IANS)

Next Story

Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

0
Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)