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Now Internet Enabled Cars to Customise Services, Prop-up Sales

Additionally, the trend will get a boost due to the proliferation of smart connected devices, machine-to-machine communication and wearables

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Tesla, car insurance
A sales staff chats with a customer at a Tesla store near a poster announcing orders of the Model 3 electric cars in Beijing, China, Monday, Jan. 7, 2019. VOA

The soon-to-be-launched internet-enabled passenger cars, via SIM card connections, will have the ability to not only become major product differentiators but also prop up sales, experts said.

The new age passenger vehicles will access internet either through a normal SIM card or E-SIM (electronic SIM) card. The technology is set to impact everything from insurance premiums to sub-leasing of cars.

Even a higher price tag might not hinder sales, as initially the internet-enabled cars are expected only in the top-end variants whose customers can look forward to a host of futuristic services like vehicle self-diagnoses, the latest entertainment feed and automatic emergency systems.

On the other hand, the application provides various tertiary revenue generating streams for auto and telecom companies.

Industry watchers revealed that almost all original equipment manufacturers (OEMs) plan to develop or launch new models featuring this type of technology, which might become as common as air bags in the near future.

Till now, automobile majors such as Hyundai and MG Motor have disclosed information about their upcoming models sporting this technology.

“The connected experience in MG Hector is powered by a customized solution developed by Unlimit in partnership with Cisco and Airtel,” MG Motor India President and MD Rajeev Chaba said.

“The connected mobility solution on the MG Hector is also Internet Protocol Version 6 (IPV6) ready for 5G. Airtel was chosen as the telecommunication partner because of the strength of its pan-India 4G network, as well as the high-speed internet connectivity that it enables.”

The marquee British automaker will sell, by June this year, MG Hector with iSMART Next Gen, which will be the first internet car in India and redefine connected mobility.

Fewer cars means lower emission of carbon dioxide, the leading gas that causes global warming, experts say. Pixabay

According to Sridhar V., Partner with Grant Thornton India, the new technology type will be a product differentiator and offered as an advantage to its customers.

“E-SIM enabled car, in a sense, turns out that the automobile also functions as a mobile device. Connected cars mobility solutions are enhanced through a E-SIM, adding to the convenience and safety factor,” Sridhar told IANS.

“It simplifies various operations which otherwise requires special effort in a seamless fashion. The service levels of the OEM grow multi-fold with this new technology.”

On its part, Hyundai has showcased connected SUV Venue which has an in-built and tamper-proof device powered by Vodafone-Idea E-SIM and a cloud-based voice recognition platform.

The SUV sports “Blue Link” which is Hyundai’s global technology slated to be introduced in the Indian market with 33 features, out of which 10 are India-specific.

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Additionally, the trend will get a boost due to the proliferation of smart connected devices, machine-to-machine communication and wearables.

“Slowing demand and the ability to keep the cars connected, even when it is with the user, opens up options for selling, leasing or other ways of allowing customers to experience the car,” Rahul Mishra, Principal at A.T. Kearney, told IANS.

“E-SIM enabled connectivity also allows to remotely monitor the vehicle usage pattern and accordingly optimise financing and insurance expenses. With 5G technologies coming in, pushing more digital content and content monetisation will become game changers.” (IANS)

Next Story

Global Smartphone Sales All Set To Reach 1.57bn Units in 2020: Gartner Report

The key focus for vendors will be access to 5G and enhancement of the camera technology within devices

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Smartphone
Smartphone sales will register growth in 2020 as the demand for mid-price smartphones rises in India. Pixabay

Global sales of smartphones to end users are set to reach 1.57 billion units in 2020, which is an increase of three per cent year over year (YoY), a new report by Gartner, Inc. said on Tuesday.

In 2019, worldwide smartphone sales declined two per cent — the first time since 2008 that the global smartphone market experienced a decline.

“2019 was a challenging year for smartphone vendors, primarily due to oversupply in the high-end sector in mature markets and longer replacement cycles overall,” Annette Zimmermann, Research Vice President at Gartner, said in a statement.

“However, in 2020, the market is expected to rebound with the introduction of 5G network coverage in more countries and as users who may have delayed their smartphone purchases until 2020 in expectation of price reductions begin buying again,” added Zimmermann.

According to the market research agency, sales of 5G mobile phones will total 221 million units in 2020 — which will account for 12 per cent of overall mobile phone sales — and more than double in 2021, to 489 million units.

“The commercialisation of 5G phones will accelerate in 2020. 5G phones costing under $300 have been announced, so sales growth of 5G phones is expected to exceed that of 4G phones over twelve months,” noted Zimmermann.

From a regional perspective, the Middle East and North Africa, mature Asia/Pacific and Greater China (including China, Taiwan and Hong Kong) will exhibit the highest growth rates in 2020, at 5.9 per cent, 5.7 per cent and 5.1 per cent, respectively.

Smartphone
Global sales of smartphones to end users are set to reach 1.57 billion units in 2020, which is an increase of three per cent year over year (YoY), a new report by Gartner, Inc. said on Tuesday. Wikimedia Commons

Strong demand for 5G phones in general, together with expectations of Apple’s first 5G iPhone, will bolster demand for smartphones, particularly in Asia/Pacific and Greater China. “Smartphone sales will register growth in 2020 as the demand for mid-price smartphones rises in India,” said Anshul Gupta, Senior Research Director at Gartner.

“Premium features including improved camera, display at affordable price will remain key for growth in the Indian smartphone market in 2020.” According to Gartner, attention at this year’s Mobile World Congress (MWC) will be drawn to 5G devices at either end of the price scale, some of which may be revealed before the event.

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“The key focus for vendors will be access to 5G and enhancement of the camera technology within devices,” said Zimmermann. (IANS)