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Instagram Plans to Hide ‘Like’ Counts for Posts

In March, micro-blogging site Twitter began testing a design that hides re-tweet counts behind an extra tap to similarly discourage inauthentic competition and herd mentality

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instagram, hide like counts
"Hiding 'Like' counts might get users posting more because they'll be less self-conscious," the report said. Pixabay

To channelise user-focus on sharing better and sensible content on its platform, Facebook-owned photo-messaging app Instagram is planning on hiding the ‘Like’ counts for posts on its app.

Spotted by reverse engineer Jane Manchun Wong, the feature, currently in internal testing, would restrict visibility of the number of likes on the post only to the user concerned, TechCrunch reported on Friday.

The step could help reduce competition-related hate on the app and encourage creators to post what feels most authentic rather than trying to rack up Likes for everyone to see.

instagram hide like
“If Instagram rolls out the feature, it could put the emphasis back on sharing art and self-expression, not trying to win some popularity contest,” the report added. Pixabay

“We want your followers to focus on what you share, not how many likes your posts get. Exploring ways to reduce pressure on Instagram is something we’re always thinking about,” the report quoted an Instagram spokesperson as saying, confirming the prototype feature.

According to Wong, the prototype feature still shows a few faces and names of other people who have liked a post, while hiding the numbers.

“Hiding ‘Like’ counts might get users posting more because they’ll be less self-conscious,” the report said.

instagram, hide like
According to Wong, the prototype feature still shows a few faces and names of other people who have liked a post, while hiding the numbers. Pixabay

In March, micro-blogging site Twitter began testing a design that hides re-tweet counts behind an extra tap to similarly discourage inauthentic competition and herd mentality.

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“If Instagram rolls out the feature, it could put the emphasis back on sharing art and self-expression, not trying to win some popularity contest,” the report added.

Other test Instagram features spotted by Wong include chat thread stickers for Direct Messages, Augmented Reality (AR) filters for Direct Video Calls, simultaneous co-watching of recommended videos through Direct, karaoke-style lyrics that appear synced to sound-tracks in Stories, emoji reactions to feed posts and a shopping bag for commerce. (IANS)

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Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

However, the photo-messaging app is still trying out ways to make the feature work as intended

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.

The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.

“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.

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However, the photo-messaging app is still trying out ways to make the feature work as intended.

Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips. (IANS)