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Rally for Rivers Campaign is organised by Isha Foundation. Wikimedia
  • The Rally for Rivers Campaign is an initiative of Isha Foundation, headed by Sadhguru
  • It is a campaign about the rivers of the country and the need for water protection and security
  • The Isha Foundation has laid out a Comprehensive River Rejuvenation plan to reform the state of rivers in India

July 28, 2017: The Isha Foundation, headed by Sadhguru, is organizing the Rally for Rivers Campaign. The initiative is formulated as an effort to raise awareness.

As Sadhguru had said about the campaign, “This is not a protest. This is not an agitation. This is a campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally For Rivers.”


Unlike other movements, the Rally for Rivers is not to question or complain. Rather, it offers solutions. The Isha Foundation has designed a Comprehensive River Rejuvenation plan to restore the depleting rivers.

The Indian Rivers are going into depletion. The perineal rivers have become seasonal. The River Ganga has been named as one of the world’s most endangered river. Important rivers like Krishna, Kaveri, Narmada have stopped making it till the sea for four months. Every major river in India has undergone reduced water levels.

According to the estimations by researchers at Isha Foundation; by 2030, only 50% water will be available for our survival. Further, 25% of India is becoming desert. As compared to 1947, we have about 75% lesser water per person available today.

Thus arises a need for awareness and solutions. Isha Foundation has formulated a Comprehensive River Rejuvenation plan for river restorations. One of the solutions offered; planting tree covers. Tree covers should be created for a stretch of one kilometer on either side of the full river. For a tributary, the stretch is for half a kilometer.

To revitalize rivers, government owned land along the river banks will create and maintain native forest trees. On a private farm land, however, organic fruit cultivation shall take place.

ALSO READ: Swaraj India launches a unique campaign asking people to blow Whistle whenever they see anything Wrong happening around them

As the campaign explains, the need for a state as well as central government to be on the same page is vital to the success of the campaign. Rivers fall under the concurrent list, that is, the jurisdiction of both state as well as centre. Thus, any policy designed must be acknowledged equally by the both for effectiveness.

Additionally, for creating awareness, Sadhguru has himself planned a travel from Kanyakumari to Delhi. He aims to create as much awareness so that grass-root level support is provided to the campaign and its associated policies.

The campaign will begin from Isha Yoga Centre in Coimbatore on 3rd September and after more than ten stops end at Delhi on 2nd October. A total of 13 states are to be covered, in which 21 major cities are part of the campaign. Sadhguru has taken upon himself to cover the entire stretch of a total 6560 kms.

The organizers have made sure that the event is fun and entertaining for a maximum number of people to show up. Along the way and all the major stops, celebrations will be seen. Events like cultural fests, musical concerts, nukad natak, paintings and handicrafts, and public sessions have been organized by the Isha Foundation. Also, all the stakeholders of policies as well as rivers are cordially invited to learn and discuss more. Journalists, Corporate people, politicians, villagers, farmers and many more are expected to turn up at the event and contribute in whatever way they can.

The success of the Rally for Rivers campaign depends mostly on people’s support and encouragement to the cause. The campaign can be joined online.

– Prepared by Saksham Narula of NewsGram. Twitter: @Saksham2394


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