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iPhone Installed Base Grows Just 2% in Q1 2019

Even as its install base growth is slowing, the iPhone maker hopes to tap into it with a bevy of paid-for-subscription offerings that can bring in revenue

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple iPhone installed base in the US has seen a downward trend for quite some time now and its estimated base saw a dismal growth in the first calendar quarter of 2019, new data Consumer Intelligence Research Partners (CIRP) has said.

The quarter ending March 2019 recorded the US iPhone use base at 193 million units, compared to 189 million units at the end of the December quarter, which translates into just 2 per cent growth quarter-over-quarter (QoQ).

“The US installed base of iPhones continues to plateau. Relative to the most recent quarters, and especially to the past two or three years, slowing unit sales and longer ownership periods mean that the growth in the number of US iPhones has flattened considerably,” Josh Lowitz, CIRP Partner and Co-Founder, said in a statement.

CIRP’s estimated US iPhone installed base is based on estimated global iPhone sales of 39 million, calculated from Apple’s iPhone revenue and average iPhone selling price for the quarter ending in March 2019, according to MacRumors.

Apple, iPhone XR
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

“Of course, 12 per cent growth in a year, after years of much greater growth is still good. However, investors grew accustomed to quarterly growth of 5 per cent or more, and annual growth of almost 20 per cent. This continuing trend prompts investors to wonder if iPhone sales outside of the US will compensate, and places greater pressure on Apple’s determination to sell other products and services to the installed base of iPhone owners,” added Lowitz.

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The Cupertino-based tech giant is emphasising more on services like Apple News+ and Apple Music more than ever now.

Even as its install base growth is slowing, the iPhone maker hopes to tap into it with a bevy of paid-for-subscription offerings that can bring in revenue. (IANS)

Next Story

Upcoming iPhone SE 2 Likely to be Called as ‘iPhone 9’

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020

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Apple, iPhones, launch, stream, Netflix
iPhones are on display at an Apple store in Prince William Country, Virginia. (Photo: Diaa Bekheet) VOA

A new report from Japanese blog Mac Otakara has claimed that the iPhone SE 2 will likely be called the iPhone 9, owing to the fact that it will feature the same chassis as that of the iPhone 8.

The device is expected to feature a 4.7-inch display with bezels along with a faster A13 Bionic chip, 3GB of RAM and could start selling at $399.

According to Apple analyst Ming-Chi Kuo iPhone SE 2 is scheduled to go into mass production in January 2020 and will be launched at the end of March.

The iPhone SE 2 will use a 10-layer Substrate-like PCB (SLP) for its motherboard, the same technology used by the iPhone 11’s version.

Apple, iPhones, launch, stream, Netflix
In this Jan. 9, 2007 file phtoo, Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco. Apple Inc. VOA

This will benefit multiple iPhone suppliers, including Pending Holdings, Xinxing, and AT&S, even though the SLP will be a less expensive component than the one used in the iPhone 11 series of devices.

The iPhone SE 2 will not have the 3D Touch feature, removed from the iPhone 11 by the company. Also, it will use a Touch ID fingerprint reader, not Face ID.

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The phone will have three colour options such as silver, space grey and red.

Earlier Kuo had said, Apple was preparing to release a new iPad Pro, a new MacBook and an augmented reality (AR) headset by the first half of 2020. (IANS)