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Instagram recently overtook Twitter in the number of active monthly users. Today, there are over one billion active users on Instagram every month. Ever since its inception, Instagram has been making sincere efforts to make its platform extremely user-friendly for everyone. Gradually, new features became popular and loved. This helped Instagram climb up the popularity charts fast. It has appealed a lot to business users and has introduced several new features for them as well. Interestingly, Instagram has taken all the best features from different social media platforms and has incorporated it in their application. This makes it take over the others and shine apart from the rest with success!
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Inspired by the finest features of Facebook
Instagram has been inspired by Facebook and incorporated some of its finest features, especially when it comes to the creation of business accounts. Like Facebook, Instagram has its own analytical tools to help users know which of their posts are doing well. They can get accurate insights into the number of likes, shares and comments. They can plan their posting strategy accordingly and make welcome shifts to boost customer engagement and visibility. Customers are happy with the quality of your posts as with the help of demographics; you effectively can grab the attention of the right targeted audience when it comes to selling them products and services. In this way, you can smartly plan all your posts for the day, week and month to enjoy better engagement and conversion rates.
Ability to convert your personal account into a business account
If you already have a personal account on Instagram, you can easily convert it into a business account. Here, you get the advantages of a contact button where present and potential customers can contact you as and when needed. You also get added features like directions to your business and a spot where your e-mail address is featured. Advertising on Instagram is an opportunity you should never miss when it comes to the promotion and marketing of your business. This feature is a new addition to the platform and gives you direct access to a fresh audience. Businesses that advertise on Facebook can now advertise on Instagram with improved results. You can blend sponsored stories on Instagram in your business profile. You can see them in the home feeds and get the same look and feel of the organic posts from someone you follow.
Advertising on Instagram has produced outstanding results for most businesses
Businesses who added the advertising feature of Instagram to their Facebook advertisement campaigns have experienced outstanding results. In fact, some businesses have also reported they received double the leads and conversions they had before advertising on Instagram. This is good news for all business owners. They are able to get free Instagram likes and better visibility with it. It has been reported that on average, Instagram ads have collected approximately 4 times the number of likes as their adjoining advertisements on Facebook. The amount of money and the volume of impressions are the same on both these social media platforms. However, most business owners have claimed that engaging and absorbing a customer on Instagram is simpler on Instagram.
Hashtags help you to reach out to those people who are not following you
This is true. With the right hashtags, you are able to connect and reach out to people who are not following you. You should use relevant hashtags for your post. Note, Instagram incorporated hashtags in its platform after being inspired by Twitter. Businesses are able to get more likes and followers when they include hashtags for their posts on Instagram.
Extending video options for users
Instagram probably understood the woes of business owners who could not advertise what they wanted to in just a 15 seconds video. Instagram extended the duration of their videos to 1 minute along with some amazing options for flexibility. Now, users can change the video settings, disable the sound and add filters when they are recording live videos. They can choose a good thumbnail image for their videos as well. This is inevitably an excellent way for users to capitalize on the Facebook Live feature and shift to Instagram. You today have the option to download the video that you have created on Facebook Live to your phone and crop the best 60 seconds of it. This new video can later be uploaded to Instagram with the relevant hashtags. You can upload interactive videos about your business and grab the attention of your customers quickly!
Taking a cue from Snapchat
Snapchat made a grand entry into the social media arena, and Instagram took a cue from it and created Instagram Stories- a fantastic feature where you can upload pictures and videos without adding them to your business or personal profile. You can highlight some significant moments of your day, giving a sneak peek to your followers about your business. You can also add some behind the scene videos on how pastries are made in your bakery store. Like Snapchat, these Stories disappear after 24 hours, and this is a great way for you to reduce the content you post on your Instagram profile. Your followers cannot comment or share your Instagram Story, and this is one disadvantage of it.
Therefore, from the above, Instagram proves to be the best social media platform for your business. It has taken all the good features from all social media platforms and incorporated them into a single application. It was fun and flexible tools for you to get creative and reach out to your targeted audience in more ways than one. If you are new to Instagram and its platform, it is prudent for you to start exploring it. Get used to the features and use them in innovative ways to engage your targeted audience. You effectively can connect and reach out to them better than others. Create posts that are relevant and use the correct hashtags to boost the online presence of your business to a larger targeted customer base across the world now!
[Disclaimer: The article published above promotes links of commercial interests.]
The new medical colleges being opened in Uttar Pradesh will be named after saints and sages.
The state government has issued an order naming four district hospitals that are being converted into medical colleges.
These district hospitals are in Bijnor, Fatehpur, Chandauli, and Siddharth Nagar.
The Bijnor medical college has been named after Mahatma Vidur, a philosopher during the Mahabharata era and uncle of the Pandavas and Kauravas.
The Chandauli medical college has been named after Baba Keenaram, said to be the founder of the Aghori sect.
The Siddharth Nagar district hospital will be called Madhav Prasad Tripathi Medical College after the BJP politician from the region. Tripathi, popularly known as Madhav Babu, was also the first Uttar Pradesh BJP chief. He was elected MP from Domariyaganj in 1977, besides being two times Jan Sangh MLA and also a member of the UP legislative council.
The Fatehpur hospital has been named Amar Shaheed Jodha Singh Ataiya Thakur Dariyawn Singh Medical College, after the freedom fighter of 1857.
It is said that he was among the first to use Guerrilla warfare against the British, as taught by freedom fighter Tatya Tope.
Meanwhile, according to official sources, the medical college in Deoria will be named after Maharishi Devraha Baba and the medical college of Ghazipur in the name of Maharishi Vishwamitra.
The medical college of Mirzapur will be in the name of Maa Vindhyavasini, the medical college of Pratapgarh in the name of Dr. Sonelal Patel and the medical college of Etah will be named after Veerangana Avantibai Lodhi. (IANS/JB)
Keywords: Medical Colleges, Uttar Pradesh, Yogi Adityanath, India, Politics
Former Pakistan captain Inzamam-ul-Haq has picked India as the favourite to win the ongoing ICC Men's T20 World Cup in Oman and United Arab Emirates (UAE).
Inzamam feels that the Virat Kohli-led India have a greater chance of winning the trophy as the conditions in the Gulf nations are similar to the subcontinent, which makes India the most dangerous side in the event, according to Inzamam.
"In any tournament, it cannot be said for certain that a particular team will win' It's all about how much chance do they have of winning it. In my opinion, India have a greater chance than any other team of winning this tournament, especially in conditions like these. They have experienced T20 players as well," said Inzamam on his YouTube channel.
He said more than the Indian batters, the bowlers have a lot of experience of playing in the conditions. The Indian Premier League (IPL) was played recently in UAE and most of the Indian bowlers did well in that leg.
Inzy heaped praises on the Men in Blue for the confident manner in which they chased the target against Australia on a challenging track without needing Kohli's batting prowess.
"India played their warm-up fixture against Australia rather comfortably. On subcontinent pitches like these, India are the most dangerous T20 side in the world. Even today, if we see the 155 runs they chased down, they did not even need Virat Kohli to do so," he added.
Though he did not pick any favourite, Inzamam termed the India-Pakistan clash in the Super 12 on October 24 as the 'final before the final' and said the team winning it will go into the remaining matches high on morale,
"The match between India and Pakistan in the Super 12s is the final before the final. No match will be hyped as much as this one. Even in the 2017 Champions Trophy, India and Pakistan started and finished the tournament by facing each other, and both the matches felt like finals. The team winning that match will have their morale boosted and will also have 50 percent of pressure released from them," Inzamam added. (IANS/JB)
Keywords: India, Pakistan, Sports, ICC T20 World Cup, UAE.
Skin problems like itchiness, dryness and flakiness can occur anytime if you're not moisturising your body enough. It is commonly observed that while many people take their skincare routine seriously, a majority of them neglect to moisturise the body. It is important to keep in mind that timing matters a lot when it comes to applying moisturisers. Therefore, knowing the appropriate time to apply body lotion is essential.
Take a look at the ideal times to moisturise your body shared by Kimi Jain, Head of Retail, KIMRICA.
Moisturising the body in the morning sets your skin up to face countless irritants and environmental factors during the day. The skin is constantly exposed to harsh chemicals and pollutants when you're outside which is why using a protective and soothing moisturiser while going out is necessary. Kimirica's Five Elements Body Lotion comes with natural Aloe Vera extracts that act as a rich source of antioxidants and vitamins that helps protect your skin and provide a deep nourishing effect.
Moisturising the body in the morning sets your skin up to face countless irritants and environmental factors during the day. | Photo by The Creative Exchange on Unsplash
After showering, Shaving and Washing hands
After you take a shower, your skin has the maximum moisture and moisturisers work effectively on hydrated skin. That is why dermatologists always recommend applying moisturiser right after getting out of the shower. When applied early, moisturisers are able to trap some water that's still in the body and hydrate the body. Shaving not only helps you to get rid of unwanted body hair but also removes the surface skin cells. To soothe any skin irritation and protect the exposed skin from dryness, apply any hydrating moisturiser that gives your skin a natural glow. The increasing use of antibacterial soaps and hand wash takes a toll on your hand disrupting the natural skin barrier. To protect your hands from cracking and dryness, you can use the brand's Bouquet Hand Lotion that comes with a rich combination of sweet almond oil, Shea butter, grape seed extracts, Olive Oil and Jojoba Oil.
The increasing use of antibacterial soaps and hand wash takes a toll on your hand disrupting the natural skin barrier. | Photo by Nathan Dumlao on Unsplash
During and After Your Flights
Travelling makes your skin dryer, the reason being the low humidity and the recycled air inside. As body lotions are available in small sizes, it is advisable that you should carry your body lotion and apply it during your flight and once you land as this will help in combating the skin drying issue.
Research has shown that the skin effectively repairs itself from 10 p.m. to 11 p.m. That's why you should always make sure to moisturise your skin on or before this time. Also, it has been observed that the skin's trans-epidermal water loss increases during sleep which takes away plenty of moisture from the skin. So, all these reasons make it quite clear as to why you should always moisturise your body before going to sleep.
Research has shown that the skin effectively repairs itself from 10 p.m. to 11 p.m. | Photo by Aily Torres on Unsplash
Exfoliation is an important step in any skincare routine but applying body lotion post exfoliating is equally required. Exfoliating results in the removal of dead skin cells which makes space for a new layer of skin. Applying body lotion will help to soothe the top layer of skin and also strengthen the moisture barrier.
Applying body lotion will help to soothe the top layer of skin and also strengthen the moisture barrier. | Photo by Nati Melnychuk on Unsplash
Workout sessions are often sweaty and tiring but preparing your skin before stepping out is very important as exercising outside often leads to dryness. Applying light-weight body lotion before your session is recommended. (IANS/ MBI)
Keywords: natural, protect, moisturize, dryness, applying, lotion, skincare, hands, body