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Is Internet Usage In India Calculated In A right Manner?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

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According to Mohanty, Internet usage is calculated based on the number of people using Internet. Pixabay

If we look at government or independent research figures, Internet users in India are growing exponentially — currently hovering around 560 million and likely to cross 600 million by the end of the year.

According to the Telecom Regulatory Authority of India (TRAI), India has amn Internet subscriber base of nearly 560 million, including 482 million broadband subscribers – which means 43 per cent overall Internet penetration.

The country has 366 million Internet subscribers in urban locations and 194 million in rural areas, says the latest TRAI report that came out in December.

The “ICUBETM 2018” report from market research firm Kantar IMRB said this week that the number of Internet users in the country will reach 627 million by the end of this year.

The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap.

For example, if a person in a family has 2 mobile numbers and he or she uses multiple devices for Internet access, how is that accounted for?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

“Such a survey would typically cover 50,000 to 1,00,000 households in India, spread across urban and rural India, and covering all socio-economic classes (SEC) segments,” says Satya Mohanty, Head-User Research Practice, CyberMedia Research (CMR).

According to Mohanty, Internet usage is calculated based on the number of people using Internet.

“Therefore, if in one household, there are three people using one device PC/smartphone, then it is calculated as three users instead of one user,” he told IANS.

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The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap. Pixabay

The average number of users derived from the sample survey is extrapolated to the total number of households in India to find out total number of users.

“For example, consider that the survey findings point to the average number of Internet users per household being 2.5. And, in India, there is 250 million households. Replicating the average figure of 2.5 with the total number of households, we have 625 million Internet users in India,” Mohanty elaborated.

According to Kantar IMRB, their latest “ICUBETM 2018” report covered over 70,000 individuals, selected through a sampling process across over 400 urban areas and more than 1,500 rural locations.

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“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile”. Pixabay

“ICUBE members are of users and not subscribers. Thus people carrying multiple phones will be counted as a single user,” Biswapriya Bhattacharjee, Executive Vice President, Kantar IMRB, told IANS.

Similarly, Bhattacharjee added, a person using his or her spouses/parents’ phone for Internet access will also be counted as an Internet user.

One thing, however, is clear: the data usage is growing thanks to Reliance Jio, along with the increasing number of smartphone and entry-level feature phone users.

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“Jio has been a transformative force in enabling digital inclusion, by connecting the unconnected. Since its foray, Jio has achieved a remarkable feat of covering 95 per cent of India’s population with aggressive 4G network roll-out aided by innovative pricing strategy,” Prabhu Ram, Head-Industry Intelligence Group, CMR, told IANS.

“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile,” Ram added. (IANS)

Next Story

India PC Market Shrinks 8% in Q1, HP Sells Most

Dell Inc retained the second position with a 25.9 per cent market share with a YoY growth of 2.2 per cent

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HP unveils 65-inch gaming display with soundbar at CES 2019. Flickr

With a market share of 28.1 per cent in the first quarter of 2019, HP Inc maintained its leadership position in the Indian personal computing (PC) market, which shrunk for the third straight quarter, the International Data Corporation (IDC) said on Thursday.

The market witnessed a year-on-year (YoY) drop of 8.3 per cent with shipments reaching 2.15 million units in the first quarter of 2019, said the report.

Despite maintaining its leadership position in the market, HP Inc saw a 9.7 per cent YoY decline, mainly due to consumer segment that shrunk 21.3 per cent over the first quarter of last year.

Dell Inc retained the second position with a 25.9 per cent market share with a YoY growth of 2.2 per cent and a quarter-on-quarter (QoQ) growth of 26.7 per cent.

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HP. (IANS)

Lenovo remained at third position with a market share of 25.2 per cent in Q1 of 2019 in India traditional PC market, observing a 6.2 per cent YoY growth and a 29.2 per cent sequential growth.

The India PC market remained weak outside big commercial deals due to weak consumer demand, high inventory from previous quarters and supply issues for Intel chips, IDC said.

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The notebook category contributing 61.4 per cent of the India PC market shipments witnessed a 9.8 per cent YoY decline. Within notebooks, ultra-slim category, with a 25.3 per cent share of the market, grew 86.5 per cent.

“Spending towards ultra-slim notebooks is increasing due to factors like improved mobility due to thinness of the product and enhanced aesthetics,” Bharath Shenoy, Market Analyst, PCs, IDC India, said in a statement. (IANS)