Wednesday, August 5, 2020
Home India Instagram brings TikTok-like Feature to India

Instagram brings TikTok-like Feature to India

'Reels' Instagram's new feature to replace tik tok in India

With the ban on TikTok creating a huge vacuum for the 15-second videos in the Indian Internet space, Facebook-owned Instagram on Wednesday announced the extension of the testing of Reels which allows users to record, edit and share short multi-clip videos, to India.

With Reels, Instagram users can share short videos with their followers on Feed and, if they have a public account, make their reels available to the wider Instagram community through a new space in Explore.

Follow us on Facebook to get more updates from us!!

“With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country,” Ajit Mohan, Vice President, and Managing Director, Facebook India, told reporters in a video call.

“With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity. With the multiple creative formats, whichever way you want to express yourself, it can now be on Instagram,” Mohan added.

Instagram is used by over a billion people globally across many surfaces — Feed, Stories, IGTV, and Live.

Instagram brings TikTok-like short videos to India with 'Reels'
With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country. Pixabay

With Reels, people can express themselves while entertaining others, whether that’s by trying out a fun new dance or spreading the message on something they care about.

People can record and edit 15-second multi-clip videos with audio, effects, and new creative tools on Reels.

“Instagram has always been a place where culture is created because people come to share the things they care about and be entertained.

“We’re constantly listening to our community, and have heard that they want to make and watch short-form videos on Instagram and have the opportunity to be discovered by our broader community,” said Vishal Shah, Vice President of Product, Facebook.

Instagram brings TikTok-like short videos to India with 'Reels'
This entertainment experience builds on the work done in the past year to enable expression, such as the vast library of music available on the platform. Pixabay

“We’re excited to expand the test of Reels to India and give the next generation of creators born and bred in India a chance to share their native and cultural context — and be potential global stars.”

The feature will start rolling out to users in India from 7.30 pm from Wednesday and at the onset, will be populated with content from a diverse set of public figures and creators, such as Ammy Virk, Gippy Grewal, Komal Pandey, Arjun Kanungo, Jahnavi Dasetty aka Mahathalli, Indrani Biswas aka Wondermunna, Kusha Kapila, Radhika Bangia, RJ Abhinav and Ankush Bhaguna.

India is the fourth country, after Brazil, Germany, and France, where this new format is being tested.

Also Read: Amazon Prime Video Releases User Profile Feature Globally

This entertainment experience builds on the work done in the past year to enable expression, such as the vast library of music available on the platform; the Spark AR effects on Instagram that enable more creation and expression on the platform; and the ‘Born on Instagram’ program, which has led to discovery and growth of creators from all across India. (IANS)

STAY CONNECTED

18,960FansLike
362FollowersFollow
1,782FollowersFollow

Most Popular

Vaani Kapoor Would Love to do a Biopic on Kalpana Chawla

Actress Vaani Kapoor would love to do a biopic and says it would be an absolute honour for her to play astronaut Kalpana Chawala...

Sonali Bendre: Lockdown Has Given Me No Alternative But to Become Tech Savvy

Actress Sonali Bendre Behl says the lockdown has given her no alternative but to become tech savvy. She adds that is happy to learn...

Sonu Sood: The Real Life Hero

By Venkatachari Jagannathan Sonu Sood, for the Tamil movie viewers, has until now been the actor who played the villain in "Kallazhagar" and several others....

Shoppers can Follow These Tips to Spend Worry Free Days at Malls

By N. Lothungbeni Humtsoe Malls are open and as the footfall starts to pick up, the only one who can ensure your safety on a...

Bacterial Infections May Elevate Risk of Heart Disease in Individuals With Diabetes

Researchers have found that bacterial infections may elevate the risk of coronary heart disease in individuals with type 1 diabetes. For the findings, published in...

Tips to Help you Combat Oral Health Issues

By Puja Gupta Foul breath can be a very embarrassing, putting one in an uncomfortable position. With a little bit of care, this common condition...

WhatsApp Launches ‘Search the Web’ Option to Cross-Check Forwarded Messages

WhatsApp has launched a new 'Search the Web' option that will enable users to check information shared to them via a forwarded message. The 'Search...

Early Blood Test Can Detect Baby Brain Damage Just Hours After Birth

Researchers, including one of Indian origin, have found that an early blood test could detect which babies deprived of oxygen at birth are at...

Recent Comments