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iPhone 11 Takes Apple Ahead of Microsoft in $1-tn Market cap: Report

Apple is in for a bumper festive season sales and the iPhone 11 series -- starting from Rs 58,900 - has registered very strong demand from the consumers in the country

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The pent-up demand for its newly-released iPhone 11 series has made Apple the most valuable company in the US again, ahead of Microsoft with a $1.07 trillion market cap.

Sailing through the US-China trade war that may impact its devices too, Apple stock has reached $236.21 to beat the previous high set just over a year ago.

The news that Chinese and American trade negotiators have reached a preliminary agreement aimed at easing the ongoing trade war between the two nations after holding a new round of high-level talks in Washington, DC, also helped Apple as a proposed 15 per cent tariff looms on $156 billion in Chinese goods, including smartphones and other consumer goods, from December 15.

At the moment, only two US companies — Apple and Microsoft — are in the $1 trillion market cap bracket, with Jeff Bezos-led Amazon inching closer.

Apple shares are about five times higher than they were when Tim Cook became CEO of the company in August 2011, reports Barron’s.

The rally owes partly to a report by the Nikkei Asian Review claiming that Apple is ramping up production of its three iPhone models by as much as 8 million units or 10 per cent of its production.

FILE - Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash.
FILE – Microsoft Corp. signage is shown outside the Microsoft Visitor Center in Redmond, Wash. VOA

Apple’s weak rally in Q4 2018 was largely driven by concern over iPhone demand. The tables have turned, and this time Apple is set for a record sales riding on aggressive pricing and attractive discounts in countries like India.

The Cupertino-based iPhone maker is expected to report Q4 results on October 30.

The iPhone 11’s pricing strategy has worked well for the consumers in India too as the devices went out-of-stock at both Amazon India and Flipkart in just three days after the pre-booking was thrown open on September 20.

Also Read: Oracle Ensures Keeping Sensitive Data within Boundaries of India

The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy.

Apple is in for a bumper festive season sales and the iPhone 11 series — starting from Rs 58,900 – has registered very strong demand from the consumers in the country. (IANS)

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Microsoft Pulls Plug On Its Cortana Mobile App For Android and iOS Devices

Microsoft is pulling the plug on its Cortana mobile app for both Android and iOS devices across several countries

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Microsoft
Microsoft is pulling the plug on its Cortana mobile app for both Android and iOS devices in several countries. Pixabay

Microsoft is pulling the plug on its Cortana mobile app for both Android and iOS devices in regions such as the UK, Canada, Australia and several other countries.

Beginning January 31, Microsoft will no longer support the digital assistant app in the above-mentioned countries, it said in three regional support notes.

When asked if the iOS and Android apps will also be shuttered in the US, a Microsoft spokesperson said that in addition to Britain, Australia and Canada, affected markets include China, Germany, India, Mexico and Spain, CNet reported on Saturday.

Microsoft
Microsoft will no longer support the digital assistant app in some countries. Pixabay

Notably, the Cortana app is used to configure settings and update firmware for devices like Microsoft’s Surface Headphones.

Lists, reminders and other content created by way of the iOS or Android app will still be accessible via Cortana on Windows, the company said in its support page.

Also Read- Xiaomi Plans To Unveil All Smartphones Over $285 with 5G Support Soon

“Cortana is an integral part of our broader vision to bring the power of conversational computing and productivity to all our platforms and devices,” a Microsoft spokesperson was quoted as saying by CNet. (IANS)