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Instagram Appears to be Re-branding its Name

Neither Facebook nor Instagram has released an official statement on the subject as yet

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Instagram
InstagramAn affordable way to boost your content . Pixabay

LFacebook-owned photo-messaging app Instagram appears to be re-branding to include the parent company’s name as part of its own.

“Instagram will have a new branding called ‘Instagram from Facebook’,” reverse engineer Jane Manchun Wong tweeted on Thursday along with a screenshot of the re-branded name.

To establish full control over the different divisions of his company, Facebook CEO Mark Zuckerberg has been planning to integrate WhatsApp, Instagram and Facebook into a unified platform.

Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

The unified platform, would have a collective user-base of over 2.6 billion people and Zuckerberg aims to help them cross-communicate across the apps, the media had reported.

Earlier in March, Instagram co-founders Kevin Systrom and Mike Krieger spoke at the 2019 South By South West (SXSW) Conference and Festivals at Austin, Texas, since leaving Facebook last September, sore about losing independence within the Zuckerberg-led company.

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“Instagram co-founder @kevin mentioned during SXSW 2019 that Instagram’s autonomy has been being reduced. And this new branding is showing it,” Wong added.

Neither Facebook nor Instagram has released an official statement on the subject as yet. (IANS)

Next Story

Instagram Plans to Hide ‘Like’ Counts for Posts

In March, micro-blogging site Twitter began testing a design that hides re-tweet counts behind an extra tap to similarly discourage inauthentic competition and herd mentality

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instagram, hide like counts
"Hiding 'Like' counts might get users posting more because they'll be less self-conscious," the report said. Pixabay

To channelise user-focus on sharing better and sensible content on its platform, Facebook-owned photo-messaging app Instagram is planning on hiding the ‘Like’ counts for posts on its app.

Spotted by reverse engineer Jane Manchun Wong, the feature, currently in internal testing, would restrict visibility of the number of likes on the post only to the user concerned, TechCrunch reported on Friday.

The step could help reduce competition-related hate on the app and encourage creators to post what feels most authentic rather than trying to rack up Likes for everyone to see.

instagram hide like
“If Instagram rolls out the feature, it could put the emphasis back on sharing art and self-expression, not trying to win some popularity contest,” the report added. Pixabay

“We want your followers to focus on what you share, not how many likes your posts get. Exploring ways to reduce pressure on Instagram is something we’re always thinking about,” the report quoted an Instagram spokesperson as saying, confirming the prototype feature.

According to Wong, the prototype feature still shows a few faces and names of other people who have liked a post, while hiding the numbers.

“Hiding ‘Like’ counts might get users posting more because they’ll be less self-conscious,” the report said.

instagram, hide like
According to Wong, the prototype feature still shows a few faces and names of other people who have liked a post, while hiding the numbers. Pixabay

In March, micro-blogging site Twitter began testing a design that hides re-tweet counts behind an extra tap to similarly discourage inauthentic competition and herd mentality.

ALSO READ: Snapchat Launches Lens Challenge to Spread Awareness about Bullying

“If Instagram rolls out the feature, it could put the emphasis back on sharing art and self-expression, not trying to win some popularity contest,” the report added.

Other test Instagram features spotted by Wong include chat thread stickers for Direct Messages, Augmented Reality (AR) filters for Direct Video Calls, simultaneous co-watching of recommended videos through Direct, karaoke-style lyrics that appear synced to sound-tracks in Stories, emoji reactions to feed posts and a shopping bag for commerce. (IANS)