Reliance Jio continued to increase its subscriber base in December as other major telecom operators Vodafone Idea and Bharti Airtel lost users during the period, data released by the Telecom Regulatory Authority of India (TRAI) showed on Wednesday.
Reliance Jio added 85.6 lakh subscribers during the month under review, taking its total subscriber base to 28.01 crore.
“Total wireless subscribers (GSM, CDMA and LTE) increased from 1,171.76 million (117.17 crore) at the end of November 2018 to 1,176.00 million (117.6 crore) at the end of December 2018, thereby registering a monthly growth rate of 0.36 per cent,” TRAI said in a statement.
Vodafone Idea, the largest telecom operator in terms of subscribers, lost around 23.32 lakh subscriptions and its base by December-end stood at 41.87 crore.
In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Now, what if you could invest a dollar today, and earn $42 in return as ROI for an investment. Would you be interested? This is the promise of email marketing for small, medium, and large businesses alike. And, if you haven’t paid any attention to this great marketing tool yet, you need to start immediately. According to a website named Statista, in 2018, over 281 billion emails were sent daily. Moreover, the number is expected to touch 347 billion by 2022.
Go on reading to find out how email marketing can work wonders for your business.
Email marketing is Simple and Effective
There are many digital marketing channels out there for your business. These include SEO, AdWords, content marketing, among others. Among these, email marketing is the simplest technique, which will be easy for your consumers to use and for staff members alike. Moreover, emails can be used both as a form of a formal and professional communication as opposed to something like social media. Hence, you can get straight to the point about your services and products, and present them in your own words. On the other hand, social media requires businesses to play a ball-game that essentially caters to social engagement. This is why email marketing continues to be the go-to medium to distribute content for marketers globally.
Email marketing is a Low-Cost Investment
Thanks to the simplicity of using emails, it promises to be the most low-cost investment in marketing. If you are a business owner, you will have consumers with email IDs, as well as your staff members who have knowledge of how to use different email clients on their phones, as well as PCs. On the other hand, for Search Engine Optimization, businesses require know-how of how Google search engine works. Moreover, for SEO, you will need to hire SEO managers and web designers. On the other hand, as a business owner, you can engage in email marketing all by yourself with the help of online tools like Mailchimp, Campaign Monitor, etc. These tools can be availed for as little as $10 per month. Furthermore, you can invest in professional email templates for as little as $49.
The email works on click-based interactivity. Once the users click on the CTA “Click here to get it”, they will be shown a basket with four Easter eggs. Clicking on each of these eggs will display a unique positive note to create good Easter vibes.
Email marketing helps in Brand Building
Brand building is a key concern for every business. So how do you channel your marketing efforts in the right direction in order to build your brand? Email marketing can be a vital aspect in brand building. While emails are a great way to welcome subscribers, nurture leads, build trust and engage them, they help to build your brand image.
A consistent template (with consistent brand colors), personality, and voice in emails can help to build your brand. Most businesses collect emails with the consent of their customers, so email marketing gives credence to your marketing campaign and your brand in general. Emails help in establishing authority and building strong relationships with subscribers.
Look at how Grammarly maintains a brand consistency in its emails with the template and colors:
It delivers the Best ROI
Email marketing is one of the best ways to directly connect with consumers. So, when this is set up right, it can help deliver an astonishing ROI as compared to other marketing channels.
For every $1 spent, email marketing generates $38 in ROI.
But to get this astonishing ROI, businesses need to:
Better understand how email marketing metrics work. You need to be measuring the KPIs that help to keep your brand in the good books of your subscribers and email clients.
Start measuring your email marketing ROI in the form of revenue generated by subscribers that click though and convert.
Look for high absolute returns instead of just a high ROI.
You can set Measurable Goals
Email marketing also remains extremely popular as it provides businesses with concrete ways to achieve their marketing goals. For example, with email marketing automation tools and HTML email templates, you can measure the open rate, click-through rate, and bounce rate among others. This is ideal for businesses who are planning to launch special campaigns on events like the Memorial Day, Mother’s day, and capture the spirit of priceless moments for customers. If you organize an email campaign through automation tools, you will get access to a similar looking dashboard below.
You can send targeted emails with relevant content
In email marketing, you can segment your subscribers into separate lists based on the data you have- demographic and behavioral. This way you can send each subscriber a tailored email message that resonates with them. According to Campaign Monitor, marketers who send segmented campaigns have observed a 760% increase in revenue. The same report also states that emails with subject lines having the recipient’s name in them are 26% more likely to be opened.
Take a look at this personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can segment better and send only that content which the subscriber is interested in.
Email marketing continues to be a backbone for marketers globally. However, it may also be a challenging minefield for new businesses. If you are experiencing problems with email designs, templates, lack of internal resources, consider contacting our team at Email Uplers.
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and Custom Mailchimp Templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]
[Disclaimer: The article published above promotes links of commercial interests.]
After signing a massive $5.7 billion deal with Facebook, Reliance Industries latest venture to expand into the retail market, JioMart, has reportedly gone live with its official WhatsApp number.
According to media reports, JioMart is currently available in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan currently. However, the service is expected to be rolled out in rest of the country soon.
To order from JioMart, one simply need to add JioMart’s WhatsApp number 88500 08000 on their phones, and then JioMart will send a link to the user’s Whatsapp chat window which is valid for 30 minutes.
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By clicking on the link, the user will be directed to a new page where he/she has to fill his address and phone number. After filling out the necessary information, JioMart would show the customer a catalogue of all the available items.
Once placed, the order will be relayed to the local kirana store, along with the details of the customer. The customer on the other end, would receive the name of the kirana store to which the order has been dispatched, receiving the notification with the order and the kirana/JioMart store details on his number.
Through the kiryana stores, Reliance is also planning to sell its own private labels under brand names such as Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz and Home One.
Mukesh Ambani, Chairman and Managing Director, Reliance Industries Limited (RIL) has said that in the near future, JioMart and Whatsapp will empower nearly 3 crore small Indian Kirana shops to digitally transact with every customer in their neighbourhood. “This means all of you can order and get faster delivery of day-to-day items, from nearby local shops,” Ambani said in a video message as he announced the Facebook partnership with Jio last week.