Friday, July 10, 2020
Home Lead Story 84% Instagrammers Likely to Shop from it: Report

84% Instagrammers Likely to Shop from it: Report

Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on Monday.

According to a report by digital media agency WATConsult’s Recogn, Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes.

For those willing to purchase something on Instagram, they need to be made aware of the authenticity of the product.

More than 75 per cent of the shoppers have had a satisfactory experience while shopping from the platform and a majority are likely to shop in the future.

“Instagram as a platform has grown tremendously in the last 2 years, and the user adoption rate is very quick. With this report, we are bringing forward to the industry, the behavioural patterns of the users, shopping habits and trends,” Rajiv Dingra, Founder and CEO, WATConsult, said in a statement.

Instagrammers
Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m. Pixabay

More than 50 per cent of the consumers have shopped using Instagram and close to 75 per cent of the users from small cities and small towns have shopped using the platform.

ALSO READ: Tesla Gets an Approval to Manufacture Cars in China

Fifty-one per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day (32 per cent). (IANS)

STAY CONNECTED

18,991FansLike
362FollowersFollow
1,782FollowersFollow

Most Popular

Less Sleep Can Harm Your Child’s Mental Health

Dear parents, if you want your child to be mentally fit, Read on. Inadequate nighttime sleep alters several aspects of children's emotional health, warn...

Add Fruits and Vegetables to Your Diet to Reduce Type 2 Diabetes Risk

Higher consumption of fruit, vegetables, and whole-grain foods are associated with a lower risk of developing type 2 diabetes, say researchers. The findings, published in...

In Conversation with Pravesh Mallick

Pravesh Mallick is an Indian and Nepali composer, songwriter and playback singer who has worked in several movies and projects including 'Transparency: Pardarshita', 'Jai...

Home-schooling Tips During Coronavirus

Parenting could be hard during a pandemic, especially when your child's physical classes are on hold. If you are helping your child learn from...

Dealing with Muscle Pain During Covid

In times of COVID-19 and the lockdown, most people have been staying indoors and levels of activity have decreased significantly. Work from home has...

49% Indians Feel Chinese Firms Should be Allowed to Sell Products: Survey

A survey has found that around 49 per cent of its respondents feel that Chinese companies should be allowed to sell products in India,...

People Opting for Domestic Trips Post-Pandemic

By Siddhi Jain After a long stretch of staying-at-home, consumers are quick to show willingness to go out and travel again, albeit within driving distance...

eRaksha Competition 2020: Creating Cyber Awareness Among Youth

Online learning has become the need of the hour and the most viable resource that has come to the aid of children and their...

Recent Comments