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iPhone Installed Base Grows Just 2% in Q1 2019

Even as its install base growth is slowing, the iPhone maker hopes to tap into it with a bevy of paid-for-subscription offerings that can bring in revenue

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple iPhone installed base in the US has seen a downward trend for quite some time now and its estimated base saw a dismal growth in the first calendar quarter of 2019, new data Consumer Intelligence Research Partners (CIRP) has said.

The quarter ending March 2019 recorded the US iPhone use base at 193 million units, compared to 189 million units at the end of the December quarter, which translates into just 2 per cent growth quarter-over-quarter (QoQ).

“The US installed base of iPhones continues to plateau. Relative to the most recent quarters, and especially to the past two or three years, slowing unit sales and longer ownership periods mean that the growth in the number of US iPhones has flattened considerably,” Josh Lowitz, CIRP Partner and Co-Founder, said in a statement.

CIRP’s estimated US iPhone installed base is based on estimated global iPhone sales of 39 million, calculated from Apple’s iPhone revenue and average iPhone selling price for the quarter ending in March 2019, according to MacRumors.

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Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

“Of course, 12 per cent growth in a year, after years of much greater growth is still good. However, investors grew accustomed to quarterly growth of 5 per cent or more, and annual growth of almost 20 per cent. This continuing trend prompts investors to wonder if iPhone sales outside of the US will compensate, and places greater pressure on Apple’s determination to sell other products and services to the installed base of iPhone owners,” added Lowitz.

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The Cupertino-based tech giant is emphasising more on services like Apple News+ and Apple Music more than ever now.

Even as its install base growth is slowing, the iPhone maker hopes to tap into it with a bevy of paid-for-subscription offerings that can bring in revenue. (IANS)

Next Story

Apple Releases New Version of its Professional Music Production Software

Apple said that Logic Pro X 10.4.5 has been made available starting Friday as a free update for all existing users

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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Apple on Friday released a new version of Logic Pro X, its professional music production software, with optimisations that take advantage of the power of the new Mac Pro.

Logic Pro X 10.4.5 will now support up to 56 processing threads, allowing pro music producers and film composers to work through demanding music projects with ease, Apple said.

With the new Mac Pro, Logic can now run up to five times the number of real-time plug-ins compared to the previous generation Mac Pro.

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FILE – Apple’s App Store app is seen in Baltimore, MD., March 19, 2018. VOA

The new version of the music production software increases the available track and channel count for all users, now supporting up to 1,000 audio tracks and 1,000 software instrument tracks, providing four times the number of available tracks for productions.

Also Read- Smartphone Growth in Emerging Markets to Continue in 2019: Report

Apple said that Logic Pro X 10.4.5 has been made available starting Friday as a free update for all existing users, and is available on the Mac App Store for Rs 15,500 for new customers. (IANS)