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Instagram May Come up With Some New Tools

The app is also testing an improved media picker with "Saved", "Liked Posts" and "Your Posts" tabs for personal and business Direct Message accounts

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Instagram
Instagram. Pixabay

Facebook-owned photo messaging app Instagram may introduce some new tools, user-filter options, co-watching in video calls and minor interface tweaks on the app.

“Instagram is testing chronological sorting options for users along with a search bar in the ‘Likes’ list,” tech tipster Jane Manchun Wong tweeted on Thursday.

The user-filter option would let users sort their “Following” and “Followers” lists by most recent additions or the opposite.

Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

“The capacity could make it easier to locate your most long-serving brand supporters, which may provide new opportunities for connection. It would also make it easier to engage with your most recent additions, and track locations and details, which you could corelate with campaigns,” reported web portal Social Media Today.

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“Instagram is testing for lyrics while choosing music in Stories. Helps users choose specific parts of songs for now. I wish they’ll make it karaoke style though,” Wong further tweeted.

The app is also testing an improved media picker with “Saved”, “Liked Posts” and “Your Posts” tabs for personal and business Direct Message accounts, Wong added. (IANS)

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Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

However, the photo-messaging app is still trying out ways to make the feature work as intended

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.

The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.

“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.

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However, the photo-messaging app is still trying out ways to make the feature work as intended.

Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips. (IANS)