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Instagram Takes on TikTok with ‘Reels’ Feature

In November last year, Facebook quietly released a stand-alone app called "Lasso" to compete with TikTok

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned Instagram has launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

According to a report in TechCrunch on Tuesday, “Reels” will let users make 15-second video clips set to music and share them as Stories.

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke,” the report claimed.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android.

Facebook CEO Mark Zuckerberg recently said that in India, TikTok has gone ahead of Instagram. He also mentioned that TikTok works much like Instagram’s Explore feature.

According to Vishal Shah, Instagram’s Vice President of Products, the best way to succeed is to know who you are, what you represent and how you want to grow.

tiktok
TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

“Instagram is the home to creativity and expression. That has been true from the day we were founded. It’s why we have a vast and robust creator ecosystem. It’s also why you see a lot of different platforms. It’s not just about video,” Shal told IANS in a recent interaction.

“It can be about photos, it can be about Stories, it can be about video and the benefit that we see from a platform like Explore is that we have the ability to look at the broad ecosystem, not just the people you directly follow,” he added.

Also Read: Apple Brings its Wireless AirPods Pro in India

Platforms such as Instagram and Facebook are facing strong competition from TikTok in the country. TikTok owner now plans to invest $1 billion in India despite the calls to ban the app.

In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.

On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok. (IANS)

Next Story

Instagram to Now Ask New Users to Provide Their Birthdate

Users will soon be able to restrict new messages from only people and groups they follow. The feature will arrive in the coming weeks

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned photo-sharing platform Instagram will now ask new users for their date of birth when an account is created.

Previously, Instagram users were required to confirm they were ages 13 or older when signing up, but they didn’t have to provide an exact birthday.

The new addition is Instagram’s attempt to better protect young users and provide a ‘more age-appropriate experience overall’.

“According to our Terms of Use, you must be at least 13-years old to have an account in most countries. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. Your birthday will not be visible to others on Instagram, but you’ll be able to see it when viewing your own private account information,” the company said a statement on Wednesday.

facebook, instagram
Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

The firm noted that it will pull birthdates from Facebook for user’s who have connected their profile and editing your birth date on Facebook will do the same on Instagram.

For those who do not have a Facebook account, they can add or edit their date of birth directly on Instagram.

Also Read: TikTok Prevents Disabled Users’ Videos From Going Viral: Report

Additionally, Instagram is also preparing a new feature to prevent strangers from sliding into your direct messages.

Users will soon be able to restrict new messages from only people and groups they follow. The feature will arrive in the coming weeks. (IANS)