Tuesday, August 4, 2020
Home India Audio Equipment Maker JBL Aims to Grow 200% in India in 2019

Audio Equipment Maker JBL Aims to Grow 200% in India in 2019

The company said it would also focus towards voice-enabled platforms, without revealing much details

Enough of Bose, Beats or Sennheiser. Audio equipment maker JBL by HARMAN, owned by South Korean tech major Samsung Electronics, is aiming big to expand its footprint in the Indian audio market that is forecast to grow over 15 per cent in 2019.

JBL forayed into the e-commerce sector in August last year by launching its online store. The company is now working towards expanding its retail presence.

The company’s online brand store sells the entire range of consumer products — from headphones and Bluetooth speakers to home and multimedia solutions.

“We will double up on our revenue and will grow by 200 per cent this year in India,” Sumit Chauhan, Vice President, Lifestyle Audio Division at HARMAN India, told IANS.

“You will see that the audio segment in the category that we deal in — headphones, smart audio and connected homes — is slated to grow somewhere around 12-14 per cent. In India, the market is slightly better, growing at 16 per cent against the global forecast,” he added, quoting market research firm Forrester.

The company is also working towards entering the smaller towns. “There is positive expansion happening in the tier III and IV cities. Whether you take data from online players like Amazon and Flipkart, or from offline players like Croma and Reliance, both will tell you that much of their growth in 2019-20 is expected to come from Tier III and Tier IV cities,” Chauhan noted.

Also Read- IoT in Healthcare at Serious Cyber Attack Risk, Say Experts

“We are probably the only brand in India where our business split is 50:50. Most of the other brands are skewed, either towards offline or towards online,” added Chauhan.

As part of its strategy to increase penetration into the Indian market, JBL by HARMAN is also working towards collaborating with sports and music brands.

“Under Armour is the fastest-growing fitness brand and has just been launched in India. We are very closely associated with them at global level and will try and bring that synergy here.

“We have co-branded products which are branded as Under Armour and JBL. We would bring those products into India and market them aggressively,” added Chauhan.

The company said it would also focus towards voice-enabled platforms, without revealing much details.

“We have a close relationship with Google on the Assistant side, with Amazon on the Alexa side and with Microsoft on the Cortana side. This would be a key focus in the future,” Chauhan said. (IANS)

STAY CONNECTED

18,966FansLike
362FollowersFollow
1,782FollowersFollow

Most Popular

2 US Astronauts Return Back From International Space Station

Two U.S. astronauts returned to Earth on Sunday, splashing safely into the Gulf of Mexico after a two-month mission to the International Space Station...

Making Ayodhya Railway Station A Replica of Ram Temple

When people arrive in Ayodhya in the coming months, they will get a glimpse of the grand Ram temple before they actually visit the...

10 Things People with Drug Problem Don’t Want to Hear from You

Drug addiction is a very sensitive issue that no one wants to be associated with. Most people who became addicts started it as a...

386M Databases From 18 Companies Stolen

A hacker/hacking group known as ShinyHunters flooded a hacker forum with 386 million user records stolen from 18 companies. According to BleepingComputer, ShinyHunters last week...

‘Unfixable Vulnerability’ Found in Apple’s Secure Enclave Chip puts Users’ Data at Risk

A new exploit has allegedly been found in Apple's Secure Enclave chip putting the data of iPhone, iPad, Mac users at risk. Chinese hackers from...

Amitabh Bachchan Shares Emotions After Covid Recovery, Raksha Bandhan Plans

Cine icon Amitabh Bachchan has said it is heartening to be back home from hospital after his Covid recovery. He has also revealed his...

Volcanic Eruptions Responsible for Cooling of Earth: Researchers

Analysis of sediment found in a central Texas cave in the US shows volcanic eruptions responsible for the cooling of the Earth around 13,000...

Entertainment Industry has Made us Whatever we are: Ravi Dubey

Actor Ravi Dubey says it is not easy for television actors to make it big in Bollywood. "It's not easy, because there are times certain...

Recent Comments