China-based Transsion Holdings’ itel Mobile on Tuesday launched its first dual rear camera smartphone “A62” in India for Rs 7,499.
The latest addition to the company’s line-up of 4G smartphones comes with face unlock, fingerprint sensor, bike mode and dual rear camera set-up.
The smartphone is equipped with a 5MP selfie camera with flash and 13.0MP+VGA dual rear-camera.
“Camera on a phone has seen maximum innovations and improvements. With this insight, we have launched our first dual rear camera smartphone — ‘A62’, with full screen and multiple value added features,” Goldee Patnaik, Head of Marketing, itel Business Unit, said in a statement.
One in every three smartphone user shops through m-commerce platforms in India and Flipkart and Amazon India are emerging as leading platforms while Club Factory is growing fast as an alternative, said a new survey on Wednesday.
According to market research firm techARC, the survey was conducted online with 500 users. The demographics selected was of age group of 18 and above, who owned a smartphone for more than a year.
“While Flipkart and Amazon lead as the most engaged platforms, new entrant Club Factory is growing up fast among Challengers. The other platforms are not able to garner much attention, primarily due to their limited offerings which makes them as niche m-commerce platforms,” Faisal Kawoosa, Founder and Chief Analyst, techARC, said in a statement.
Urban locations are leading in m-Commerce with 34.8 per cent users having shopped over these platforms, but rural is also catching up fast as 30.3 per cent of users in the rural areas have purchased a product using m-commerce.
The trend of “casual” m-commerce is not high on mature platforms. Users are repetitively buying from credible m-commerce platforms. For leaders like Flipkart and Amazon, casual shoppers were just under 15 per cent.
Eighty nine per cent of users install the m-commerce apps of their choice through the respective app stores of the smartphones they use. Only 5 per cent discover a platform pre-installed on their Smartphones.
The market is almost evenly spread between shoppers buying regularly once in a month, users purchasing on need basis and buyers triggered by offers and promotions. This is a major shift in the motivation for buying online where offers and discounts are not the only triggers. (IANS)