Wednesday, December 2, 2020
Home Business Jewelry Sellers Gear Up on Dhanteras in spite of Pandemic

Jewelry Sellers Gear Up on Dhanteras in spite of Pandemic

A turnaround in the jewelry business during Dhanteras was expected

It is Dhanteras-Diwali time and the jewelry stores in Kolkata geared up on Friday showcasing their best deals for customers.

The shop owners were apprehensive this year, in the wake of the ongoing Coronavirus pandemic, whether the customers will throng this year on an auspicious day as the country is expected to be hit by an economic slowdown in the months to come.

Follow NewsGram on Twitter to stay updated about the World news.

“The response has been really good as compared to June to September when the business virtually came to an almost standstill. We hardly sold anything. There was a hint of a turnaround during Durga Puja. Things are finally looking hopeful during Dhanteras and Diwali,” said Bernard Samson Francis of Tanishq at Gariahat.

He said they never expected this response. “People are buying as the price of the yellow metal has also gone down a bit now, as compared to a few months ago,” he added.

Dhanteras
The volume of jewelry purchased is less than in previous years due to a significant rise in the price of gold and silver over the past year. Pinterest

Dhanteras is a major Hindu festival that marks the beginning of Diwali celebrations. The word ‘Dhan’ translates to wealth. And on this day the God and Goddess of wealth, Lord Kubera and Goddess Laxmi are worshipped by Hindus.

Want to read more in Hindi? Checkout: मुंबई की सफलता का राज अच्छे खिलाड़ियों का मजबूत कोर ग्रुप : द्रविड़

It is believed that it was on this day that Goddess Laxmi emerged from the ocean when it was being churned (Samudra Manthan) with a pot of gold and wealth.

According to the calendar, Dhanteras started on Thursday night and would last till Friday evening. Buying gold on Dhanteras is an age-old tradition. Many people believe it is auspicious to buy some jewelry, even a small token item during Dhanteras.

ALSO READ: PUBG Makes A Comeback In Indian Market

Sources said that the volume of jewelry purchased is less than in previous years due to a significant rise in the price of gold and silver over the past year. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Chinese Spacecraft To Bring Lunar Soil From Moon

China's Chang'e-5 mission, intended to bring back around 2 kg of lunar soil and rocks to the earth, touched down on the Moon on...

America’s Favorite Snacks Invented By US Military

From instant coffee to Cheetos, packaged cookies, and energy bars, the U.S. military helped invent many of the snacks Americans love to eat. The effort...

COVID Pandemic Obstructed Global Fight Against AIDS

Tuesday is World AIDS Day, with organizations around the world highlighting the need to support those living with and affected by HIV, the virus...

Focus on Having Healthy Heart To Face COVID

Amid the rising cases of Covid-19 in Delhi-NCR, health experts on Tuesday stressed that along with a focus on overall health, taking special care...

Enchanting Tale On Impact of Social Media

This is among the first books to explore the psychological impact of social media, especially Instagram. Garv Roy Gill and Yahvi Kothari meet by chance...

Book on Range of Issues in India By Ram Madhav

For the last few decades, Ram Madhav, formerly the national General Secretary of the Bharatiya Janata Party (BJP), has been observing and participating in...

Short Film Based On Digital Detox Streaming On OTT

Signal, a short film that highlights how digital detox is the need of the hour, has now dropped on OTT. The 32-minute film revolves...

LVB Write-off To Hurt Investor Sentiments of Smaller Banks

The write-off of Lakshmi Vilas Bank's (LVB) debt is likely to hurt investor sentiment toward lower-rated and smaller Indian banks, which would push up...

Recent Comments