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84% Instagrammers Likely to Shop from it: Report

Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes

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Instagrammers
Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate as active Instagrammers is very quick. Pixabay

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on Monday.

According to a report by digital media agency WATConsult’s Recogn, Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes.

For those willing to purchase something on Instagram, they need to be made aware of the authenticity of the product.

More than 75 per cent of the shoppers have had a satisfactory experience while shopping from the platform and a majority are likely to shop in the future.

“Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate is very quick. With this report, we are bringing forward to the industry, the behavioural patterns of the users, shopping habits and trends,” Rajiv Dingra, Founder and CEO, WATConsult, said in a statement.

Instagrammers
Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m. Pixabay

More than 50 per cent of the consumers have shopped using Instagram and close to 75 per cent of the users from small cities and small towns have shopped using the platform.

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Fifty-one per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent). (IANS)

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Google Having Access to Fitbit’s Data a Privacy Risk: EDPB

Google accessing Fitbit data major privacy risk: EU advisors

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Google
EDPB was warned the European Commission of the potential privacy risks of Google having access to Fitbit's data. Pixabay

The European Data Protection Board (EDPB) was warned the European Commission of the potential privacy risks of Google having access to Fitbit’s data.

This comes in the wake of the tech giant’s plan to scoop up the health and activity data of millions of Fitbit users, months after its parent company Alphabet acquired it.

Regulators are in the process of considering whether to allow the tech giant to gobble up all this data, TechCrunch reported on Thursday.

In a statement, the board writes: “There are concerns that the possible further combination and accumulation of sensitive personal data regarding people in Europe by a major tech company could entail a high level of risk to the fundamental rights to privacy and to the protection of personal data.”

Google
Regulators are in the process of considering whether to allow Google to gobble up all this data, TechCrunch reported on Thursday. Pixabay

It is pertinent to note that, as it stands today, Google is still waiting on regulatory approval for its Fitbit acquisition.

In the EU, how privacy is handled will have a huge impact on whether or not the deal goes through.

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The EDPB also leaves a reminder that Google and Fitbit are obligated to conduct a transparent assessment of “the data protection requirements and privacy implications” regarding this merger. The US Justice Department has also raised concerns, according to 9to5Google.

Aplphabet-Google acquired Fitbit as a whole for $2.1 billion late last year, a deal that includes the user data of Fitbit customers including activity, sleep, location, and other health data. (IANS)