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Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

If Facebook-owned Instagram pushes ahead with its plans to enter the ecommerce space as envisioned by its chief Adam Mosseri, the current dominance in online commerce enjoyed by Amazon could be endangered.

In his first public interview on the company’s future strategy since taking over at Instagram last October, Mosseri told an English daily that his plan for the firm is to “connect the dots thoughtfully” among shoppers, sellers and what he called Instagram’s huge number of “influencers.”


Mosseri’s idea is for the photo platform, owned by Facebook, to leave behind its mainly visual aspect as a virtual space on which users can show images to other Web surfers to transform itself into a sales portal.

Among other things, Mosseri defended introducing at Instagram e-commerce functions like the “shopping bag” — similar to the shopping cart on other Websites — and “native checkout,” where shoppers can purchase goods directly on Instagram without leaving the app.

Although proportionately it still represents a small portion of worldwide purchases, e-commerce is growing year by year and in 2018 exceeded $2.86 trillion in sales around the globe, an 18 per cent jump from the previous year, according to figures from Digital Commerce 360, reports Efe.

At present, the sector continues to be dominated by a few big players – mainly China’s Alibaba and JD.com and US firms Amazon, eBay and Walmart.

A decisive push by Instagram into this sector would have few repercussions for Alibaba and JD.com since Instagram, like Facebook, is prohibited from operating in the Asian giant, but Amazon, with its overwhelming dominance in the rest of the world, could suffer.


An Amazon Prime Truck is on the Road in Virginia, transporting thousands of items ordered from online giant Amazon. (D Bekheet/VOA)

The firm run by Jeff Bezos so far in 2019 has been the online portal that has captured almost half of all virtual transactions in the US, specifically 47 percent, according to eMarketer.

The photo app, in fact, launched a direct sales pilot program in March, although it is limited to a little over 20 brands – including Zara, Burberry, Michael Kors, Nike, Adidas, Prada, Uniqlo, Dior, Oscar de la Renta and H&M – with payments being processed using PayPal technology.

Mosseri said that the firm will still need several years to fully transform itself into a sales venue because building the necessary infrastructure, such as striking agreements with payment service providers in each country where it intends to operate, will take some time.

Also Read: Twitter Testing a Re-design Layout for its Desktop Appearance

Mosseri said in his interview that the e-commerce world is extremely fragmented and it will take the firm “5-10 years” to carve out its niche there.

With its e-commerce plans, the Facebook subsidiary is following in the steps of another Internet giant, Google, which last May announced a redesign of its “Shopping” portal to allow users to buy products directly without having to access sellers’ Web pages.

Up until then, Google’s e-commerce division had been showing users photos and information about different brands of the products they are seeking, but to buy an item users still had to go to the sellers’ Websites. (IANS)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

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Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

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