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Can The ‘Internet’ Replace Television And Newspaper In India?

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon

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Storing data online is a common practice. Pixabay

On the basis of advertisement

In India, as the pattern goes, traditional media (TV and print) are on the top in terms of advertisement. However, in the past decade, the media industry has overseen an aggressive growth of the digital media. In the span of just two years (2010-2012), the internet has overpowered the radio and OOH. Digital media does stay far behind the two giants (television and print) but has been successful in maintaining its growth rate at around 30% until 2014. The growth rate decreased between 2014-2017, but the ‘aggressive growth’ is still sustained.

In 2018, television advertising is expected to grow by 9%, radio 10% and print, cinema, and OOH at 5% each respectively. India will be a leading digital market as internet advertising will grow at 20.4% and it will account for 15.4% market share in the country by 2020. It is however estimated that television will still be the largest media comprising the market share of 39%.

digital media
A recent Samsung survey found that it isn’t reality TV or soaps that make us most likely to tune in but documentaries, with 41% claiming it is their favorite TV genre. Pixabay

ALSO READ: A doctor’s take on impact of Social Media

On the basis of consumption

An average Indian adult spends about two-and-a-half hours per day on traditional media (which includes television, radio, and print). On the other hand, the consumption of digital media is one hour per day on average. The reasons range from the poor infrastructure of digital media and its poor circulation or access to the rural population since they recently came into the circuit.

In 2016, the time spent on Television accounted for 56.4% of the total time spent on media consumption. Time spent on print was 7.9%, and radio accounted for 5.3%.

In 2017, adults spent an average time of 1 hour and 18 minutes daily with digital media. Adult’s average time spent per day with digital media grew by 14.4% this year, due to the newly gained access of the rural population to the internet. However, digital media still comes to the second place in contrast to television, on which 2 hours 11 minutes of daily time is spent.

In 2018, it is estimated, Television will account for 52.1% of the time and Digital for 35.9%, while print and radio will decrease to 6.9% and 5.1% respectively.

digital media
Oldest existing newspaper: “Bombay Samachar” – Gujarati daily – published from Mumbai since 1822. Pixabay

ALSO READ: Dark side of Social Media: Is opinion formation on Facebook, Twitter governed by propaganda?

Conclusion

We have witnessed a decline in the market share of print, radio and OOH. Though radio is increasing by 10% due to improved infrastructure, it still lags behind Digital Media. It is estimated that print will too, lag behind Digital media in the coming time. Hence, it will a competition between television and digital media in future.

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon.

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U.S. Federal Appeals Court Wont Delay Talks About Net Neutrality

California agreed not to enforce its own state net neutrality law until the appeals court's decision on the 2017 repeal and any potential review by the U.S. Supreme Court.

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Net Neutrality
A sign with an emoji that reads "Don't take net neutrality away" is posted outside the Federal Communications Commission (FCC), in Washington, Dec. 14, 2017. VOA

A federal appeals court said Thursday it would not delay oral arguments set for Feb. 1 on the Trump administration’s decision to repeal the 2015 landmark net neutrality rules governing internet providers.

The Federal Communications Commission (FCC) on Tuesday asked the court to delay the arguments over its December 2017 repeal, citing the partial government shutdown. Without comment, the court denied the request.

The FCC had no immediate comment on the decision.

A group of 22 state attorneys general and the District of Columbia have asked the court to reinstate the Obama-era internet rules and block the FCC’s effort to pre-empt states from imposing their own rules guaranteeing an open internet.

Net Neutrality
State Sen. Scott Wiener, D-San Francisco, left, receives congratulations from Assemblyman Rob Bonta, D-Alameda, center, and Sen. Kevin de Leon, D-Los Angeles, right, after his net neutrality bill was approved by the state Senate. VOA

Several internet companies are also part of the legal challenge, including Mozilla Corp, Vimeo Inc and Etsy Inc, as well as numerous media and technology advocacy groups and major cities, including New York and San Francisco.

The FCC voted to reverse the rules that barred internet service providers from blocking or throttling traffic, or offering paid fast lanes, also known as paid prioritization.

The FCC said providers must disclose any changes in users’ internet access.

‘Misguided’ repeal

The net neutrality repeal was a win for providers like Comcast Corp, AT&T Inc and Verizon Communications Inc, but was opposed by internet companies like Facebook Inc, Amazon. com Inc and Alphabet Inc.

Major providers have not made any changes in how Americans access the internet since the repeal.

net neutrality
Washington Gov. Jay Inslee speaks after signing a bill, March 5, 2018, in Olympia, Washington, that makes Washington the first state to set up its own net-neutrality requirements in response to the FCC’s recent repeal of Obama-era rules. VOA

FCC Commissioner Jessica Rosenworcel, a Democrat, said on Thursday that the lawsuits are aimed at overturning the agency’s “misguided” repeal of the Obama rules. “The fight for an open internet continues,” she wrote on Twitter.

Also Read: Google Probing ‘Malicious’ Attack on its Internet Traffic

The panel hearing the case is made up of Judges Robert Wilkins and Patricia Millett, two appointees of Barack Obama, and Stephen Williams, an appointee of Republican Ronald Reagan.

In October, California agreed not to enforce its own state net neutrality law until the appeals court’s decision on the 2017 repeal and any potential review by the U.S. Supreme Court. (VOA)