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Introduction to the Indo-Fijians

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Image Source- Fijileaks
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Back in 1879, when the British took in the ‘indentured laborers’ from across the whole of India, a large section of the population were transported to the islands of Fiji. And from there the journey started, eventually developing into a new cultural and ethnic evolution of the Indo-Fijians.

  • Settlement and Economy

Viti Levu, one the largest island in the group of Fijian archipelago, consists of the largest Indo-Fijian settlement. The group which once used to cover about 48 per cent of the population now have fall by a margin of 3 per cent after the military coup of 1987.  To trace the cause, we should start with the Fijian law which had back in the days of Colonists stated that there should be an avoidance of inter-mingling between the Fijian and the Indian communities.

Thus, as ordained, the Indo-Fijians mostly inhabited the coastal towns of the islands and opened small shops and projected themselves towards the sugar-cane industry. Though a minority, they soon managed to gain the economical control of the states in their own hands.

The situation was annoying to the Fijians, particularly when it came down to the sugar-cane business, a major cash crop of the regime. And this ultimately ignited the coup which forced a part of the Indo-Fijians to migrate to the countries of Australia, UK and USA.

The migration severely affected the Fijian society resulting in the loss of the one-third of academicians, lawyers and other professionals.

  • The present relations

Though, the situation between the communities has relative cooled down a bit from 1988 onwards, still much mixing between them is not expected especially if it comes to forming a romantic relations, e.g. – dating or marriage. Though, the irony is that dating someone from the European community is not faced with hindrances at all.

  • The Culture
  1. Language, attire and religion

The Indo-Fijians have retained much of their cultural and societal norms with them, still. It can be elucidated by the example of the popularity of sarees, a traditional Indian wear, among the female members. The most common greeting in Fiji Hindi, a lingo which evolved with generations of Indians settled in the islands, is not surprisingly Namaste.

The major religion among the community is Hinduism, beside Islam and Christianity. A range of secular festivities are performed by the people like celebration of Diwali, the observation and fasts at the time of Ramadan and last but not least that of the Christmas and the Boxing Day.

The Hindu epics of Ramayana and Mahabharata has established an important position in their lives and is highly revered by them.

The source of entertainment comes mostly from outside Fiji, such as from the Hindi film and music industry. A substantial number of videos and cassettes are readily found in the shops of the common localities.

Other than that many classical dance and music academies are opened by the Indo-Fijians. They take heavy interest in continuing the performance arts and encourage the rest of the members to do as well.

2. Food, Education and Others

Then there is the sector of education, which the elders as well the younger generation take into much consideration. Not a thing to be neglected most of the Indo-Fijians pursue the path of higher degrees.

The Indian food culture also has taken its hold there, with the ‘Roti’ which has become a staple food and custom of only eating their meals with right hands.

Ultimately, it will be interesting to know that like the much of India, the craze of Cricket has also reach its zenith among the common folks of the community. (Input from agencies)

 

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  • sudheer naik

    It is a great sign that Indo-Fijians still preserve there Indian culture,language,attire and religion.It is find that most community is Hinduism rather than Islamic and Christianity among Indo-Fijians

  • Shriya Katoch

    It is interesting that Indo Fijians still preserve their Indian traditional roots .

  • sudheer naik

    It is a great sign that Indo-Fijians still preserve there Indian culture,language,attire and religion.It is find that most community is Hinduism rather than Islamic and Christianity among Indo-Fijians

  • Shriya Katoch

    It is interesting that Indo Fijians still preserve their Indian traditional roots .

Next Story

Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)