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Addition of ‘Interpreter’ Mode on Google Assistant

The "Interpreter" mode will help users have real-time conversations.

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Google assistant new feature

Google has extended the “Interpreter” mode on its Assistant to Home speakers and other third-party devices.

The “Interpreter” mode will help users have real-time conversations with compatible devices and also translates them into other languages.

“For now, you must use English, French, German, Italian, Japanese or Spanish to start the interpreter mode. After you’ve started interpreter mode, you can ask Google Assistant to translate between more languages,” the company wrote in a blog-post on Tuesday.

Google first launched its feature in Las Vegas
Google first demonstrated the feature at the Consumer Electronics Show (CES) in January 2019 in Las Vegas.
Pixabay

The feature supports 26 international languages including Hindi, English, Arabic, Korean and Portuguese among others.

Users can ask Assistant to “turn on interpreter mode” to invoke the feature on compatible devices and choose which languages they desire to use.

“When you hear the tone, start speaking in either language. You don’t have to alternate between languages for the interpreter mode to work,” the port said.

The feature supports 26 international languages including Hindi, English, Arabic, Korean and Portuguese among others.
Google assistant new feature comes up with International languages. Pixabay

Using the interpreter mode on a Smart Display would allow users to both see and hear the translated conversation. They can also swipe from left to right to stop the interpreter mode.

Google first demonstrated the feature at the Consumer Electronics Show (CES) in January 2019 in Las Vegas.

ALSO READ: Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

The mode first arrived on the Google Home Hub and is expected to be made available on more third-party devices from Lenovo, LG and JBL over the next few months. (IANS)

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

google Politicals ads
Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

Also Read- Samsung to Launch its First 5G Smartphone in Market in April

Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)