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Instagram Sets up @shop Account to Help Buyers, Sellers

The feature is still being tested in the US and details of its wider rollout remain undisclosed

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Instagram
Instagram is an affordable way to boost your content as well. Pixabay

To establish itself as an e-commerce site, Facebook-owned photo-messaging app Instagram has set up @shop, a special platform to facilitate convenient transactions for shoppers as well as merchants.

The content on @shop is inspired by its community of shoppers, says the company. “@shop is a celebration of small businesses and the creators behind them. It is a real-time reflection of our community’s interests across top shopping categories like fashion, beauty, home decor and more,” Instagram wrote in a blog-post on Monday.

Every product on @shop includes product tags to help users shop by categories as well. “On @shop, you’ll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends,” the company said.

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FILE – The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

The account came into existence on Monday and merely 15 posts later gathered a following of 50.2k people.

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In March, Instagram launched a beta version of its in-app shopping feature “Checkout with Instagram” in the US. It allows photo-messaging app’s one billion users to buy products tagged in images or videos without leaving the platform.

The feature is still being tested in the US and details of its wider rollout remain undisclosed. (IANS)

Next Story

Instagram Adding Support for Videos Shot in Landscape Mode

Earlier in February, the app added previews of IGTV videos as part of the main feeds on the home page

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

In yet another attempt to keep its long-video supporting IGTV feature afloat, Facebook-owned photo-messaging app Instagram has added support for videos shot in landscape mode.

“We’ve heard from creators who want to upload landscape videos for IGTV. Similarly, we’ve heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way. That’s why we’re announcing support for landscape videos in addition to vertical,” the company wrote in a blog-post on Thursday.

According to Instagram, the step was required to make IGTV more free of a platform for creators to express themselves however they want.

instagram
With a 1-billion user-base worldwide, the app still does not allow web users to post Stories from the desktop. Pixabay

“Landscape has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in frame,” the post said.

Launched in 2018, the long-form video hub IGTV that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to gather the expected response.

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Recently, the Instagram copied TikTok and Snapchat in terms of their use of Artificial Intelligence (AI) and interface design on IGTV.

Earlier in February, the app added previews of IGTV videos as part of the main feeds on the home page. (IANS)