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IPRS and Google Sign Music Licensing Deal For India

YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

Mumbai-based Indian Performing Right Society Limited (IPRS) that represents composers, lyricists and music publishers on Tuesday granted a license to Google to utilise the group members work in India across Google-owned YouTube and related services.

“The IPRS-Google agreement is a historic milestone for Indian authors and music composers as well as music publishers. I congratulate and thank Google for backing Indian artistes, music publishers and the creative fraternity in such a strong way in India,” lyricist and scriptwriter Javed Akhtar, Chairman of IPRS, said in a statement.

YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users, Akhtar added.

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According to Christophe Muller, Global Head of Music Licensing, YouTube, this is yet another step in YouTube’s ongoing commitment to ensure that writers, composers and publishers continue to be paid fairly.

“We’re pleased to have reached this important agreement with IPRS that will bring more value to songwriters and artists, and deliver an incredible experience to music fans in India,” said Muller. (IANS)

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Most Hated Task by Professionals in India is Data Entry: Report

88% Indians believe bots should be used for admin work

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Eighty-eight per cent of people in India believe that humans shouldn't be carrying out repetitive admin tasks if they can be done by bots. Pixabay

Eighty-eight per cent of people in India believe that humans shouldn’t be carrying out repetitive admin tasks if they can be automated and this could be a better way to make use of technology, a new report said on Tuesday.

The Automation Anywhere — a global leader in Robotic Process Automation (RPA) surveyed more than 10,000 office workers and revealed that on an average they spend more than three hours a day on manual, repetitive computer tasks which are not part of their primary job.

The research, conducted by OnePoll, investigated the time spent on and attitudes towards manual, repetitive digital administration tasks in the modern enterprise.

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Workers in India can focus on higher value tasks if the mundane repetitive tasks can be automated and be completed by bots. Pixabay

“As per the report, the most hated task for Indian professionals is Data Entry. Close to 80 per cent of the participants in India believe that admin work is an obstacle for them to do their main job,” said Milan Sheth, Executive Vice President India, Middle East and Africa, Automation Anywhere.

“Workers can focus on higher value tasks if the mundane repetitive tasks can be automated,” Sheth added.

New data shows that nearly half of workers surveyed who expressed an opinion find digital administration boring (47 per cent) and a poor use of their skills (48 per cent), while the majority say it gets in the way of doing their main job (51 per cent overall, rising to 80 per cent in India) and reduces their overall productivity (64 per cent).

According to the survey, Over half (52 per cent) of millennial respondents felt that they could be more productive if they had less administrative tasks to complete, slightly higher than the average at 48 per cent.

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The study also revealed that nearly half (49 per cent) of those surveyed say that simple digital administrative tasks often prevent them from leaving the office on time, 60 per cent of the Indian participants believe the same, indicating it’s impacting their personal lives. (IANS)