The 2018 is witnessing some new trends in jewellery and the re-imagination of some of the trends of yore. From boldness, juxtaposition of colours, asymmetrical shapes to trapped and protected gemstones, experts suggest some trends for this year.
Venkatesh S., lead designer at BlueStone.com, enlists some of the most prominent trends that one can expect in the months to come.
* Bold statement jewellery: It is the most prominent trend especially so far as earrings and choker neck pieces are concerned.
* Trapped and protected gemstones trend: Typically, gemstones are set in jewellery using traditional setting styles such as prongs. This year, the industry redefines gemstone settings in jewellery by using a halo of precious colortones and mesh to hold the gemstones within the piece. An innovation in jewellery that challenges the classics.
* Bold statement jewellery incorporating discs: Statement studs and eardrops, and choker neckpieces incorporating discs in various sizes and metals such as gold and rose gold, are likely to be the hottest interpretation of this trend, straight off the runway!
* Frills and ruffles: The hottest trend in apparel will be translated to jewellery as well. This trend does not necessarily translate to huge pieces. Subtle but powerful ruffle jewellery pieces can make as big a statement as huge pieces.
Farah Khan Ali, CEO, Creative Director, Farah Khan Fine Jewellery too have some trends to share.
* Juxtapose of colour: Fascination for colours is stronger ever. We predict an exotic style of bringing eclectic palette together with interesting silhouettes.
* Asymmetry and mis-match: The trend of asymmetry is a freedom to mix and match.
* Fluidity: Fluid forms with volume in surfaces would be dominant. Clean and contemporary shapes and silhouettes will be popular. BollywoodCountry
“In this crisis, there is a stage of impact to revival. Currently we are in the impact stage which we are working towards sustenance. By the second half of the year, we will be in a stage of revival and slowly move towards recovering business,” states Sachin Jain, President of Forevermark India.
Jain, is a passionate business driver whose clarity of vision has carried various companies through rapid and abiding growth. With a career spanning 17 years at luxury goods and retail companies, he effortlessly juggles between multiple responsibilities whilst spearheading the business affairs of the brand.
IANSlife caught up with the “entrepreneur at heart” at STIMULUS 2020.
Q Luxury is said to be recession proof, do you think the economic slowdown will affect jewellery, especially the diamond segment?
Jain: We are currently in a very unique situation where different consumers are impacted in a variety of ways. There is a certain set of consumers who are not economically affected at all during this time. I don’t believe luxury is recession proof, but since diamonds hold a meaningfulness of genuine love and promise, the jewellery sector may be at an advantage during this time. All sectors may take time to recover in this economic situation but with the strong value a diamond holds, jewellery will see a faster recovery.
Q. Forevermark has many different collections catering to different needs; do you think post the lockdown we will witness desperate buying like in China?
Jain: In China the consumption patterns are very different. It is a high consumption market where saving is close to negative. Economically India is very different where there is no crazy consumption. For Indian consumers, saving is very important. This lockdown has taught people to be resilient just like a diamond. Post lockdown, consumers will be conservative in their spending patterns. I believe brands that are sustainable and who hold a true meaning in one’s life will survive.
Q. The wedding season might be one of the worst hit, do you feel when it comes to jewellery for weddings in India people will continue to spend as they did pre-COVID-19?
Jain: There are two segments of wedding shoppers, one the Bridal & Trousseau customers who will continue to purchase jewellery based on traditional sentiments but simplicity and classic products will be sought after which hold a feeling of gratitude. Opulence during this time will be avoided.
The second set of consumers in this category is the ones who purchase for celebratory reasons and may hold back due to the current situation.
Q. Prices for gold have seen an all time high, can we expect to see the curve flattening in this case too?
Jain: Gold prices are a function of the global economic situation. In the past we have seen that in a fragile economy, gold tends to be much stronger.
Q. Most brands are focusing on digital marketing during this period of lockdown; does the brand plan to take forward any customer engagement initiatives?
Jain: We believe in staying connected to our consumers through the digital space through simple messaging reflecting the current scenario. We also have taken some of our offline events like Diamond master classes online to our consumers through Instagram and other platforms which resulted in very positive responses from the participants.
Q. Forevermark retails through established jewellery partners, does this help cushion the impact of COVID-19 crisis on the brand, considering you don’t have overheads like rentals and retail stores?
Jain: We work very closely with our partners. While the business model may be different, we share our partner retailer costs. We have a deep rooted relationship with our partners and will help them bring back the customers once things settle.
Q. Brand ambassadors and social media influencers a thing of the past in the post COVID-19 era?
Jain: The concept of brand ambassadors has been diluting over the years as influencers endorse various products. We, at Forevermark feel that the qualities of a diamond represent itself well enough and therefore is the true ambassador for its category.
Q. Lastly as a brand what measures will you be take to ensure things go back to normal, or will it be a new normal for Forevermark?
Jain: In this crisis, there is a stage of impact to revival. Currently we are in the ï¿½impact’ stage which we are working towards sustenance. By the second half of the year, we will be in a stage of revival and slowly move towards recovering business.
STIMULUS 2020was a one of kind webinar encompassing 70 speakers across 14 panel discussions. Organised by The Global Luxury Group, Crosshairs Communications (PR Partner) & WIN (Women Inspiring Network – Content Partner), it is designed to cut through the volume of rhetoric and despair surrounding the current COVID-19 scenario, which has declared the market slow-moving or outright stagnant. The aim being to connect with strategists, business owners and executives in order to canvas possibilities and new ideas in media, luxury, lifestyle, leadership and other industries. (IANS)
While diamond engagement rings remain the most popular pick for proposals, there’s a huge range of alternative stones available that offer both an alternative look, and often, a significantly lower price. More and more couples look to stand out from the crowd with a colored gemstone ring, a uniquely beautiful expression of their love.
Many brides and grooms will still prefer to splash out on a super-sparkly diamond, and that’s fine. However, did you know that the custom for a diamond engagement ring has only been around since the 1930s? Yes, the now-ubiquitous diamond engagement ring came about that time, thanks to an advertising campaign by famed jeweler de Beers.
If you don’t want to follow the crowd, here are our favorite alternatives to a diamond ring. Visit https://jewelrylab.co/ for more information.
Long associated with royalty, the most famous sapphire engagement ring in the world is that of Catherine, Duchess of Cambridge. The ring previously belonged to her late mother-in-law Diana, Princess of Wales.
While sapphire engagement rings have always been a fantastic alternative to diamonds, Catherine’s ring led to an explosion of copycat rings on the market and saw sapphires take a huge leap up the popularity scale. Hers is blue, as are most sapphire rings, but sapphires also come in pink, white, green, and even yellow.
Often referred to as the ‘jewel of kings,’ emeralds are less popular for engagement rings than they used to be, but are still a stunning choice. Available in a wide range of shades of green, they’re pretty hardy and seriously luxurious.
That said, an emerald engagement ring does require a bit of TLC. The average emerald has a lot of inclusions
(other materials such as gas bubbles trapped in the stone) that make the stone unique, but can leave it less durable. Clean with care and ask your jeweler for advice.
Rubies are the fourth of the four precious stones and are a very popular pick for engagement rings due to their stunning red color that’s sure to stand out on your hand. Rubies are also extremely hardy, sitting just below diamond in the overall hardness rankings, so they are a great diamond alternative for busy folks who worry about scratches.
Like sapphires, rubies are a variety of corundum. In fact, they’re the only variety of corundum not considered to be a sapphire. As with all other gemstones, their color and clarity can vary, and this will be reflected in the price, but the long-standing association of red as the ‘color of love’ means it’s likely to stay popular for a long time.
If you’re looking for the beautiful red tone of ruby, but need a more budget-friendly option, try garnet. Hugely popular with people who want an antique-looking ring, a garnet will give you the deep red stone you’re looking for without breaking the bank.
Garnets also come in several other colors, with the rarest green garnets especially sought-after. You can also go for garnet in orange, pink, peach, and purple.
A pretty pale pink stone that looks seriously romantic, morganite, in its crystal form, is associated with attracting love into your life. What better pick for an engagement ring?
The pink form of beryl, morganite ranges from peachier pinks to purplish in color, but is always pastel, almost translucent, making it perfect for a soft and romantic finish. Though it’s from the same gemstone family as the emerald, morganite is much less likely to contain inclusions, and therefore, less prone to fractures or breakage.
As with many other gemstones, morganite can range from reasonably cheap to seriously expensive, so ask around and make sure you’re getting the best quality for your budget.
Most commonly associated with the color black, onyx is actually available in a variety of colors. It’s a banded stone, with bands ranging from white to black and pretty much every color in between.
Black is the most popular color for onyx jewelry, and certainly, the top pick for engagement rings: timeless and yet subversive. It’s a unique and stylish pick that will definitely stand out.
Perhaps a better fit for traditional and antique-style engagement rings, pearls have a timeless feel that explains their enduring popularity. A great choice for a bride who loves chic, simple elegance, pearls come in a range of types and styles. You can even get black ones!
The main thing to be aware of when selecting a pearl engagement ring is that the stone is quite soft (it’s made from calcium carbonate), so they tend to scratch easily and may need to be replaced. It’s definitely one for brides who don’t mind taking their ring off to wash the dishes, or who plan to wear it only occasionally.
Named for the part of the world where it was first discovered, it’s estimated that there are only 30 years of tanzanites left in the world. If you want a tanzanite engagement ring, now is the time!
Tanzanite is a reasonably new stone, only discovered in the 1960s, and has a stunning blue-purple tone that’s unlike any other. The perfect choice for your one and only!
A purple stone, amethysts are rarely seen in engagement rings, but look stunning with the right cut and setting. From the quartz family of stone, amethysts come in a range of shades, from palest lavender to deepest royal purple, and are pretty hardy and difficult to scratch.
Did you know that in its pure form, the topaz is actually clear and colorless? We didn’t either, but that’s because all the topaz we’ve ever seen has been colorful. These dazzling stones come in blue, red, green, pink, and orange, to name just a few.But then, it’s actually imperfections in a clear stone that creates this unique range of colors, which makes topaz a quirky and unique choice for any engagement ring. The imperfections can be a great talking point, too!
[Disclaimer: The article published above promotes links of commercial interests.]
From causing mild irritation to severe redness and rashes, wearing jewellry during hot summer months, often spells disaster for your skin. This is a lifestyle article
“Soaps, lotion and dead skin stuck in the crevasses of your jewellery when combined with summer sweat creates an environment wherein bacteria grows which could potentially irritate your skin,”Abhishek Rastogi, Head of Design, Jewellery Division, Titan Company Limited told IANSlife.
As per Leshna Shah, founder and chief creative director of Irasva, a fine jewellery destination, says allergies affect nearly 10 percent of the population. But, having a jewellery rash or an allergy does not mean you need to stop wearing your favorite rings, earrings or other baubles.
Keeping the area dry is key. Bracelets and rings can cause a rash soon after washing your hand, if you fail to completely dry them. Keeping your hands and jewellery dry isn’t a foolproof plan, but it can helps prevent rashes.
Another trick is to have your jewellery plated. If a good piece of jewellery which you wear daily, such as your wedding ring, causes a reaction, ask a jeweler to have it plated in a metal which is less allergy prone like as platinum. Keep your jewellery clean and tarnish free. Also, wearing jewellery for shorter lengths of time helps.
According to Ketan Chokshi, Co-owner of Narayan Jewellers, if your jewellery is made of gem stones and precious diamonds, it is advisable to take it to your jeweller for cleaning in order to prevent damage to the stones.
Avoid moisture and soap. Switch to a mild soap with minimal chemicals as the chances of developing bacteria on your jewellery is less in this case. Always keep a hypoallergenic cream with and apply it often. However, if your skin is sensitive, a cream-based moisturiser helps in preventing skin rashes.
“One should definitely avoid all kinds of artificial jewellery as it may contain high levels of reactive metals like nickel, copper and zinc which can not only give one allergic rashes especially during the summers, but are also toxic for the body.”
“Gold and Platinum are inert, and silver is relatively inert so this trio should be your best bet for jewellery. However when buying gold one has to be very cautious of buying Nickel-Safe-Gold only, as nickel is one of the most common causes of itchy allergic rash that develops particularly on ears, neck, wrists and fingers. So always buy gold jewellery from reputed and trusted brands only,” Rastogi suggested. (IANS)