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iPhone 11 Takes Apple Ahead of Microsoft in $1-tn Market cap: Report

Apple is in for a bumper festive season sales and the iPhone 11 series -- starting from Rs 58,900 - has registered very strong demand from the consumers in the country

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The pent-up demand for its newly-released iPhone 11 series has made Apple the most valuable company in the US again, ahead of Microsoft with a $1.07 trillion market cap.

Sailing through the US-China trade war that may impact its devices too, Apple stock has reached $236.21 to beat the previous high set just over a year ago.

The news that Chinese and American trade negotiators have reached a preliminary agreement aimed at easing the ongoing trade war between the two nations after holding a new round of high-level talks in Washington, DC, also helped Apple as a proposed 15 per cent tariff looms on $156 billion in Chinese goods, including smartphones and other consumer goods, from December 15.

At the moment, only two US companies — Apple and Microsoft — are in the $1 trillion market cap bracket, with Jeff Bezos-led Amazon inching closer.

Apple shares are about five times higher than they were when Tim Cook became CEO of the company in August 2011, reports Barron’s.

The rally owes partly to a report by the Nikkei Asian Review claiming that Apple is ramping up production of its three iPhone models by as much as 8 million units or 10 per cent of its production.

FILE - Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash.
FILE – Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash. VOA

Apple’s weak rally in Q4 2018 was largely driven by concern over iPhone demand. The tables have turned, and this time Apple is set for a record sales riding on aggressive pricing and attractive discounts in countries like India.

The Cupertino-based iPhone maker is expected to report Q4 results on October 30.

The iPhone 11’s pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart in just three days after the pre-booking was thrown open on September 20.

Also Read: Oracle Ensures Keeping Sensitive Data within Boundaries of India

The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy.

Apple is in for a bumper festive season sales and the iPhone 11 series — starting from Rs 58,900 – has registered very strong demand from the consumers in the country. (IANS)

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Microsoft Announces To Bring Antivirus Software “Defender ATP” To Android, iOS

It recently made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide

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Microsoft
The decision to bring its Defender software to mobile devices reflects Microsoft's growing focus on smartphone products. Pixabay

Microsoft has announced that it will bring its antivirus software Defender Advanced Threat Protection (ATP) to iOS and Android.

“Defender ATP offers preventive protection, post-breach detection and automated investigation and response for Windows and macOS. Today we’re announcing support for Linux and plans for iOS and Android as well,” Ann Johnson, Microsoft Corporate Vice President, Cybersecurity Solutions Group, wrote in a blog post on Thursday.

The product is likely to help businesses prevent malware and phishing attacks, thereby helping employees to guard their usernames and passwords or other account information.

While the Microsoft blog post did not reveal the date or roll out of the product for mobiles, a report in CNBC said that it may be available later this year.

The decision to bring its Defender software to mobile devices reflects Microsoft’s growing focus on smartphone products.

Microsoft
Microsoft has announced that it will bring its antivirus software Defender Advanced Threat Protection (ATP) to iOS and Android. Pixabay

It recently made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide.

“Cybersecurity always comes down to people – good and bad. Our optimism is grounded in our belief in the potential for good people and technology to work in harmony to accomplish amazing things,” Johnson said in the blog post.

ALSO READ: Can AI Beat Humans In Identifying Disease Outbreak? Find it Out Here

“After years of investment and engineering work, the data now shows that Microsoft is delivering on the potential of AI (Artificial Intelligence) to enable defenders to protect data and manage risk across the full breadth of their digital estates,” Johnson added. (IANS)