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Is Internet Usage In India Calculated In A right Manner?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

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internet
According to Mohanty, Internet usage is calculated based on the number of people using Internet. Pixabay

If we look at government or independent research figures, Internet users in India are growing exponentially — currently hovering around 560 million and likely to cross 600 million by the end of the year.

According to the Telecom Regulatory Authority of India (TRAI), India has amn Internet subscriber base of nearly 560 million, including 482 million broadband subscribers – which means 43 per cent overall Internet penetration.

The country has 366 million Internet subscribers in urban locations and 194 million in rural areas, says the latest TRAI report that came out in December.

The “ICUBETM 2018” report from market research firm Kantar IMRB said this week that the number of Internet users in the country will reach 627 million by the end of this year.

The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap.

For example, if a person in a family has 2 mobile numbers and he or she uses multiple devices for Internet access, how is that accounted for?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

“Such a survey would typically cover 50,000 to 1,00,000 households in India, spread across urban and rural India, and covering all socio-economic classes (SEC) segments,” says Satya Mohanty, Head-User Research Practice, CyberMedia Research (CMR).

According to Mohanty, Internet usage is calculated based on the number of people using Internet.

“Therefore, if in one household, there are three people using one device PC/smartphone, then it is calculated as three users instead of one user,” he told IANS.

internet
The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap. Pixabay

The average number of users derived from the sample survey is extrapolated to the total number of households in India to find out total number of users.

“For example, consider that the survey findings point to the average number of Internet users per household being 2.5. And, in India, there is 250 million households. Replicating the average figure of 2.5 with the total number of households, we have 625 million Internet users in India,” Mohanty elaborated.

According to Kantar IMRB, their latest “ICUBETM 2018” report covered over 70,000 individuals, selected through a sampling process across over 400 urban areas and more than 1,500 rural locations.

mbile phone
“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile”. Pixabay

“ICUBE members are of users and not subscribers. Thus people carrying multiple phones will be counted as a single user,” Biswapriya Bhattacharjee, Executive Vice President, Kantar IMRB, told IANS.

Similarly, Bhattacharjee added, a person using his or her spouses/parents’ phone for Internet access will also be counted as an Internet user.

One thing, however, is clear: the data usage is growing thanks to Reliance Jio, along with the increasing number of smartphone and entry-level feature phone users.

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“Jio has been a transformative force in enabling digital inclusion, by connecting the unconnected. Since its foray, Jio has achieved a remarkable feat of covering 95 per cent of India’s population with aggressive 4G network roll-out aided by innovative pricing strategy,” Prabhu Ram, Head-Industry Intelligence Group, CMR, told IANS.

“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile,” Ram added. (IANS)

Next Story

Tech Giant Apple Empowering Students in Burhanpur Pen Success on iPads

Apple Teacher is a free online professional learning programme designed to support and celebrate the great work of teachers around the world

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

BY NISHANT ARORA 

Frequented by historians and art lovers seeking solace in its rich past, another transformation, albeit quietly, is taking place in the city of Burhanpur and this time, Cupertino-based tech giant Apple is empowering talented kids at the Macro Vision Academy (MVA) to find their place in the fast-changing world.

One of the handful schools in India that has employed iPads and Mac desktops for imparting education, the CBSE-affiliated, day-cum-residential school has customised Apple products to improve students’ results and rankings – thus earning the tag of ‘Apple Distinguished School’ (ADS) for the second time in a row.

Worldwide, there are 470 ADSs in 34 countries and four are in India. Apple Distinguished Schools share their achievements by collaborating with Apple teams to host on-site Apple Distinguished Educators (ADEs) visits. The educators showcase best practices for using iPad, Mac, apps, multi-touch books and other digital materials to create powerful learning experiences.

At the Academy which is touted as the complete Gurukul, students are creating world-class apps while teachers are busy imparting lessons via Apple TVs in classrooms as students deploy iPads at the same time to imbibe real-time learning, including music on iPad.

The benefits of learning on iPads – nearly all students at the Academy are equipped with iPads and the Academy has over 150 top-of-the-line iMacs at its fully-equipped iMac Lab — are numerous: Learn and revise on the go, lesser books to carry, analytical performance reports to improve and track the growth, digitised voice notes at a secured Wi-Fi campus, and much more.

Today, the MVA students are working at Goldman Sachs, Deloitte, Uber, IBM, Bank of America, Morgan Stanley, Infosys, Microsoft, Adobe, and several other top-notch firms. They have got admissions to prestigious universities like Penn State University, The State University of New York and all IITs.

Apple iPad in frame
Apple iPad. Wikimedia Commons

According to Anand Prakash Chouksey, Director, MVA, iPads and iMacs are part of students’ everyday life at Macrovision.

“The devices help teachers connect with students in a seamless way. The digital approach has increased kids’ interest in studies and their confidence levels have gone up too. They think in a more creative manner while looking at the same old curriculum. This has increased parents’ confidence too,” Chouksey told IANS during the campus visit.

Apple School Manager at the premises is a simple, web-based portal for IT administrators to manage people, devices, and content all from one place. There is a redesigned user interface, more powerful ways to manage bulk activities, and greater control over accounts and classes.

“With the help of Apple School Manager, installing, maintaining and integration of 2,500 iPads was simple and did not incur any extra cost. It also gave us the flexibility to customize and implement policies as per our school needs,” informed Vijay Sukhwani who takes care of the entire Apple ecosystem at the campus.

Apple Classroom app turns iPads and Macs into powerful teaching assistants. The app also makes it easy to share information and send and receive files with the entire class and individual students using AirDrop, or show student work on the big screen.

All Apple products are built with an integrated approach to privacy and security and providing schools with devices, apps, and services that keep students’ work and personal information secure.

With Managed Apple IDs, the school controls student information and can choose to enable or disable apps and services such as iMessage, FaceTime or student progress reporting with the Schoolwork app.

Apple iPad
At the Academy which is touted as the complete Gurukul, students are creating world-class apps while teachers are busy imparting lessons via Apple TVs in classrooms as students deploy iPads at the same time to imbibe real-time learning, including music on iPad. IANS

Jay Firke from the school who attended Apple’s annual flagship Worldwide Developers Conference (WWDC) in San Jose, California, last year is super excited.

“I have created an e-portfolio app wherein class teachers can fill the students’ report about their skills and educational topics. The app currently works on school Wi-Fi,” Firke told IANS.

“I have also worked on an iOS school app which is made with Swift 4.1. This app includes all our school details,” he added, as his team members showcased some of the apps they have built in the classroom.

Apple has also developed apps that help teachers at the Academy put the power of technology to work, bringing ideas into their lessons and productivity to their classrooms.

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The ‘Schoolwork’ app makes it easy for teachers to share class materials, assign activities within apps and view students progress. Students have one place to see assignments, submit work and view their own progress.

Apple Teacher is a free online professional learning programme designed to support and celebrate the great work of teachers around the world.

“We are aiming for an all-round development of not only students but also teachers as true digital learning can only happen then”, said a beaming Chouksey. (IANS)