Reliance Jio continued its onward march in July adding the highest number of subscribers during the month, while the other major market players, Airtel and Vodafone Idea eroded their subscriber base.
Jio added 85.39 lakh customers in July to take its total subscriber base to 33.97 crore, data released by the Telecom Regulatory Authority of India (TRAI) said on Wednesday.
Vodafone Idea, the largest telecom operator in terms of subscribers and revenue, lost 33.90 lakh subscribers and its total tally at the end of July stood at just over 38 crore.
Bharti Airtel lost 25.8 lakh subscription to pull its subscriber base down to 32.85 crore, the data showed.
State-run BSNL, however, added 2.88 lakh users in July, taking its total base to 11.64 crore. Total number of wireless subscribers stood at 116.83 crore with a net addition of 28.53 lakh users, the TRAI data showed.
“Total wireless subscribers (GSM, CDMA and LTE) increased from 1,165.46 million at the end of June 2019 to 1,168.31 million at the end of July 2019, thereby registering a monthly growth rate of 0.24 per cent.
“Wireless subscription in urban areas increased from 657.27 million at the end of June 2019 to 659.87 million at the end of July 2019 and wireless subscription in rural areas increased from 508.19 million at the end of June 2019 to 508.45 million at the end of July 2019,” it said.
Monthly growth rates of urban and rural wireless subscription were 0.40 per cent and 0.05 per cent respectively. (IANS)
In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Now, what if you could invest a dollar today, and earn $42 in return as ROI for an investment. Would you be interested? This is the promise of email marketing for small, medium, and large businesses alike. And, if you haven’t paid any attention to this great marketing tool yet, you need to start immediately. According to a website named Statista, in 2018, over 281 billion emails were sent daily. Moreover, the number is expected to touch 347 billion by 2022.
Go on reading to find out how email marketing can work wonders for your business.
Email marketing is Simple and Effective
There are many digital marketing channels out there for your business. These include SEO, AdWords, content marketing, among others. Among these, email marketing is the simplest technique, which will be easy for your consumers to use and for staff members alike. Moreover, emails can be used both as a form of a formal and professional communication as opposed to something like social media. Hence, you can get straight to the point about your services and products, and present them in your own words. On the other hand, social media requires businesses to play a ball-game that essentially caters to social engagement. This is why email marketing continues to be the go-to medium to distribute content for marketers globally.
Email marketing is a Low-Cost Investment
Thanks to the simplicity of using emails, it promises to be the most low-cost investment in marketing. If you are a business owner, you will have consumers with email IDs, as well as your staff members who have knowledge of how to use different email clients on their phones, as well as PCs. On the other hand, for Search Engine Optimization, businesses require know-how of how Google search engine works. Moreover, for SEO, you will need to hire SEO managers and web designers. On the other hand, as a business owner, you can engage in email marketing all by yourself with the help of online tools like Mailchimp, Campaign Monitor, etc. These tools can be availed for as little as $10 per month. Furthermore, you can invest in professional email templates for as little as $49.
The email works on click-based interactivity. Once the users click on the CTA “Click here to get it”, they will be shown a basket with four Easter eggs. Clicking on each of these eggs will display a unique positive note to create good Easter vibes.
Email marketing helps in Brand Building
Brand building is a key concern for every business. So how do you channel your marketing efforts in the right direction in order to build your brand? Email marketing can be a vital aspect in brand building. While emails are a great way to welcome subscribers, nurture leads, build trust and engage them, they help to build your brand image.
A consistent template (with consistent brand colors), personality, and voice in emails can help to build your brand. Most businesses collect emails with the consent of their customers, so email marketing gives credence to your marketing campaign and your brand in general. Emails help in establishing authority and building strong relationships with subscribers.
Look at how Grammarly maintains a brand consistency in its emails with the template and colors:
It delivers the Best ROI
Email marketing is one of the best ways to directly connect with consumers. So, when this is set up right, it can help deliver an astonishing ROI as compared to other marketing channels.
For every $1 spent, email marketing generates $38 in ROI.
But to get this astonishing ROI, businesses need to:
Better understand how email marketing metrics work. You need to be measuring the KPIs that help to keep your brand in the good books of your subscribers and email clients.
Start measuring your email marketing ROI in the form of revenue generated by subscribers that click though and convert.
Look for high absolute returns instead of just a high ROI.
You can set Measurable Goals
Email marketing also remains extremely popular as it provides businesses with concrete ways to achieve their marketing goals. For example, with email marketing automation tools and HTML email templates, you can measure the open rate, click-through rate, and bounce rate among others. This is ideal for businesses who are planning to launch special campaigns on events like the Memorial Day, Mother’s day, and capture the spirit of priceless moments for customers. If you organize an email campaign through automation tools, you will get access to a similar looking dashboard below.
You can send targeted emails with relevant content
In email marketing, you can segment your subscribers into separate lists based on the data you have- demographic and behavioral. This way you can send each subscriber a tailored email message that resonates with them. According to Campaign Monitor, marketers who send segmented campaigns have observed a 760% increase in revenue. The same report also states that emails with subject lines having the recipient’s name in them are 26% more likely to be opened.
Take a look at this personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can segment better and send only that content which the subscriber is interested in.
Email marketing continues to be a backbone for marketers globally. However, it may also be a challenging minefield for new businesses. If you are experiencing problems with email designs, templates, lack of internal resources, consider contacting our team at Email Uplers.
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and Custom Mailchimp Templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]
[Disclaimer: The article published above promotes links of commercial interests.]
Ambani said that the mindset to leverage the use of technology already exists in India, but the partnership between Jio and Microsoft will help organizations to get the digital toolset to scale their businesses
Congratulating Microsoft CEO Satya Nadella for his leadership of the organisation, Reliance Industries Ltd. (RIL) Chairman and Managing Director Mukesh Ambani said on Monday that the collaboration between Microsoft and Jio would be the defining partnership of the decade.
The partnership between the two organizations, announced at the Microsoft’ “Future Decoded Summit’ here, is aimed at helping organisations of all sizes in the country scale their businesses.
“Every entrepreneur in India has the potential to become a Dhirubhai Ambani or Bill Gates,” Ambani said during a fireside chat session with Nadella. Saying that India has transformed tremendously over the past two decades — from a $300 billion economy in early 1990s to becoming a $3 trillion economy in 2020 — Ambani stressed that India is on track to become one of the top three economies of the world.
Ambani said that the mindset to leverage the use of technology already exists in India, but the partnership between Jio and Microsoft will help organizations to get the digital toolset to scale their businesses.
About 38 crore people have migrated to the 4G technology platform offered by Jio in about three years, Ambani informed, adding that since the establishment of Jio, average data rate has come down drastically in India — from Rs 300-Rs 500 per GB to Rs 12-Rs14 per GB.
Nadella said that the mission of Microsoft is to help organisation to become independent — not dependent — to build their own Artificial Intelligence and other tech capabilities, and tech intensity. “In the next decade, our main investment will be on making software engineeres that organisations hire more productive,” Nadella said, adding that Microsoft will build complete toolchain for developers. The Microsoft CEO said that the increasing rate of digitization of people, places, and things, will be the defining secular trend over the next 10 years.