Friday, September 25, 2020
Home Lead Story 84% Instagrammers Likely to Shop from it: Report

84% Instagrammers Likely to Shop from it: Report

Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on Monday.

According to a report by digital media agency WATConsult’s Recogn, Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes.

For those willing to purchase something on Instagram, they need to be made aware of the authenticity of the product.

More than 75 per cent of the shoppers have had a satisfactory experience while shopping from the platform and a majority are likely to shop in the future.

“Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate is very quick. With this report, we are bringing forward to the industry, the behavioural patterns of the users, shopping habits and trends,” Rajiv Dingra, Founder and CEO, WATConsult, said in a statement.

Instagrammers
Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m. Pixabay

More than 50 per cent of the consumers have shopped using Instagram and close to 75 per cent of the users from small cities and small towns have shopped using the platform.

ALSO READ: Tesla Gets an Approval to Manufacture Cars in China

Fifty-one per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent). (IANS)

STAY CONNECTED

19,140FansLike
362FollowersFollow
1,775FollowersFollow

Most Popular

Weather During Winter Could Increase Spread of COVID

As winter brings shorter days and lower temperatures to the Northern Hemisphere, there is a chance we could see more COVID-19 cases. But experts say...

Dogs That Sniff Coronavirus Layout Safer Travel: Helsinki

Helsinki Airport is getting creative when it comes to operating safely in the age of COVID-19. Beginning this week, travelers arriving at Finland's busiest...

Common Diabetes Drug Associated With Lower Heart Issues

Drugs known as sodium-glucose cotransporter 2 (SGLT2) inhibitors are associated with a lower risk of major heart problems in patients with type 2 diabetes...

Taapsee Pannu Recalls her First Attempt as a Stand-up Comedian

Actress Taapsee Pannu has shared what was going on in her mind before she tried stand-up comedy last year. Follow NewsGram on Facebook to stay...

Into The Wild: Bear Grylls’ Episode Featuring Akshay Kumar Sets Record

Akshay Kumar has set a new record. This time, though, the big-screen superstar has made history on television. The recent episode of British adventurer Bear...

Transparency: Pradarshita- The Unspoken Story of How Dilli was Cheated by its Own

By Sudisha Limbu In April this year, Munish Raizada Films debuted Transparency: Pardarshita, a Hindi-language political documentary that talks about the India Against Corruption (IAC)...

Thinking of Investing? Your Career May Be the Best Place to Start

People love the idea of playing the stock market. The idea that everyone falls in love with is that with relatively low effort, you...

Regular Pelvic Pain Drug Ineffective in Women Now

A drug -- gabapentin -- that is regularly used to treat chronic pelvic pain in women has been found to be no more effective...

Recent Comments