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84% Instagrammers Likely to Shop from it: Report

Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes

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Instagrammers
Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate as active Instagrammers is very quick. Pixabay

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on Monday.

According to a report by digital media agency WATConsult’s Recogn, Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes.

For those willing to purchase something on Instagram, they need to be made aware of the authenticity of the product.

More than 75 per cent of the shoppers have had a satisfactory experience while shopping from the platform and a majority are likely to shop in the future.

“Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate is very quick. With this report, we are bringing forward to the industry, the behavioural patterns of the users, shopping habits and trends,” Rajiv Dingra, Founder and CEO, WATConsult, said in a statement.

Instagrammers
Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m. Pixabay

More than 50 per cent of the consumers have shopped using Instagram and close to 75 per cent of the users from small cities and small towns have shopped using the platform.

ALSO READ: Tesla Gets an Approval to Manufacture Cars in China

Fifty-one per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent). (IANS)

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Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)