Facebook-owned messaging app Instagram is testing a new Sticker feature that will show music lyrics of a song playing in the Stories background.
Still in development, the feature was predicted in April on Twitter by reverse engineer Jane Manchun Wong, who even demonstrated its working in a short music video from Rick Ashley’s “Never Gonna Give You Up” along side its lyrics, The Verge reported on Saturday.
Details about what exact region is the app testing the feature in remains unclear as of now. Information about its public availability also remains undisclosed.
In 2018, the photo-messaging app brought music to its Stories feature, allowing users to add background music to accompany their posts and customise their Stories with specific clips for certain pictures or videos.
Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.
Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.
With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.
The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.
“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.
Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.
TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.